harnessing the power of social capital for recruiters 03 24 13
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Harnessing the Power of Social Capital for Recruiting
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Who is this guy?
Jason Lauritsen
• CEO, Talent Anarchy• Former HR Executive
• Over 10 yrs. Recruiting• Wrote a book about
Social Capital
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Speed and
Innovation
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Photo by James Cridland
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Selection
This is recruiting.
This is where you spend most of
your time.
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1. What is social capital?
2. How does it work?
3. How do I get it?
Social capital?
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Baker, Wayne. Achieving Success Through Social Capital. 2000.
resources available to an individual through their relationships
to and connections with others:
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resources available to an individual through their relationships
to and connections with others:
- information- ideas- referrals
- introductions- trust- cooperation
Baker, Wayne. Achieving Success Through Social Capital. 2000.
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Posse
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Posse
= Power
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A couple of thingsto know about
NETWORKS
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Where do our friends come from?
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PROXIMITY–We don’t seek out friends, we
associate with people who occupy the same small, physical spaces we do
ACTIVITY–We are friends with those with
whom we DO things
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WEAK TIES Friendly yet casual connection
JOB RESEARCH56% got job through contact
Mark Granovetter, Getting a Job, 1974
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It is who you know.
Social capital rules.
Posse = Power
Quality & Quantity
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Be open to connections.
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Invite people to find you.
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SOCIAL NETWORKS
What• Picture• Complete• Contact• Invitation
Where• LinkedIn• Facebook• Twitter• Foursquare• G+
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Be more accessible.
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Get involved in meaningful activity.
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Because most people hate networking
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Raise your hand.
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Raise your hand.
“Strategic Volunteerism”
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Raise your hand.
• Follow your passions.
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Raise your hand.
• Follow your passions.
• Be committed.
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Raise your hand.
• Follow your passions.
• Use proximity
• Be committed.
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It’s what you give…Create value:• Resources for learning• Insight from clients• Career advice• Referrals & connections
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Always be authentic.
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“Your playing small does not serve the world.”
- Marianne Williamson
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Be in a category
of 1.
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Stay in touch.
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No ConnectionNo Overlap
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Connection MadeStill No Overlap
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Significant OverlapMeaningful Relationship
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Creating Overlap
Rules of Follow-up – Appropriate– Meaningful– Scheduled
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Creating OverlapSo many options…
– Email lists– Events– Social network updates– Phone calls– Holiday cards– NCAA Pool
Rules of Follow-up – Appropriate– Meaningful– Scheduled
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Use karma to your advantage.
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RECIPROCITYImage courtesy of Homespot HQ
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Invest in connecting.
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Photo by Markus Lütkemeyer
Never urgent…
…but critically important.
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1. be open2. get involved
3. be authentic
4. stay in touch
5. use karma
6. invest
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LET’S GET CONNECTED
www.TalentAnarchy.com
Jason Lauritsen402.651.4148
twitter.com/jasonlauritsen