harmony by synching digital touch points
Post on 19-Oct-2014
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DESCRIPTION
This presentation was given by Eric Simon, VP of Platforms, [x+1] on 11/11/10 at the i162 Alpha Event in Minneapolis, MN.TRANSCRIPT
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Harmonyby
Synching digital touch points
[X+1]
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The soloist
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Always ends up in a band
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Marketers also strive for perfection
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• HTTP & IP Data• Mac User
• Demographic Data• Apartment Owner
• Time of Day • People book vacations on
weekdays between 4-7 PM.• 3rd Party Data (Nielsen)• Cautious Couples
• Customer Data• Sky Miles Gold Member. Offer business class
upgrades
That is driven by Data…
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So how do we get into the pocket?
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By targeting “Look-A-Likes”
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Across a vast amount of media
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Bought in Real Time
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With the highest level of control
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And bring them back to you
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EmailWeBsiteLandinG PageDisplay3rd Party DAtaCustomEr
Rip a power chord and the Harmony resonates
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Make Every Interaction Count
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Questions!Thank You
Eric SimonVP-Platforms [x+1]