haoled introduction

© HaoLED, Company Confidential1

Company Overview

— The Optimized Supply Chain Solutions


Table of contents

• Demand from the industry• Who we are• What we do• Our business • Global coverage• Major activities• Channels and Clients


Demand from the industry


Increasing demand for LED Lighting Applications


The threat for mass adoption for SSL

Quality issues


Confusion of “Made in China”

• ??? Manufacturers (Chips, LEDs and Lightings)• Fast adoption -- “10 cities 10000 lamps” program• The place for “World Factory” again?• Low cost -- all conventional lighting are made in China• Supply chain – components and parts• …• Sounds a good idea

But • Quality problem• Uncertainties


The bottle neck

BuyerImporter

ExporterManufacturer

StandardizationTesting & Quality Assurance


Who we are


About HaoLED

• Hao means Excellent• A young and dynamic company

• Officially started since July 2010• Global presence in shortest timeframe• Headquartered in Guangzhou - China • Covered North America, Latin America, Europe, ASEAN and China

• Develop and install global solutions for LED • Sourcing services along the complete supply chain• Testing and Inspection services to enhance quality assurance

• Start from standardization, testing and measurement• Testing facilities in Guangzhou and Shanghai• Situation today : commercial deployment started


Our mission

• To understand our customers needs and act proactively generating full impact solutions by developing an engine for technology development, quality assurance and trading .


Our vision

• Create state of the art LED solutions for the global market and thereby to lead the lighting revolution.


What we do


What we do

• Focus on LED, Solid State Lighting and Energy Efficient Lighting industry

• Covers lighting products, critical components and materials

• Aim to international channel development• Innovative business model. • Tailor-made technical solution• Deep understanding to the whole supply chain• Address Marketability issues• Import and transfer advanced technology


Our business


The revolution of Supply Chain Solution for LED/SSL


Our capability for Regulations and compliance (US market)

Authority

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http://www.lightingfacts.com/default.aspx?cp=label

http://www.designlights.org/index.php

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• Revolutionary, creative and high quality lighting systems

• Wide variety of interior and exterior applications, • As an Innovator • As an Integrator • Commercial and industrial applications• Residential applications. • Municipalities, utilities and ESCOs

The HaoLED Lighting Solutions


Testing and Inspection Services

• Safety • EMC• Energy Efficiency• Optics performance• Reliability Analysis• Failure Analysis• Material Analysis• RoHS/REACH• International Market Access• Product inspection• Factories audits


Our strategy


Our Strategy

To be the technology leader in this growing market To convince existing companies equipped with classical

lighting systems, to move to LED based technology To work with partners on larger clients. To develop the market, through new innovative

concepts. To maintain a high level of R&D in order to keep our

technological advance, through co-operation with manufacturers and experts.

To lobby and « evangelize » Public Authorities (local and national).


What differentiate our solution?

Own laboratories based on standards to supervise and guaranty the quality for our clients.

Innovative business model, based on proven solutions from other market areas.

Open for additional services not tied to a single solution. the experts provides the basis for further services.

Provide additional revenues and reduce existing operating costs

for our clients that want to benefit from lower labour cost in Asia


Supply Cycle:

PROCURE

USE

SELECTION

DISTRIBUTE

(EFFECTIVE & EFFICIENTSYSTEM RIGHT UPTOPOINT OF USE)

(RATIONALPRESCRIPTIONPREVENT WASTAGE)

STANDARD, REGULATION, SPECIFICATION, POLICY & LEGAL FRAMEWORK


Advantage of HaoLED

• The international buyers and importers hesitate to buy LED products from China

• The risk of procurement and uncertainty of quality• They are approached by a lot of Chinese

manufacturers and exporters with aggressive pricing• We will provide solutions and recommendations• State-of-the-art testing facilities in Guangzhou and

Shanghai• The importance of quality assurance procedures and

the challenges of partnering with Chinese manufacturers

• Deep understanding about the quality


Case Study – USA market

• New players – IES SALC• Hotter than Europe !?• New regulations （ Safety requirements, Energy

Star, Lighitng facts, FTC Label, Dseignlights Consortium…)

• Penalty to Non-compliant companies • Capital and investment• “Made in China” vs “Made in USA”


American ways – Labeling system

DOE Label FTC Labels

http://www.lightingfacts.com/default.aspx?cp=label


Our coverage


So, How?


About the Founder -- Paul Nie

• Paul is the founder and CEO of HaoLED

• Over 15 years of experiences in manufacturing, quality assurance, product testing and product certification.

• General Manager for Intertek SC China from 2000 to 2007 Built up the presence of ETL in China from scratch.

• Vice President of CTI from Mar 2007 to Jun 2010 Established the E&E Division and became the largest agent for UL Built up the1st NVLAP assessed laboratory according to SSL standards (LM79/80).

• General Manager of DEKRA CTI from Mar 2008 to Jun 2010 Setup a Joint Venture between DEKRA and CTI, for product certification like GS, CE

and CB.


About the Co-Founder – Topy Li

• Topy is the co-founder and COO of HaoLED

• Over 12 years of experiences in sales, marketing, quality assurance, product testing and product certification.

• Sales Manager for Intertek China from 2000 to 2007 Built up the presence of ETL in China from scratch.

• Director of E&E at CTI from Mar 2007 to Jun 2010 Established the E&E Division and became the largest agent for UL Built up the1st NVLAP assessed laboratory according to SSL standards

(LM79/80).


About Dr. Michael Koch

• Dr. Michael Koch is the Chief Representative of HaoLED Europe

• Based in Stuttgart, Germany• Over 20 years of experience in different business areas

such as Business development, Design, Engineering, Integration, Manufacturing, product testing and product certification

• Management experiences in various positions such as member of senior management team of the optical network group of Alcatel USA, founder and Managing director of mm-lab GmbH or head of the Certification body of DEKRA Certification.


About HaoLED Team

Professional skills in solid state industry as well product certification and testing, inspection Product experts for LED lighting and lighting in general International marketing and sales experts Experts in the logistic and shipment Experts in inspections and quality assurance Carrier grade reliability (process know how) Business development and market intelligence Multinational team with wide range of international experiences


Major activities


Conference and exhibitions

• CES, Jan 2011, Las Vegas, USA -- Exhibitor• Strategies in Light, Feb 2011, Santa Clara, USA -- Speaker• Lightfair, May 2011, Philadelphia, USA -- Exhibitor• SIL HK, May 2011, Hongkong -- Speaker• SIL Japan, Sep 2011, Japan, -- Speaker• SIL Europe, Oct 2011, Milan, Italy -- Speaker


Channels and clients


Our Channels

• Utilities• Market Dept• Standard Organization• Regulatory Bodies

• Municipalities• Political influence• Tax oversight

• Consulting engineers• DOT’s• Developers• Building Owners

• Reps• Com&Ind reps• Power/Energy reps• Direct Manuf. reps

• Emerging companies• ESCO’s• Energy Consultants

• Distributors• Contractors• Specifiers• Show rooms• Architectures

• Retailers• Department Stores• Wholesale• Home improvement• Discounters• Grocery stores

• Online stores• Importers• Exporters• Sourcing agents• Direct sourcing


Paul Nie

Founder and CEO, HaoLED Technology

TEL: +86 20 6182 5253FAX: +86 20 6196 8925Mobile: +86 139 2225 3396E-mail: [email protected]: www.haoled.com

mailto:[email protected]

http://www.haoled.com/