Handcrafted Excellence in Wine

CORE MESSAGE

Established in 1980, Martinborough Vineyard is

an icon in New Zealand winemaking history. The

first to plant Pinot Noir grapes in the famed

growing region, today Martinborough Vineyard

is home to the oldest Pinot Noir vines in the

district. Martinborough Vineyard produces the

finest Pinot Noir in the New World with a focus

on “Handcrafted Excellence in Wine.”

OVERVIEW

• Established in 1980 by

Russell Schultz and a

small group of

investors

• Strong historical links

with the brand and

region – First to plant Pinot Noir

in Martinborough

– Oldest Pinot Noir vines in

the district

• Hand-tended vines

• Focus on high-end

Pinot Noir

• New Zealand

• Southern end of North

Island

• Martinborough

• 42° South – similar distance

to Burgundy from equator

LOCATION

• Produces around 1% of New Zealand’s total wine volume• 50% Pinot Noir/35% Sauvignon

Blanc

• Balance is Chardonnay, Pinot Gris, Riesling & Syrah

• Warm days and cool nights; low rainfall

• Long ripening season

• Cool, breezy springs mean natural low yields and more intense flavours

• Mild summers – temperatures rarely above 30°C (86° F)

• Dry autumns with cool night temperatures - great harvest conditions

MARTINBOROUGH

• All located within the

Martinborough appellation

• First planted in 1980

• Oldest Pinot Vines in

Martinborough

• Free draining structure

• Low-cropped and hand-

tended

• Approx. 300 tonnes of fruit

processed annually

• Sustainable farming

VINEYARD OVERVIEW

SOIL PROFILE

• Developed over 20,000 years by the flow of the Ruamahanga River

• Alluvial river terraces

• Silty loam

• Variety of top soils

• Free draining - irrigation essential

• Low yields create greater flavour intensity

• Paul Mason, Winemaker

• Winemaker for Burnt Spur since 2004

and Martinborough Vineyard since

2007

• New Zealand native

• Vintages in France, Italy, Chile,

Australia, and the U.S.

• Gentle Winemaking Techniques

• Exclusive use of French oak

barrels

• Hand picking and sorting

WINEMAKING

WINERY

SUSTAINABILITY

• Sustainable Winegrowing New Zealand

certified

• Regular soil and vine testing

• Inter-row cover crops

• Applications of compost and compost teas

derived from winery and vineyard waste

• Vine monitoring for ecosystems services

and disease pressure to explore

soft/biological alternatives

• Natural lawn mowing (sheep)

• Reduced need for pesticides, fungicides

and herbicides ending in the final

elimination of their use

PINOT NOIR

• Martinborough Vineyard Pinot Noir

• Red and dark fruits, spice, rich and weighty

• French Barrel Aged, 12 months

SALES STRATEGY

• Focus on the historical importance –

first winery in Martinborough to

plant Pinot Noir & oldest Pinot vines

in the district

• Educate on how the climate and soil

of Martinborough contributes to

growing great Pinot Noir

• Highlight artisan winemaking

techniques such as handpicking and

hand sorting

• Sustainable Winegrowing New

Zealand certified

• Discuss sustainability certification

and practices

• Pioneering Martinborough winery• Established in 1980• Strong historical links with the

region• First to plant Pinot Noir in

Martinborough• Oldest Pinot Noir vines in the region• Hand-tended vineyards• Focus on high-end Pinot Noirs• Mild climate• Free draining soils• Sustainable farming• Paul Mason, Winemaker

SUMMARY

THANK YOU