harnessing big data: connecting the seen and the unseen

©2012 Hewlett-Packard Development Company, L.P.

The information contained herein is subject to change without notice

HARNESSING BIG DATA: Connecting the Seen and the Unseen

Lori Lewis, Global Marketing Leader,

HP Applications Services

Nicole Egan, Chief Marketing Officer,

HP Information Management Organization

Twitter handle: #HPBI

What is your

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ART OF THE POSSIBLE?

©2009 HP Confidential 7

A doctor in the emergency

room diagnoses a 6 year

old girl with swine flu and

wonders if others were

exposed?

TODAY

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Integrating trend data from the

hospital, elementary school,

and pharmacy to preempt a

vaccine shortage or stop a

wide-spread epidemic.

IMAGINE

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THE ART OF THE POSSIBLE HP Information Management and Analytics Solutions

A computer hacker is

using your credit card to

purchase a new high

definition TV on the web.

TODAY

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Your bank launching an

immediate fraud alert based

on the hacker’s keystroke

sequence… stopping the

transaction while contacting

the police.

IMAGINE


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The CMO wants to

increase movie

merchandise and ticket

revenue by using social

media to create iconic

demand for a new

movie release.

TODAY

Selling movie merchandise on

opening day to Bonnie (potential

customer, who prefers family

movies)…via a Facebook app.

that she then tweets to all her

baking blog friends.

IMAGINE


Everything’s changed.

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POWER

TIME

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Fundamentals

POWER

IT

TIME

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Fundamentals

Everything’s changed.

EXPECTATIONS…

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Timeless demands

Integrate social media and intelligence into

key processes

Monetize the value of information

Transform business

processes

Improve efficiency and productivity

Improve innovation

and time to market

Manage risk across the organization

Grow and retain customer base

Success Requires Business and IT to Work Together

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The Brutal Reality

35% Are not effective at

accessing enterprise

information as and

when needed for

compliance or

operational needs

98% Can not deliver the

right information, at

right time to support

enterprise outcomes

all of the time

34% Say that half of their

information

is unconnected,

undiscovered and

unused

50% Do not have an

effective information

strategy in place

* Source: Coleman Parkes, October 2011

POWER

IT

DATA

TIME

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Fundamentals

Human Information and Extreme Data

For the first time in 50 years, it’s the “I” in IT that is

changing…

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Human information

Thoughts 85%

of all

data

Ideas

Opinions

Keywords and Metadata Do Not Solve This Problem

Computers Can Now Process Human Information

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Audio Mobile Video Social Media

Finally, computers can fit the way people work instead of

the other way around.

Human information – Why It Is Different?

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Is Tom a cat?

Search on “Penguin”=

“a black and white flash jumping into the sea and returning

with a fish in its beak”

Headline: “Clinton Arrives By Car to Meet the

Chinese Premier, Drives Up in

Black Lincoln”

Is Snoopy a dog?

Does not exactly match

Batman villain Publishing Hockey

Power of Weak Information

Meaning is relative

Distances between ideas change with context,

and audience

Ideas have a distance

The changing face of information

Extreme Information

• Generated from:

• Mobile devices

• Social media sensors

• Flash mobs

• Dimensions:

• Social computing

• Pattern-based strategy

• Context-aware computing

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Introducing IDOL 10

Cloud

Human Information Plays a Central Role in Key Projects

3

6

1 Governance Social

Human

Information holds

big answers.

Promises big

value. But is it

clever?

Every second,

there are 97,000

tweets. Every

minute, 35 hours

of video are

uploaded to

YouTube. Are you

ready?

Clouds consist of

infrastructure,

applications, and

information. Over

40 PB of human

information is in

HP’s private

cloud today.

People want

access to their

information

through mobile

devices –

Anywhere

Access.

Big Data Mobile

Can you produce

all information

relevant to a

case or an

investigation? It’s

the law.

Using context-aware computing and pattern-based strategy

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Automation and real-time analysis

Leveraging 100% enterprise-relevant information – imagine the opportunities

High volume

products such as

social games or

apps can optimize

their products within

minutes with real-

time data.

Tesco compares

sensor data with

pictures of store

shelves to see in real-

time what products

are selling best……

Zynga can test the Cityville ―Add

Coins & Cash‖ button for thousands

of users within minutes.

Tesco analyzes information to

create the most effective promotions

for specific customer segments—and

to inform decisions on pricing,

promotions, and shelf allocation.

USE CASE EXAMPLES ONLY

The New York Times

homepage feature

articles change multiple

times a day. How do

they decide which story

to feature more

prominently? Real-time data allows publishers to

see what is trending throughout the

day so that they can deliver the right

content at the right time, and know

which articles are spreading virally

versus being found.

What makes it possible?

Deep

Insight.

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ALIGNMENT

PARTNER

Three principles to apply to all data efforts

DRIVEN ARCHITECTURE AND PROCESSES

BUSINESS

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Building the right information management and analytics environment

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How to do it

Business Driven Architecture: Solution design & implementation

Business Accelerators: Business Science Center of

Excellence

Business Alignment: Strategy & planning

Business Alignment: Discovery & assessment

“Art of the Possible” Hybrid delivery

Business Alignment: Connected Intelligence

Maintenance, support & run

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Business Alignment

Strategy & Planning

Discovery & Assessment

Connected Intelligence & Business Objectives


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How to do it



Excellence






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Business Driven Architecture

Solution Design & Implementation

“Art of the Possible”


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How to do it



Excellence






HP: the next-gen information platform

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Audio Video Texts Email Social Media Search Engine Mobile Transactional Data IT/OT Documents Images

• Provides the ability for enterprise to leverage and

use 100% of their structured and unstructured

business relevant information

• Performs advanced analytics and applies

pattern-based strategy in real-time

• Designed to provide unprecedented speed,

simplicity and scalability

CONTEXT-AWARE COMPUTING PATTERN-BASED STRATEGY INFORMATION SHARING MONETIZING INFORMATION

• Understands the meaning and context of

human and extreme information

• Ability to process information in-place or

in a data warehouse

• Makes information accessible to all

enterprise applications

THE NEXT GEN INFORMATION PLATFORM – IDOL 10

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Business Accelerators

Business Accelerators: Business Science Center of Excellence

Why HP for information management and

analytics?

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Proven Decades of experience & technology leadership

Open Built on open systems not vendor lock-in

Modular Ability to start small & grow as need

Industry expertise Not just what we do, it’s how we do it

Innovative Always finding better ways to add value

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Getting started Schedule a discovery and assessment

workshop to:

• Learn how to monetize your information

• Realize critical success factors

• Gain stakeholder buy-in

• Leverage best practices

• Develop your roadmap to achieve connected intelligence

INSPIRING THE ART OF THE

POSSIBLE.

Information Management and Analytics from HP

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THANK YOU

harnessing big data: connecting the seen and the unseen

Technology