harnessing the power of rcs...otm, syniverse & mavenir have joined forces to offer you an...
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Strictly Confidential © by Out There Media Group1
HARNESSINGTHE POWEROF RCS
A Turnkey Monetization Engine for Operators
November 2019
Proprietary and Confidential © by Out There Media Group 2
WE BRING PEOPLE TO BRANDS
WE TRANSFORM ADVERTISING
THROUGH TECHNOLOGY, DATA
AND DEEP CONSUMER INSIGHT
Proprietary and Confidential © by Out There Media Group 33
Wants to receive infohe/she cares about.
RCS
RCS ECOSYSTEM
Deterministic Data: Behavioral, Location,
Demographic, Contextual, CRM and
Meta Data
TechnologyAd Operations
Ad Sales
RCS
OPT-IN & USER DATA
To get the right message to the rightperson at the right time
SME
BRANDS & AGENCIES
RCS
Proprietary and Confidential © by Out There Media Group 4
SMS: THE LARGEST MESSAGING PLATFORM IN THE WORLD
SMS
Fixed Telephony
FB Messenger
Fixed
Broadband
Snapchat
Skype
Viber
LINE
Telegram
Kakao Talk
4,700
3,700
1,200
1,013
1,000
889
720
300
249
300
21710
049
WORLDWIDE
COMMUNICATION
PLATFORMS
RANKED BY ACTIVE USERS
(MILLIONS) 1Sources: 1) radicati group “email statistics report, 2017-2021,” january 2017. 2)
Statista “number of fixed telephone lines worldwide,” 2016. 3) ooyala “fixed
Broadband subscribers worldwide,” july 2015. 4) statista “messaging appsWorldwide, based on MAU,” january 2017.
SMS
One-to-one
90%Opened 3
minutes
98%Read rate
Highest Daily
Active Users
5BUsers
WHATBRANDSWANT
Proprietary and Confidential © by Out There Media Group 66
WHAT BRANDS WANT: NEW OFFERS WITH CALL TO ACTION
McDonald’s...
Download App More offers
Tim, great offers just for you are a
click away!
Just swipe below and
enjoy!
Just for today! Get it now! Get it now! Just for today! Get it now!
Suggested Actions
Branding
Verified Sender
Call to
action
Proprietary and Confidential © by Out There Media Group 77
WHAT BRANDS WANT: FULL MENU CAROUSEL
McDonald’s...
Download App More offers
Just swipe and have a
look to our menu!
Hi Tim, hungry? Time for lunch!
BURGERS DESSERTS SIDES
Interactive carousel
Proprietary and Confidential © by Out There Media Group 88
WHAT BRANDS WANT: VIDEO
McDonald’s...
Tim, the NEW Chilli Cheese Double
is here! ONLY R39.90
Rich Media
Branding
Verified Sender
More offers Suggested ActionsOrder now
Proprietary and Confidential © by Out There Media Group 9
GROUNDBREAKING FIRST RESULTS
WITH RCS
IN SOUTH AFRICA WITH
DISNEY & McDONALDS
VIA VODAFONE/VODACOM
Proprietary and Confidential © by Out There Media Group 1010
DISNEY “THE LION KING” RCS CAMPAIGN CASE VIDEO
by Out There Media and Vodafone
Video starts
on click
Proprietary and Confidential © by Out There Media Group 11
DISNEY “THE LION KING” - BLAST 1 “COMING SOON”
The Lion King...
WATCH the trailer now FREE of data charges for Disney’s The Lion King!
Disney’s The Lion King is in cinemas this Friday, the 19th of July!
Book now!
Continue
You are about to visit: https://disney.co.za/the-lion-
king-2019 From this point on standard
data charges may apply
Read Rate (RR): 71%
Ticket Page Engagement Rate: 62%
The Lion King
“Book Now” CTR: 3%
Proprietary and Confidential © by Out There Media Group 12
DISNEY “THE LION KING” - BLAST 2 “IS HERE”
The Lion King ...
The new Lion King movie is finally here! WATCH the new trailer FREE of data charge NOW!
Disney's The Lion King opens in theatres TODAY July 19!
Book now!
Read Rate (RR): 72%
Continue
You are about to visit: https://disney.co.za/the-lion-
king-2019 From this point on standard
data charges may apply
Ticket Page Engagement Rate: 82%
The Lion King
“Book Now” CTR: 2.5%
Proprietary and Confidential © by Out There Media Group 1313
McDONALD’S RCS CAMPAIGN CASE VIDEO
by Out There Media and Vodafone
Video starts
on click
Proprietary and Confidential © by Out There Media Group 14
McDONALD’S “REWARDS” RCS CAMPAIGN
McDonald’s...
Upsize your meal to receive a
guaranteed reward! Watch the
video now to find out how!
Hungry?
ORDER
NOW!
McDonald’s...
Continue
You are about to visit: https://www.mcdeliverysa.co.
za/za/home.htmlFrom this point on standard
data charges may apply
Engagement Rate: 44%
Read Rate (RR): 73.2%
“Order Now” CTR: 2.5%
WHATOPERATORSNEED
Proprietary and Confidential © by Out There Media Group 16
OTM, SYNIVERSE & MAVENIR
HAVE JOINED FORCES
TO OFFER YOU
AN END-TO-END, UNIQUE CLOUD-BASED, FULLY-MANAGED
RCS SOLUTION
TO DELIVER BOTH P2P AND A2P AS WELL AS
ADVERTISING MONETIZATION
Proprietary and Confidential © by Out There Media Group 17
TURNKEY SOLUTION FOR MOBILE OPERATORS
• Mobucks Advertising Platform
• Sales to Brands & Agencies
• SME Interface
• Campaign Creation
• Campaign Management
• Ad Ops
• Data Monetization
• Financial Clearing and Settlement
• Enterprise & Bot Vetting
• Centralized Aggregation
• Analytics
• RCS MaaP Powered by
• RCS Core Powered by
• Opt-in/Opt-Out Subscribers
• Access to Subscribers Network
Mobile Network Operator
Proprietary and Confidential © by Out There Media Group 18
HIGH LEVEL ARCHITECTURE
• Financial Clearing and Settlement
• Enterprise & Bot Vetting
• Centralized Aggregation
• Analytics
• RCS MaaP Powered by
• RCS Core Powered by
Proprietary and Confidential © by Out There Media Group 19
STAGE 1
STAGE 2
STAGE 3
STAGE 4
STAGE 5
Assess the RBM
Market Opportunity
Kickstart the RBM
Ecosystem
Trial, Experiment
& Validate RBM
Launch RBM
Commercially
Sustain and
Grow RBM
View the detailed process here
WHAT’S NEXT? THE STAGED APPROACH TO LAUNCH RCS BUSINESS
MESSAGING
Proprietary and Confidential © by Out There Media Group 20
LETS US TAKE CARE
OF YOUR HEADACHE
Proprietary and Confidential © by Out There Media Group 21
ζ• Mobucks Advertising Platform
• Sales to Brands & Agencies
• Monetization Engine• Campaign Management
• RCS MaaP
• RCS Core
• Enterprise & Bot Vetting
• Centralized Aggregation
Proprietary and Confidential © by Out There Media Group 22
THANKYOU