happy brand. happy blogger - the secrets behind great relationships

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The Secrets Behind Great Relationships

Post on 21-Oct-2014

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In today’s media landscape, brands and bloggers are pretty much inseparable. More often than not, they make a great team and work together to tell great stories. However, there are some situations where the relationship is more like oil and water as opposed to a happy marriage. Michelle Gilbert (Public Relations Manager for Verizon Wireless in Michigan, Indiana and Kentucky) and I have worked with numerous bloggers throughout the country. Over the course of several years, we've built many fantastic, long-term relationships with individuals covering a variety of verticals and topics. We've also experienced their fair share of cringe-worthy scenarios. This talk, delivered at the 2013 Mitten Moms Conference, was focused on sharing stories of blogger relationships through the lens of the brand.

TRANSCRIPT

Page 1: Happy Brand. Happy Blogger - The Secrets Behind Great Relationships

The Secrets Behind Great Relationships

Page 2: Happy Brand. Happy Blogger - The Secrets Behind Great Relationships

WELCOME! From Michelle and

Brandon

Page 3: Happy Brand. Happy Blogger - The Secrets Behind Great Relationships

We’ve worked with all types of bloggers across the U.S.

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What makes an ideal partner?

Page 5: Happy Brand. Happy Blogger - The Secrets Behind Great Relationships

Engaging Stories

Consistent Content

Clear Purpose

Page 6: Happy Brand. Happy Blogger - The Secrets Behind Great Relationships

QUALITY QUANTITY

Page 7: Happy Brand. Happy Blogger - The Secrets Behind Great Relationships

The majority of our blogger relationships are great

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Page 9: Happy Brand. Happy Blogger - The Secrets Behind Great Relationships

Others simply haven’t worked out

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How can you build awesome relationships

with brands?

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1 UNDERSTAND THERE IS

GIVE AND TAKE

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STAY TRUE TO YOUR WORD

2

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Hitting DEADLINES

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Returning PRODUCT

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Sharing CONTENT

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COME TO THE TABLE WITH IDEAS

3

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KNOW WHAT MAKES US HAPPY

4

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What does

SUCCESS look like?

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TRANSPARENCY IS KEY

5

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Compensation requirements and disclosures should be crystal clear

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Ask for support or guidance when necessary

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KNOW WHEN TO SURPRISE AND DELIGHT

6

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PROTIP: Marketing & PR often run very different programs

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MARKETING

CAMPAIGN DRIVEN

START CAMPAIGN END CAMPAIGN

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PUBLIC RELATIONS

RELATIONSHIP DRIVEN

CREATE ONGOING OPPORTUNITIES

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Here are some of our favorite stories

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The Gadgeteer

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Cris Goode

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Jackie Harper

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Marybeth Feutz

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Now you know our secrets

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1 UNDERSTAND THERE IS GIVE AND TAKE

4 KNOW WHAT MAKES US HAPPY

2 STAY TRUE TO YOUR WORD 5 TRANSPARENCY

IS KEY

3 COME TO THE TABLE WITH IDEAS

6 KNOW WHEN TO SURPRISE AND DELIGHT

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THE SECRET TO GREAT RELATIONSHIPS

Page 38: Happy Brand. Happy Blogger - The Secrets Behind Great Relationships

Photo Credits Photos Selected Under Creative Commons

I will follow you into the dark: http://www.flickr.com/photos/tranbina/4605388964/in/photostream/ Hold Me: http://www.flickr.com/photos/alwaysbecool/3034148633/in/photostream/

Old License Plate Map: http://www.flickr.com/photos/kelloggphotography/418459742/sizes/l/in/photostream/ Apples & Oranges: http://www.flickr.com/photos/automania/126698126/sizes/o/in/photostream/

Old Couple: http://www.flickr.com/photos/adwriter/257937032/sizes/o/in/photostream/ Friendship Bracelets: http://www.flickr.com/photos/amandavenner/4939925977/sizes/l/in/photostream/

Wonka Bar: http://www.flickr.com/photos/left-hand/8732145472/sizes/l/in/photostream/ Full of Ideas: http://www.flickr.com/photos/cayusa/981372736/sizes/l/in/photostream/ Campfire: http://www.flickr.com/photos/suckamc/3551638908/sizes/l/in/photostream/

Happy President’s Day: http://www.flickr.com/photos/cayusa/2276783536/sizes/l/in/photostream/

THANK YOU! Michelle Gilbert - @VZWMichelle

Brandon Chesnutt - @bchesnutt