handouts, loyalty over gold - bram alkema
DESCRIPTION
Selected notes and slides from my keynote at Loyalty over Gold Conference 24-09-2014 PrahaTRANSCRIPT
Bram Alkema
24-09-2014Prague
Would you be interested to be Coached or Advised by me?
Yes!? Great!
See the last slide….
Loyalty
“You want your current and future customers to tell others and themselves
to buy more and more often…”
Value engine
Hardware Software
Revenue
Exploded business model
Printing
Promotional reach
Infotainment
Media bureau reach
Anti corruption
Strategy of management
“to stay one step ahead of the need
to be efficient...”
Marketing Innovation
Zoomed business modelOutside Inside Bookkeeping
Marketing How do we get our ideas and products delivered?
How do we PRAHA? What does it say on the bill?
Value Who should persuade themselves and others to buy more often?
What do we solve problems and needs for users and customers in a new way?
What do we have, tangible assets?
Execution What can we have a partner do?
What should we be doing then?
What does all of this cost?
Creating customers
Persuade, Respect,Advance,Hold, Advocate
Refertising
The art and science of persuading users and customers to tell or show other people to buy more...
Happy customer
“Customer satisfaction depends on market share... not the other way around.”
Dollar shave club
Ok, here is my business model… I want you to be part of my pilot.
Link with me on Linked In or on Twitter or Skype me on memarkable. Or send an email to [email protected]•The Pilot is a coaching session on video – Skype• It is about a 1 hour....• XpertNet will contact you with the details• The costs are very reasonable, it is part of the pilot!