1. Coachwise Case Study: Archery GB Archery GB

2. Client: Archery GB The Job To create Archery GBs new Level 1 Handbook and Activity Cards to accompany their new UK Coaching Certificate (UKCC) Coaching Archery qualification. These products would need to attract and retain a younger audience, but also embrace those from older age groups wishing to undertake the qualification. Archery GB

3. Client: Archery GB The Solution Working together with Archery GB, Coachwise explored the products, their proposed usage and the target audience. As part of the service, Coachwise presented different print options, which helped the client understand the cost implications of different solutions, as well as providing an insight into the look of the final product. Advice was also offered to Archery GB regarding picture composition, making it easier for them to brief a photographer to produce the shots for the handbook.

4. Client: Archery GB The Results The Level 1 Handbook and Activity Cards have been well received by Archery GB: the design is a mix of stunning photography and clean, white space in order to make a heavy, technical document become user-friendly and immediately accessible.