ERIC SICHAU, C. ANDREW RUSH, KARI HEDGES, STEVE BRAASE, LUCAS COMFORT, JACOB DEFILIPPO

DECEMBER 12 T H , 2012MKTG 331 :002 ADVERTISING & PROMOTIONS

SALISBURY UNIVERSITY-PERDUE SCHOOL OF BUSINESSMS. PAULA MORRIS

HANDS ON EVENT PROJECT

Who is the Semper Fi Fund?

“Our Mission is crucial. Our duty is clear.” Mission: “to provide critically injured and ill

service members with immediate financial aid and quality of life solutions to lift the burdens of their new reality, so that each family could focus on their loved one's recovery.”

Spring 2003-OIF Post 9-11, Within 24-72 Hours Karen Guenther, Wendy Lethin, Dawn Olson,

Sarah Drake. Karen’s Kitchen Table $8,500 Soldiers, $68 Million, 48,000 Grants “Always Faithful”-Semper Fidelis Facebook Twitter- @SemperFiFund, YouTube, LinkedIn Similar to WWF, but different values

Our Event!

Sunday December 2nd, 2012 1-4pmEvo Craft Brewery & Public HouseCornhole TournamentSilent Auction50/50DOC Raffle-Delmarva Shorebirds TicketsPortion of Proceeds from EVO Briskets $535 Total Raised

Role In Event

No representatives from SFF Only Email Contact

Run & Set up Silent Auction Barrel Room, Tasting Room

Awareness to Fund-ShirtsBracelets, MagnetsEntire restaurantRun Tournament

Double Elimination 7 Teams

Music Explain to customers about SFF more than just

Cornhole

2 Best Things; 1 To Change

2 Best Things Setting it in a large environment-EVO-availability to all customers –

Unique event More than 1 way to raise

Event Itself 50/50 Flow of Tournament

1 To Change Communication

Had to change date/options

Event Itself How we promote to our age group

Worthwhile & How We Felt

YES! Real world experience Resume builder Networking Learning Experience

Raised $535 Felt good to help out in such a small way We pulled it off! Great cause to raise awareness Thankful from community and other veterans in

attendance

Should Hands On Happen Again?

YES!Beneficial to everyone

Businesses Students experience to reach out to community Good to learn how to manage with school work

Exposes marketing techniques (unique)

What We Learned

Harder to put together than we expected Hard to promote to our age group Scheduling tasks within group Don’t try to do everything Balance between school/work Dealing with SUDealing with Wicomico County Sheriffs OfficeDonations from community

Additional Comments/Relation To Class

Start early! Backup plan-Hurricane Sandy Have basic stuff set up

SMART Objectives-Chapter 7 Value of Objectives IMC

BIG IDEA-Chapter 8 Central Theme

Chapter 9-Execution Plan of Action-Integration-Importance of Job Matrix Communication Objectives-Not just a $ Goal Use of resources

Ms. M-Extra Credit Jason Rhodes SU related

Show the benefit Communicating effectively

Ms. Braase

Beach Fever Tanning

Pizza City

Bagel Bakery

Questions???

References!

http://www.semperfifund.org/http://www.evolutioncraftbrewing.com/home.

aspx

www.google.com/images Advertising & Promotions Book

Chapters 7-9 Mostly