Hardline approach ?

Is a hardline approach at this point devoid of moral worth ?

APP has become a prisoner of its industry structure.

Bank’s support implies responsibility to help at this point.

Refusal can be considered immoral.

Vs.•A Perfect Market

FIRM: focus on profits and value

PUBLIC: sorts out ethicsLawsValue

Vs.

The Firm

The individual

Short term value

The Environment

The community

Long term sustainability

Vs.

Environmental Issues

Environmental issues are to be treated seriously.

Dilemma : Individual versus Community

Interest in creating goodwill demonstrated by commitment to environment.

Measures to discourage misconduct

Align incentives and rewards with environmentally-sustainable activities

Anonymous reporting of breaches

Duty to report

Codes of conduct