Brodovitch Design Principles

Create a portfolio of found imagery of 2 artists or photographers.

The portfolio can be a sequential 7 pages of the first artist artist and then the next 7 pages is the second artist. Or spreads can share the different artists work, as if they are having a conversation.

The 14 pages can either start and end on a single page or be just spread.

This is an exercise in laying out in a creative way.Use these 8 Brodovitch design principles in your layout. Use each one at least once. (some spreads may have more than one)

1. MOOD2. SHAPE AND WHITESPACE / SIMPLICITY3. ASYMMETRY4. SCALE5. CROP / FRAMING6. REPETITION / MULTIPLES / PATTERN7. JUXTAPOSE8. CINEMATIC9. SEQUENCE AND PACING

HARMONY AVEDONPENN

&

OF

Brodovitch Principle: 1. Scale2. Crop / Framing

Brodovitch Principle: Repetition / Multiples / Pattern

Brodovitch Principle: 1. Repetition / Multiples / Pattern2. Juxtapose

Brodovitch Principle: Shape and Whitespace

Brodovitch Principle:1. Crop / Framing2. Juxtapose

Brodovitch Principle:1. Juxtapose2. Shape and Whitespace

Brodovitch Principle: 1. Scale2. Crop / Framing

IndexSpread One

Brodovitch Principle: 1. Repetition / Multiples / Pattern2. Juxtapose

Irving Penn

Richard Avedon

Spread Two

Brodovitch Principle: Repetition / Multiples / Pattern

Richard Avedon

Irving Penn

Richard Avedon

Spread Three

Brodovitch Principle: 1. Repetition / Multiples / Pattern2. Juxtapose

Spread Four

Brodovitch Principle: Shape and Whitespace

Irving Penn

Richard Avedon

Spread Five

Brodovitch Principle:1. Crop / Framing2. Juxtapose

Irving Penn

Richard Avedon

Spread Six

Brodovitch Principle:1. Juxtapose2. Shape and Whitespace

Irving Penn

Richard Avedon

Spread Seven

Brodovitch Principle: 1. Scale2. Crop / Framing

Irving Penn

Richard Avedon