hannah rudman221008
TRANSCRIPT
CONSULTING
22nd October 2008
HANNAH RUDMAN
From push… to pull:
personalisation, participation, co-production and porosity!
www.slideshare.net/hanrudman
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National Office of Statistics reports…
57% homeshave internetaccess -
c.85%connectionsbroadband
c.95%population havemobile phone
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Diminishing digital divide?
• Connectivity and kit– 87.6% UK homes have digital TVs– 300m smartphones in the world,– Nokia making an entry level handset,– Malawi building IT infrastructure for smartphones not
PC
• Convergence– In a few years time,mobile devices will hold 10TB data (10,000 GB)
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National Theatre: new models of bringingtogether art & audiences
“It's more enjoyable to be inthe swim than chasing thewave”.Nick Starr,Chief Exec.
“Technology is in the rightplace now. The softwaredesign is there, more andmore people havebroadband with movingpictures and delivery isfree.”
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People want to do more than attend
• Personalise• Participate• Co-produce• Create meaning
– Alan Brown’s latest research: WolfBrown
This affects:– Business models– Organisations’ operations– Artistic practice
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“We-think”
“We-Think: the power of mass creativity is about what therise of the likes of Wikipedia and Youtube, Linux andCraigslist means for the way we organise ourselves, not justin digital businesses but in schools and hospitals, cities andmainstream corporations. My argument is that these newforms of mass, creative collaboration announce the arrivalof a society in which participation will be the key organisingidea rather than consumption and work. People want to beplayers not just spectators, part of the action,not on the sidelines.”
Charles Leadbeater, thinker and author.www.wethinkthebook.net
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A change in how art is created"The newest digital technologies are returning us to the most ancient
form of media - one in which a natural order is restored;our individual stories and ideas take center stage,
with the rest of the world as a backdrop”.June Cohen, (TED) conference director
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Survival Features!
•Participation ✔•Personalisation ✔•Co-production ✔
•Porosity
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A change in organisational structure
• Cornerhouse
“…arts organisations must do more to help one another. Arts
organisations learn too little from one another. Peer-to-peer support, mutual problem
solving and networking to share
resources is rare”.
Charles Leadbeater“Arts Organisations in the 21st Century
10 Challenges”
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New tools and distribution channels…what does it mean for your organisation?
• Photo phones
• Video phones
• Skype recording
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Intentful customers
• “Make me move” - make me be there?
• Audience as co-programmer
– Eventful, thepoint,
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From push to pull to porosity…
• Expect to have profound discussions!
• Expect to change!
• THANKS for listening!
I’m porous…Stay in [email protected]
http://del.icio.us/hanrudman/