handshoe brand development, brand strategy, marketing & advertising

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Introducing an alternative to your typical creative agency.

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Page 1: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE DESIGN COLLABORATIVE ©Copyright 2009. All Rights Reserved. HANDSHOE.COM

Introducing an alternative to your typical creative agency.

Page 2: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE DESIGN COLLABORATIVE ©Copyright 2009. All Rights Reserved. HANDSHOE.COM

Handshoe Design Collaborative is the combined brain power and creativity of Leslie Handshoe Suter and Tiffany Handshoe Bachman. Together with our vast network of strategists, designers, web developers, illustrators, video editors and copywriters, we offer expert level solutions to a diverse array of projects and clientele.

What’s different about us is that we are big thinkers without the big office overhead. We provide award-winning work more efficiently, cost-effectively and almost certainly, with a bit more va voom.

We have teams in neW York CitY / ChiCago / Washington DC / neW jerseY / ohio ...

Page 3: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE DESIGN COLLABORATIVE ©Copyright 2009. All Rights Reserved. HANDSHOE.COM

BRANDS

Strategy. Image. Message. Advertising. Environment. Your brand is who you are. It is your most valuable business asset.

We can create brands from scratch or refresh an existing idea to breathe new life into a company, service or product. From research, to strategy, through implementation and management, our capabilities stretch across the board.

Contact us for more detailed case studies on the following projects.

Page 4: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE ©Copyright 2013 Guacalito de la Isla. All Rights Reserved.

GUACALITO DE LA ISLA http://www.guacalitodelaisla.com

Page 5: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE ©Copyright 2013 Guacalito de la Isla. All Rights Reserved.

GUACALITO DE LA ISLA SOCIAL MEDIA & CUSTOM TABS http://www.facebook.com/guacalitodelaisla

Page 6: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE ©Copyright 2013 Guacalito de la Isla. All Rights Reserved.

GUACALITO DE LA ISLA E-BLASTS & BLOGhttp://guacalitodelaisla.wordpress.com/

Page 7: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for Courtney & Co. ©2007. All Rights Reserved.

Mayaguana Island, The Bahamas

Page 8: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for Courtney & Co. ©2005. All Rights Reserved.

PMS 7531 U / PMS 193 U

Page 9: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for Courtney & Co. ©2005. All Rights Reserved.

West Caicos, The Turks & Caicos Islands

Page 10: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE ©Copyright 2006. All Rights Reserved.

marks

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my wife made me

filet mignon for

dinner, go figure.my wife made me

filet mignon for

dinner, go figure.

I LOVE LEFTOVERS.

Love

marks

I

my wife made me filet mignon for dinner, go figure.my wife made me filet mignon for dinner, go figure.

I LOVE LEFTOVERS.

Love

EAT HAPPY AT HOME.

Page 11: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for Courtney & Co. ©2004. All Rights Reserved.

Page 12: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for LandDesign. ©2004. All Rights Reserved.

Page 13: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for LandDesign. ©2004. All Rights Reserved.

Page 14: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for Courtney & Co. ©2007. All Rights Reserved.

courtneyco.com

350 Seventh Avenue, Floor 17 NYC 10001

It’s our pleasure.

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Thanks for stopping by last week!Lets set up a meeting soon to discuss the project...

Warm Regards,Mark Courtney

Hi. I’m Mark Courtney.Tell my wife I’m kind of a big deal.

Call us [email protected].

Howdy. I’m Tiffany Handshoe,Creative Director. Have a nice day.

Call us [email protected].

Hi. I’m Willie Petersen, Designer.goo goo g’joob.

Call us [email protected].

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Hi. I’m Mark Courtney.Tell my wife I’m kind of a big deal.

Call us [email protected].

Howdy. I’m Tiffany Handshoe,Creative Director. Have a nice day.

Call us [email protected].

Hi. I’m Willie Petersen, Designer.goo goo g’joob.

Call us [email protected].

350

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350

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Topic1

Life of a Brand Courtney & Co. recently ‘revised’ their logo and recreated their entire brand. Why? Because it was time. After twelve successful years, hours of subway soul-searching and months of evaluation, we discovered we neededto finesse our message and brightenour image.

Download as pdf

News

Featured Client Project

I S S U E 1 . 0

courtneyco.com

350 Seventh Avenue, Floor 17 NYC 10001

It’s our pleasure.

350

Seve

nth

Ave

nue,

Flo

or

17 N

YC

100

01Fa

x 21

2 59

4 19

31co

urtn

eyco

.co

m

Thanks for stopping by last week!Lets set up a meeting soon to discuss the project...

Warm Regards,Mark Courtney

Hi. I’m Mark Courtney.Tell my wife I’m kind of a big deal.

Call us [email protected].

Howdy. I’m Tiffany Handshoe,Creative Director. Have a nice day.

Call us [email protected].

Hi. I’m Willie Petersen, Designer.goo goo g’joob.

Call us [email protected].

350

Seve

nth

Ave

nue,

Flo

or1

7,N

YC

100

01co

urtn

eyco

.com

350

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nth

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7,N

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eyco

.com

350

Seve

nth

Ave

nue,

Flo

or1

7,N

YC

100

01co

urtn

eyco

.com

Hi. I’m Mark Courtney.Tell my wife I’m kind of a big deal.

Call us [email protected].

Howdy. I’m Tiffany Handshoe,Creative Director. Have a nice day.

Call us [email protected].

Hi. I’m Willie Petersen, Designer.goo goo g’joob.

Call us [email protected].

350

Seve

nth

Ave

nue,

Flo

or1

7,N

YC

100

01co

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.com

350

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7,N

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100

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.com

350

Seve

nth

Ave

nue,

Flo

or1

7,N

YC

100

01co

urtn

eyco

.com

Topic1

Life of a Brand Courtney & Co. recently ‘revised’ their logo and recreated their entire brand. Why? Because it was time. After twelve successful years, hours of subway soul-searching and months of evaluation, we discovered we neededto finesse our message and brightenour image.

Download as pdf

News

Featured Client Project

I S S U E 1 . 0

Topic1

Page 15: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for LandDesign. ©2007. All Rights Reserved by their respective client entities.

San Juan del Sur, Nicaragua

Page 16: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE DESIGN COLLABORATIVE ©Copyright 2009. All Rights Reserved. HANDSHOE.COM

PRINT

From advertising to brochures to custom packaging and sales kits, we have extensive experience in all areas of print and production. Each piece is carefully designed

and integrated seamlessly with other brand components to achieve maximum impact. We also can help you find eco-friendly ways to communicate through printed materials.

Page 17: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for And Partners. ©2007. All Rights Reserved.

abet laminati Booth 8-4129

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DrOP yOur buSiNESS CArDS HErE

Enter for your chance to win a free dinner at one of xxx’s fabulous eateries in Chicago!It’s easy! Here’s how: To enter, drop your business card in

our Taste of the Town Dinner Raffle containers found ONLY in participating showrooms and booths at the

Mart during NeoCon®. Winners will be contacted by phone or email. Visit participating show-

rooms now and enter for your chance to winning NeoCon®. You have over

30 chances to win.

WiN A FrEE DiNNEr ON METrOPOliS!

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ArDED AS A giFT CErTiFiCATE gOOD FOr ONE yEAr AT A PArTiCiPATiNg CHiCAgO rESTAur

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look for the white Plate at ParticiPating showrooMs

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THINK GLOBALLY, ACT LOCALLY The number one mantra of the organic and sustainable food movement is to go local. The less distance food has to travel from farm to plate, the better it will taste. INSPIRING PASSION Contagious and inspiring, the passion of a dedicated person can ignite change. Farmers committed to growing healthy produce and livestock inspire chefs in what they cook, which in turn inspires people to care about their food and help their community to uphold its standard of living a good life responsibly. EPICUREAN EDUCATION If the stomach is the main pathway to the brain, a chef with an environmental message has a surefire channel of communication to his or her clients. In Chicago many chefs advocate practices that ensure healthy and delicious foods. Some include the names of local farms on their menus and some have knowledgeable waiters who explain the origins of the food, as well as volunteer in the local community. GO GREEN—“KNOW YOUR FOOD, KNOW YOUR FARMER” Abby Mandel started the Green City Market in 1999, based on her desire to support sustainable and certified organic farmers in the region: Illinois, Indiana, Michigan, and Wisconsin. She learned this love of the local while apprenticing in some of Europe’s finest restaurants, where talented chefs went shopping at neighboring markets. From its humble beginnings in an alley with ten farmers to the beloved Lincoln Park institution it is today, the Green City Market has played a significant role in shaping Chicago’s appetite for sustainability. It is open Wednesdays and Saturdays, 7am —1:30 pm, May—October, at the south end of Lincoln Park between 1750 North Clark and Stockton Drive. chicagogreencitymarket.org. GRASS-ROOF INITIATIVES Chicago leads U.S. cities in politically savvy environmentalism. Mayor Richard M. Daley was the first to put a green roof atop city hall, spearheading an initiative that has led to 2.5 million square feet of rainwater-retaining, heat-reducing, air-cleansing rooftop plantings. The political mandate for a greener Chicago provides a supportive environment for area farmers, green markets, chefs, and consumers to plow forward with initiatives that advocate healthy eating.

Chicago is known for its excellent restaurants and great food. At the epicenter of this feast is the Chicago Green City Market, which connects famous chefs as well as everyday cooks with nearby organic farmers whose passion radiates from seed to plate.

GREEN FOOD EVERYWhERE

ChiCago Dining goes

greenLOCAL EDUCATION POLITICSPASSION

Page 18: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE DESIGN COLLABORATIVE ©Copyright 2009. All Rights Reserved. HANDSHOE.COM

Page 19: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for Courtney & Co. ©2006. All Rights Reserved.

The Definitive Guide for Exhibitors to The Definitive Guide for Exhibitors to

Fact 1.0

The Definitive Guide for Exhibitors to The Definitive Guide for Exhibitors to

Fact 1.0

The Definitive Guide for Exhibitors to The Definitive Guide for Exhibitors to

Fact 1.0

The Complete Buyer � Program for

The Complete Buyer � Program for

The Complete Buyer � Program for

Note: Be sure to get your shoes shined

Note: Be sure to get your shoes shined

Page 20: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for And Partners ©2007. All Rights Reserved.

Page 21: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for Courtney & Co. ©2007. All Rights Reserved.

Page 22: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for Courtney & Co. ©2006. All Rights Reserved.

Page 23: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for Ogilvy Healthworld ©Copyright 2003. All Rights Reserved.

Page 24: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for Courtney & Co. ©2007. All Rights Reserved.

Page 25: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Created for Courtney & Co. ©2009. All Rights Reserved.

Page 26: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE DESIGN COLLABORATIVE ©Copyright 2009. All Rights Reserved. HANDSHOE.COM

IDENTITY

We can create a logo and identity for any company, service or product within any industry. However, a logo is only the beginning...

Page 27: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE.COMHANDSHOE DESIGN COLLABORATIVE / Logos created for Handshoe Design Collaborative, Courtney & Co. and LandDesign. ©2000-2009. All Rights Reserved by corporations and their respective client entities.

Page 28: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

HANDSHOE DESIGN COLLABORATIVE ©Copyright 2009. All Rights Reserved. HANDSHOE.COM

WEB & MULTIMEDIA

Whether it’s a website, email campaign, video or animation you need, we have the resources to design, program and monitor all types of multimedia communication materials.

To view some of our work, click on the links below. Call us for more detailed information.

fequity.com molassesreef.com eastwestfinancialservices.com pilotbenefits.com mayaguana-island.com

Page 29: Handshoe Brand Development, Brand Strategy, Marketing & Advertising

Thanks for looking.Contact us soon for a complimentary consultation.

703 470 1611 or 917 355 [email protected] / [email protected]

www.handshoe.com