handelgothic - rally brand guidelines
TRANSCRIPT
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FIA WORLD RALLY CHAMPIONSHIP
BRAND GUIDELINES
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BOOK CONTAINS NO GREAT SURPRISES,
IT MERELY PRESENTS ALL THE TOOLS AT
OUR DISPOSAL. IT’S LOGICAL, PERSUASIVE,
PROVOKING AND A REMINDER TO US ALL JUST
HOW BIG RALLY IRELAND IS GOING TO BE.
THE BRAND BOOK SAYS “EXPLORE, AMAZE,
EXCITE, ENTERTAIN AND EDUCATE”, BUT IT IS
ALSO ABOUT HAVING FUN AND THAT IS WHY
WE ALL GOT INVOLVED IN RALLY IRELAND INTHE FIRST PLACE.
OUR BRAND
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THE RALLY IRELAND BRAND MARK IS A GRAPHIC
DEVICE THAT IS USED TO IDENTIFY THE ISLAND OF
IRELAND AS A RALLY DESTINATION. CONSISTENT
USE OF THE MARK WILL BUILD AWARENESS AND
RECOGNITION WITH ALL OUR AUDIENCES.
THE BRAND
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FIA WORLD RALLY
CHAMPIONSHIP
RALLY
FIA WORLD RALLY CHAMPIONSHIP
The mark comprises o three elements, the Shamrock Symbol, the Ireland Logotype and the Subheading. The Rally Ireland Brand
mark should be produced in colour where possible - colour is its primary strength. The preerred background colour or the mark
is Purple with Rally in White and Ireland in Green. The Rally Ireland Brand identity is more than our mark. Typography, colour,
image content and personality are all important when creating strong, ocused and consistent brand communications.
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USING THE LOGO
CREATIVELY ANDCONSISTENTLY:
FIA WORLD RALLY
CHAMPIONSHIP
RALLY
FIA WORLD RALLY
CHAMPIONSHIP
RALLY
IA WORLD RALLY
CHAMPIONSHIP
RALLY
NEVERswap the position of colours
NEVERdistort the logo
NEVER
tint the logo
7 7 7
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RALLY IRELAND
WORKING WITHPARTNERS
LOGOS
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FIA WORLD RALLY
CHAMPIONSHIP
RALLY
FIA WORLD RALLY CHAMPIONSHIP
OFFICIAL PARTNER
SPONSORSLOGO
SPONSORS
LOGO
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FIA WORLD RALLY CHAMPIONSHIP
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THE CONSISTENT USE OF COLOUR IS A CRITICAL FACTOR
IN BUILDING THE RALLY IRELAND BRAND WORLDWIDE.COLOURS EVOKE A RESPONSE THAT REACHES BEYOND
CULTURE AND LANGUAGE. OUR BRAND CONSISTS OF
FIVE COLOURS - PURPLE, DARK PURPLE, LIGHT GREEN,
DARK GREEN AND WHITE. BECAUSE OF THE VARIETY
OF CULTURES PRESENT ON THE ISLAND, PURPLE HASBEEN CHOSEN TO BE THE MOST PROMINENT OF THE
FOUR. IT IS BOTH MODERN AND RICH. GREENS ARE USED
TO COMPLIMENT THE PURPLE, AND SHOULD NEVER
DOMINATE. WHITE IS IMPORTANT AS IT CREATES A SENSE
OF FREEDOM AND SIMPLICITY AND CAN BE USED TOENHANCE BOTH SOLID COLOURS, PHOTOGRAPHY AND
TYPOGRAPHY.
OUR COLOURS
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P A N T O N E
2 7 6
P A N T O N E
3 6 9
P A N T O N E
2 6 2 7
W H I T E
P A N T O N E
3 4 7
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THE LOGO FOR THE WORLD RALLY CHAMPIONSHIP
HAS BEEN SPECIALLY CREATED TO REPRESENT THE ATTRIBUTES AND VALUES OF THE WORLD RALLY
BRAND. IT IS A UNIQUE MARK THAT SETS US APART
FROM OUR COMPETITORS AND SHOULD BE USED IN
ALL WORLD RALLY COMMUNICATIONS. THE WRC LOGO
IS A WORLD RALLY TRADEMARK OWNED BY ISC.
WRC LOGO
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The WRC consumer acing brand logo is used or all commercial
communications.
The FIA WRC logo should be co-branded with the FIA logo to
denote ofcially approved FIA World Rally Championship status.
The FIA WRC logo should always be positioned on the let o the
FIA logo at the same relative position and height.
The FIA logo is the ofcial marque o the Fédération
Internationale de l’Automobile. It is or the exclusive use o the
FIA, and is available to National Sporting Authorities who may
use it to communicate their membership o the FIA. Its purpose
is to identiy any FIA ofcial involvement, through either
personnel or equipment present at an FIA Championship event.
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OUR STYLE COMMUNICATES IN AN ENGAGING, OPEN
AND CONFIDENT WAY. THINK ABOUT THE HIERARCHY OFINFORMATION TOGETHER WITH YOUR AUDIENCE AND
DESIGN YOUR LAYOUT ACCORDINGLY.
TYPE STYLES
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This family of fonts is suitable
for headlines, body copy. Use
contrasts of type size to deliveryour message in the most direct
and engaging way - but try not
to over do it!
Set all headings in upper case
HELVETICA NEUE - 85 HEAVY.
When setting body copy, make
sure you leave enough space
between the lines of text to
create a light, open feel. Keep
your sentences short and to the
point. They are more elegant and
easier to read.
HELVETICA NEUE - 85 HEAVY
abcdefghijklmnopqrstuvwxyz1234567890
HELVETICA NEUE - 65 MEDIUMabcdeghijklmnopqrstuvwxyz1234567890
HELVETICA NEUE - 55 ROMANabcdefghijklmnopqrstuvwxyz1234567890
RALLY IRELAND LOGO FONT:
HANDEL GOTHIC D BOLD
ONLY TO BE USED IN CONTEXT OF LOGO AND OFFICIAL SPONSOR LOGO SUBTITLE.
THIS FONT HAS NO ITALIC OPTION SO HAS TO BE TILTED MANUALLY.
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SAFETY IS PARAMOUNT FOR EVERYBODY, NOT JUST FOR DRIVERS,
MARSHALS AND JOURNALISTS, BUT ALSO THE FANS WATCHINGTHE RALLY. WHEREVER POSSIBLE, WE MUST MAKE THE WARNING
TRIANGLE AND MESSAGE CLEAR AND TOTALLY VISIBLE ON ALL
COMMUNICATIONS.
SAFETY
NO GO AREA NO DOGS NO ENTRY
WARNING MOTORSPORT CAN BE
DANGEROUS
MARSHALRADIO
POINT
SAFETY
CARDanger and Warning Messaging
Safety and Positive Messaging
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ALL SIGNAGE SHOULD OFFER A
CONSISTENT STYLE THAT IS CLEARLY LEGIBLE AND TOTALLY VISIBLE IN ALL
SITUATIONS. SIGNAGE IS AN INTEGRAL
PART OF A RALLY AND SHOULD FULFIL ITS
FUNCTION WITHOUT DISTRACTION. THE
COLOURS AND IDENTITY SHOULD FOLLOW
THE TEMPLATE LAYOUT ACROSS.
SIGNAGE
FIA WORLD RALLY CHAMPIONSHIP
Sponsor/Partner
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FIA WORLD RALLY CHAMPIONSHIP
Rally Ireland8, The Cubes 1
Beacon South Quarter
Sandyford
Dublin 18
t +353 1 2937180
f +353 1 2935783
w www.rallyireland.org
FOR MORE INFORMATION
Gavin McAllister
t +353 1 2937180
f +353 1 2935783
m 353 87 4199 482
w www.rallyireland.org