HarperCollins Redux

A look at the numbers

The average price of a single ebook increased drastically in 2012

2010 2011 2012 20130

10

20

30

40

50

60

Average Price per eBook

Current NYT Bestsellers Available as eBooks in OverDrive as of June 30, 2013

Fiction Hardcover1. Inferno2. And the Mountains Echoed3. Bad Monkey4. The Silver Star5. The Eye of Moloch6. The King’s Deception7. The Last Original Wife8. Revenge Wears Prada9. The Hit10. Zero Hour

Nonfiction Hardcover1. Happy, Happy, Happy2. American Gun3. Lean In4. Dad is Fat5. Keep it Pithy6. Eleven Rings7. The Guns at Last Night8. Let’s Explore Diabetes with Owls9. Collapse of Dignity10. The Duck Commander Family

…including HarperCollins Books

Hardcover Fiction1. Inferno2. And the Mountains Echoed3. Bad Monkey4. The Silver Star5. The Eye of Moloch6. The King’s Deception7. The Last Original Wife8. Revenge Wears Prada9. The Hit10. Zero Hour

Hardcover Nonfiction1. Happy, Happy, Happy2. American Gun3. Lean In4. Dad is Fat5. Keep it Pithy6. Eleven Rings7. The Guns at Last Night8. Let’s Explore Diabetes with Owls9. Collapse of Dignity10. The Duck Commander Family

How much does a single copy of each book cost?

One copy/one user• Inferno - $85• Bad Monkey - $80.85• The King’s Deception - $81• Lean In – $74.85• Dad is Fat - $75• Keep it Pithy – $65.97• Collapse of Dignity - $26.95

Metered access• The Last Original Wife -

$21.99• American Gun - $23.99

How much does a single copy of each book cost?

Inferno

The King's Dece

ption

Bad M

onkey

Dad is

Fat

Lean

In

Keep it Pith

y

Collapse of D

ignity

American

Gun

The Last

Original

Wife0

20

40

60

80

Price

Let’s assume each book is as popular as the most popular books in the collection…

Fiction: 459 check outs Nonfiction: 334 check outs

How many HarperCollins licenses would we have to buy to meet the demand?

Fiction: 18 copies Nonfiction: 13 copies

What would be the total cost based on each lending model?

Inferno

The King's Dece

ption

Bad M

onkey

The Last

Original

Wife

Lean

In

Dad is

Fat

Keep it Pith

y

American

Gun

Collapse of D

ignity

0

100

200

300

400

Total Cost

What is the cost per check out for each title?

Dad is

Fat

Lean

In

Keep it Pith

y

American

Gun

Inferno

The Kings' Dece

ption

Bad M

onkey

The Last

Original

Wife

Collapse of D

ignity

$0.00$0.20$0.40$0.60$0.80$1.00$1.20$1.40

Cost per Circ

What will the cost per circ be in the future?

Pattern of circulationNo

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2010 2011 2012 2013

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25

The ConfessionUnbroken

Pattern of circulationNo

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2010 2011 2012 2013

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25

The ConfessionUnbroken

• 1 copy of The Confession every 1.9 months (about 6 copies a year)

• 1 copy of Unbroken every 2.6 months (about 5 copies a year)

Worst Case Scenario

Metered access model• Cost stays the same - $21.99• Project number of circs for 5

years – 780• 30 licenses needed• $659.70 investment• $0.85 per check out• A potential additional

investment of $131.94 every year

One copy/one user• 5 copies already purchased

at $85• Project number of circs for 4

years – 780• $425 investment• $0.54 per check out

Best case scenario

Metered access model• Price falls to $12.99 after first

year, then $9.99 the second year.• $21.99 for first 6 licenses = $134• $12.99 for next 6 licenses =

$74.94• $9.99 for remaining licenses =

$179.82 • Total investment = $388.76• Cost per circ = $0.50• A potential additional

investment of $59.94 per year

One copy/one user• 5 copies already purchased

at $85• Project number of circs for 5

years – 780• $425 investment• $0.54 per check out

Projected Cost Per Circ

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 20230

0.5

1

1.5

2

2.5

3

Metered access - price dropsMetered access - price stays the sameOne copy/one user