harnessing the power of new media in your ministry
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Harnessing the power of new media in your ministry. By Lisa Hendey & Matthew Warner. Text BLOG to 84576 (for notes, links & more from this session). blog.flockNote.com. @ flockNote facebook.com/flockNote. @ MatthewWarner [email protected]. Lisa M. Hendey. - PowerPoint PPT PresentationTRANSCRIPT
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Harnessing the power of new media in your ministry
By Lisa Hendey & Matthew Warner
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Text BLOGto 84576
(for notes, links & more from this session)
blog.flockNote.com
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@flockNotefacebook.com/flockNote
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Lisa M. Hendey• Lisa Hendey = “CatholicMom.com”
• Twitter.com/LisaHendey
• Facebook.com/LisaHendey
• YouTube.com/LisaHendey
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“New horizons are now open that were until recently unimaginable; they stir our wonder at the possibilities offered by these new media and, at the same time, urgently demand a serious reflection on the significance of communication in the digital age.- 45th World Communications Day
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• Truth• Proclamation• Authenticity of Life
45th World COMMUNICATIONS DAY
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• Silence and Word: Path of Evangelization
• Value of silent reflection
• Necessity of finding quiet in an increasingly busy world
46th World COMMUNICATIONS DAY
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Vatican Blogger Meeting
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Current Trends – “Reality”• 80% of Americans use social media
• 79% of all adults use the internet (95% of young adults)
• 80% of Americans use email
• 68% of churchgoers want to connect with their Church via social media
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Current Trends – “Reality”• 71% of online Americans use video-sharing sites
• The average teenager sends out 50 txt msgs / day
• 85% of adults use cell phones & 35% use smartphones
• e-Readership doubled in 6 months - to 12% in May 2011 (tablets = 8%)
Pew Internet Data
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Pew Internet June 2011
Stickiness: SNS Frequency of Use
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Current Trends – Millennial Catholics• 22% have read diocesan newspaper (only 4%
online)• 70% have no awareness of print Catholic magazines
& newspapers• 43% self report as “Catholic” on social networking
sites• 8% read religious or spiritual blogs
Catholic Media Use in the US, CARA 8/11
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5 New Media Rules of Ministry Communication
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Rule #1 The parishioner
is in control
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Respect their time & attention
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Make it easy for them to connect
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Speak to people in the ways
they want to listen…which means using new media.
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Listen more than you talk.
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Rule #2 Your website
matters
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Your website matters• Leaves lasting first impression of your parish
• Avoid committing “deadly sins”
• Website is your New Media home base– Information resource
– Connection to community
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Your website matters• Invest in a great website presence
• Have multiple authors involved
• Observe USCCB guidelines
• Offer online registration & tithing
• Tell your parish story
• Reach out to inquirers & fallen-away
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What parishioners want• Bulletin online early
• Mobile version
• Online Forms and registration
• Active Facebook presence for wired parishioners and teens
• Online stewardship
• Ride sharing resources
• Priestly presence
• Ministry schedule information
• Homilies available online
• Q & A with Pastor
• Photos, photos, photos
• Religious education resources
• Opt-in text reminders
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Rule #3 Reach people where
they already are
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Being present is not enough
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Social Network
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WEB 2.0Broadcasting ->
Monologue ->Talking AT ->Informing ->
EngagingDialogueTalking WITHListening and
Relating
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How?How NOT to...
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$$$
followerstraffic
“friend” counts
sharesklout likes
visitors
hitsfans
comments
views
PEOPLE
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If you shoot for quantity at the expense of quality,
you’ll end up with neither.
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Build your social network uponmeaningful relationships
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Social Network =Connection + Content
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ConnectionHow the conversation happens
The occasion for the conversationContent
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5 Quick Tips for Building Connections
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#1 Use other social networks
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#2 Don’t forget email
Examples:Feedburner.com & Aweber.com (for blogs)Constant Contact & Mailchimp (email marketing)flockNote.com (Catholic parishes, dioceses, orgs)
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#3 Use text messaging
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#4 Encourage social commenting
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#5 Use multimedia
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Rule #4 Don’t give up
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Don’t give up
• “Be not afraid”
• Tap into local and diocesan talent & resources
• Explore affordable cloud-based solutions: Wordpress, Drupal, Google
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Rule #5 Engage their hearts first
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3 Reasons for lack of participation
• People aren’t inspired
• We’re in maintenance mode
• Parishioners don’t trust us
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Technology is not going to bring people back to the church. You are. People are. And through
building meaningful relationships.
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blog.flockNote.com
Questions?
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Best Practices Panel• Craig Berry – The Catholic Spirit • Emily Klinker – Guardian Angels Chaska • Caren Hansen – BSM Jr. / Sr. High School• Sue Kerr – Carondolet Grade School• Adrian Flores – Net Ministries• Stephanie Veatch – Basilica of St. Mary
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Questions?
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Text CNMC11to 84576
(for notes, links & more from today)