A PRESENTATION ON

Overview:

Harley-Davidson is one of the leading automotive companies, which produces heavyweight motorcycles,motercycle parts, accessories etc..

It’s Headquator is situated at Milwaukee, United state.

Keith W. Wandell is the current CEO of this company.

The major product is motorcycle.

Total asset = us $ 9.170 Billion.

Founded in the year 1903.

Founded by William S. Harley, And Davidson brothers in a machine shop in Milwaukee.

In the year 1907 ,the first prototype model was displayed at Chicago automobile show.

By the year 1911,some 150 makes of motorcycles was built in USA.

(from left Willium Harley, Arthur

Davidson ,Walter Davidson ,

Willium Davidson)

HISTORY:

In 1917,USA entered into world war-1 & the military demanded for motorcycle for war effect as well as in world war-2.

So Harley-Davidson produced a large no. of motorcycles for US Army.

For this effort Harley-Davidson received Two “Army- Navy ‘E’ Awards” in 1943 & 1945 , for the excellence of production.

By the year 1929 , Harley-Davidson bikes were produced in Japan under

license to the company RIKUO INTERNATINAL COMBUSTION, which was

continued till the year 1958.

In the year 1990 introduction to the model “FATBOY” made it as a leader in heavyweight bike market.

Facts :

Starting around the year 2000, several police department complained about high speed instability.

Also a police officer ,named CHARLES PAUL ,was killed experiences if high speed wobble in 2002.

In the year 2009,values of Harley-Davidson fell by 43 % -- 4.39 billion.

PROBLEMS:

Harley-Davidson will leverage their brand to speak to consumers and give consumers the core belife that they own the brand ,not the company.

In the year 2013,August 29-31, 110thanniversary of

Harley-Davidson was celebrated.

Goals:

THANK YOUPresented by:

G. GOURAV PATI

ROLLNO : 14DM022