hands on product thinking with the product field

HANDS-ON

PRODUCT THINKING

WITH THE PRODUCT FIELD

@theproductfield

WORKSHOP

NEXT CONFERENCE 2016

HAMBURG

PRODUCT INNOVATION

Products take time and need great

ingredients. One of them is Active Love.

@tariqkrim · #NEXT16

01 FRAME01 FRAME

Before any further introduction the first action at the workshop was to frame the thinking and discussion space. All participants were drawing the Product Field together.

AMBITIOUS GOALS

1. Understand Product Innovation better

2. Know more about Bicycles

3. Lost Fear of Empty Canvases

The workshop was presented by Michael Schieben, precious design studio. Precious helps its clients to become better in shaping meaningful products and services that people love to interact with. Through craft, teaching and active love. [email protected] · http://precious-forever.com

mailto:[email protected]?subject=

http://precious-forever.com

The Product Field is a close collaboration of Wolfgang Wopperer-Beholz (mindmatters, Betahaus Hamburg), KP Frahm (newsaktuell, dpa) and Michael Schieben (precious design studio). It was premiered in June 2015. We have worked with the Fields for accelerator programs, big organizations, (N)GOs and startups. http://productfield.com

http://productfield.com

HANDS-ON THINKING

– Frame 10 Min · Draw the Product Field

– Introduction 10 Min · with Slides

– Map 30 Min · Act in Groups

– Check & Find 20 Min · Think all together

– Wrap-Up 15 Min · Discussion

THE PRODUCT FIELD

The Product Field is a cognitive medium for

product innovation.

A tool to help us think about products.

Excerpt from The Product Field Reference Guide · productfield.com


PRODUCT THINKING

Product Thinking is a a mindset and a

methodology for the design and management

of product innovations.

It treats product innovation as a complex

adaptive system.



PRODUCT INNOVATION

Product Innovation is the realization and

introduction of new, redesigned or

substantially improved products.



PRODUCT INNOVATION IS COMPLEX

http://www.gianlucagimini.it/prototypes/velocipedia.html

http://www.gianlucagimini.it/prototypes/velocipedia.html

PRODUCT INNOVATION IS COMPLEX

When problems are really difficult and

complex, the solutions come from the insights

and capabilities of people

working together.

Douglas Carl Engelbart

Early Computer and Internet Pioneer

Jason Cale · #NEXT16

PRODUCT

MarketibilityFeasibility

Viability Desirability

Product

Management

Engineering Marketing

UX

Illustration from The Product Field Reference Guide · productfield.com


THE PRODUCT FIELD AS COGNITIVE MEDIA

Once you start to materialize you and your co-

workers thoughts about different aspect of

product innovation on the product field you

establish a shared big picture that helps you

all time on a long journey building a new

product.

THE PRODUCT FIELD AS COGNITIVE MEDIA

The Product Field is a tool to help us think

together, and while we continue to use that

tool to facilitate our communication, the Field

becomes a medium that extends our and

other peoples mental faculty.

It changes the way we see the world.

MEDIA AND TOOLS

The workshop participants watched a short excerpt of a highly recommended talk by Wilson Minor https://vimeo.com/34017777

https://vimeo.com/34017777

COGINITVE MEDIA

All media are extensions of some human

faculty. Mental or Physical.

The extension alters the

way we think.

Marshall Mc Luhan

Author of The Medium is the Massage

Efficiency for locomotion

for a man on a bicycle: A

human on a bicycle, blew

the condor away.

Completely off the charts.

”

Steve Jobs

Recommended Talk: Wilson Minor, When we build · https://vimeo.com/34017777

WE ARE TOOLBUILDERS


Video: Wilson Minor, When we buildhttps://vimeo.com/34017777


Penny Farthing Bicycle

1880

The Rover Safety Bike

~1896

01 MAP

At this part of the workshop participants worked together. They did research and collected all aspects of the innovation of the Safety Bike on the Product Field. http://productfield.com/safety-bike-research

http://productfield.com/safety-bike-research

Map before any further

action and strategic

decision.

DRIV-

ENABLERS

DISTRIBU-

USERS

CUSTOM-

PRODUC-

MOTIVA-

problem

solution

uniqueness

competition

Tips

02 MAP



PRODUCT

MarketibilityFeasibility

Viability Desirability

VIABILITY

to shape productdriver uniquenessGoal leads differentiatesthat



FEASIBILITY

productproduction solutionEnabler empowers to build realized in



MARKETIBILITY

replaces productcustomers alternativeDistribution reaches withwho



DESIRABILITY

impedeswhich usersproblem motivationsProduct solves movethat



Eliminate conceptual flaws,

gaps or mismatches before

execution.

DRIV-

ENABLERS

DISTRIBU-

USERS

CUSTOM-

PRODUC-

MOTIVA-

problem

solution

uniqueness

competition

Tips

03 CHECK



04 FIND

04 FIND

At this part of the workshop Michael demoed the Force Field. Unfortunately, there was no projection device available, to overlay the Force Field on the canvas · http://productfield.com/force.html

http://productfield.com/force.html

Evaluate the strengths and

weaknesses. Get to know

the character of innovation.

04 FIND

Tips



01 Frame

02 Map

03 Check

04 Find

Tips



THE PRODUCT FIELD

Reference Guide October 2016

App (Early State) 2017

THE PRODUCT FIELD

– Puts the Product in the Center

– Helps to Maximize Impact Towards All

– Takes Complexity Serious

– Facilitates Emergent Practices

THE PRODUCT FIELD

→ Shared Commitment

→ Aligned Action

Shared Understanding

The Product Field has

become a bicycle for my

mind, when thinking about

product innovation,

together with other

people.

Go, take a ride.

”

THANK YOU

[email protected]

productfield.com/guide

hands on product thinking with the product field

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