happiness in behavioural gamification
DESCRIPTION
For full talk go to www.g-era.co/happiness_in_gamificationTRANSCRIPT
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BEHAVIOURAL GAMIFICATIONOR
WHAT MAKES PEOPLE LIKE YOU
Nikita Kakuev
For
Free Hype
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CONTENT
1.What makes people like you?
2.What is Behavioural Gamification?
3.How can Behavioural Gamification help?
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HOW TO MAKE PEOPLE LIKE YOU?
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MAKE THEM HAPPY!
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WHAT IS HAPPINESS?
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HAPPINESS
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HAPPINESS = GOOD EXPERIENCE
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EXAMPLE
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EXAMPLE
+
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ADDRESS THE “NOW PAIN”
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INCREASE HAPPINESS
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VS.
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PEOPLE DO NOT CARE
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HOW?
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BEHAVIOURAL GAMIFICATION
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GAMIFICATION IS A BUSINESS STRATEGY WHICH APPLIES GAME DESIGN
TECHNIQUES TO NON-GAME EXPERIENCES TO DRIVE USER BEHAVIOUR
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GAMIFICATION = ‘HUMAN FOCUSED DESIGN’
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GAMIFICATION
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BEHAVIOURAL GAMIFICATION
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Game Mechanics
Game Dynamics
Feedback
Transparency
AestheticsEtc.
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WHAT SHALL YOU START WITH?
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Set
Goals
Collect Data / Researc
h
Analyse
Interpret
Design
TestAdju
stImplement
Gather Data / Improv
e
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WRAPPING UP!
Find out what happiness is
• Who are your audience?• What is their current psychological state?• What makes them happy?
Make people happy & satisfied
• Choose the actions/factors/motivators that would make your audience happy
• Plan the progression of ‘happiness’
Make people happier & more
satisfied
• Analyse the results• Analyse the behaviour• Improve/Adjust chosen
actions/factors/motivators
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Facebook.com/gamifyme @Gamify_Me
+G-EraCo @NKakuev
#PsychologyInBusiness
www.g-era.co
Nikita [email protected]