handouts, loyalty over gold - bram alkema

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Bram Alkema 24-09-2014 Prague

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Selected notes and slides from my keynote at Loyalty over Gold Conference 24-09-2014 Praha

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Page 1: Handouts,  Loyalty over Gold - Bram Alkema

Bram Alkema

24-09-2014Prague

Page 2: Handouts,  Loyalty over Gold - Bram Alkema
Page 3: Handouts,  Loyalty over Gold - Bram Alkema

Would you be interested to be Coached or Advised by me?

Yes!? Great!

See the last slide….

Page 4: Handouts,  Loyalty over Gold - Bram Alkema

Loyalty

“You want your current and future customers to tell others and themselves

to buy more and more often…”

Page 5: Handouts,  Loyalty over Gold - Bram Alkema

Value engine

Hardware Software

Page 6: Handouts,  Loyalty over Gold - Bram Alkema

Revenue

Page 7: Handouts,  Loyalty over Gold - Bram Alkema

Exploded business model

Printing

Promotional reach

Infotainment

Media bureau reach

Anti corruption

Page 8: Handouts,  Loyalty over Gold - Bram Alkema

Strategy of management

“to stay one step ahead of the need

to be efficient...”

Page 9: Handouts,  Loyalty over Gold - Bram Alkema

Marketing Innovation

Page 10: Handouts,  Loyalty over Gold - Bram Alkema

Zoomed business modelOutside Inside Bookkeeping

Marketing How do we get our ideas and products delivered?

How do we PRAHA? What does it say on the bill?

Value Who should persuade themselves and others to buy more often?

What do we solve problems and needs for users and customers in a new way?

What do we have, tangible assets?

Execution What can we have a partner do?

What should we be doing then?

What does all of this cost?

Page 11: Handouts,  Loyalty over Gold - Bram Alkema

Creating customers

Persuade, Respect,Advance,Hold, Advocate

Page 12: Handouts,  Loyalty over Gold - Bram Alkema

Refertising

The art and science of persuading users and customers to tell or show other people to buy more...

Page 13: Handouts,  Loyalty over Gold - Bram Alkema

Happy customer

“Customer satisfaction depends on market share... not the other way around.”

Page 14: Handouts,  Loyalty over Gold - Bram Alkema

Dollar shave club

Page 15: Handouts,  Loyalty over Gold - Bram Alkema

Ok, here is my business model… I want you to be part of my pilot.

Link with me on Linked In or on Twitter or Skype me on memarkable. Or send an email to [email protected]•The Pilot is a coaching session on video – Skype• It is about a 1 hour....• XpertNet will contact you with the details• The costs are very reasonable, it is part of the pilot!

Page 16: Handouts,  Loyalty over Gold - Bram Alkema