harris social media 2014 portfolio
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Harris Social Media helps businesses connect. Please review our 2014 portfolio for information about our business services including social media strategy and content marketing.TRANSCRIPT
Business Services
2014 Por)olio
Roger Harris, Principal
W 919 662 1618 !M 919 449 6849
Business and website experFse • Business, CommunicaFons and Social Media Strategy
– social media research, online presence and compeFFve analysis – cross-‐plaJorm markeFng campaigns – survey design and analysis
• Branding and CopywriFng – content for websites, display ads, social media presence, email, and
print publicaFons – video story boarding and script wriFng – adverFsing, business and educaFonal websites, and content markeFng – markeFng and branding assets – graphic and logo design
• Online Presence ConsulFng and ExecuFon – enhance clients’ online presence, including social media opFmizaFon
and creaFng websites – social media training from C-‐suite to employees
BLOGS & WEBSITES
Website design, branding and management projects
Montessori schools
Website design, branding and copy for local private schools (WordPress)
Non-‐profits
Website design, management, branding and outreach for non-‐profits founded at Duke University
Small businesses
Website design, branding and copy for local small businesses (WordPress)
Harris Social Media
We offer a complete website creaFon and management process including design, branding, copy, graphics, and custom funcFonality using the WordPress CMS
List of websites created • Jungle Photos • SavingSpecies • New School Montessori Center • Peace Montessori • Mangum Partners • The Pimm Group • Triangle Science FesFval • Li^le Explorers Montessori • Natural Areas AssociaFon • Biodiversity Professionals
SOCIAL MEDIA
Social media presence on a variety of websites
Social media presence
Twi^er
OTHERS: Delicious, Digg, Flickr, Foursquare, GetSaFsfacFon, Instagram, Meetup, MySpace, Naymz, Plurk, SlideShare, Tumblr, Wikipedia, YouTube
Google+
A leading presence on LinkedIn
www.linkedin.com/in/rogerharris
Popular on SlideShare
Slide presentaFon selected as a “Featured” presentaFon on SlideShare’s home page.
More than 6,000 views
Early Adopter
Joined Twi^er long before it became a mainstream corporate communicaFons channel.
Twi^er user growth 2006 to 2012
Builds communiFes
Created LinkedIn’s largest conservaFon-‐related group (10,000+ members in late 2013) in less than 3 years
Created and manages LinkedIn groups
Manages social media campaigns
Achieved 150% of goals in 2 weeks
Facebook: 1,300 Likes
Twi^er: 720 Followers
Flickr: 575 Members
Conceived and implemented a $100K social markeFng campaign for Lenovo and Microsoo
Wikipedia profiles & arFcles William Eggers, Global Director, Deloi^e Research & ExecuFve Director
Stuart Pimm, Doris Duke Professor of ConservaFon Biology, Duke University
More than 250 Wikipedia contribuFons
Creates and edits Wikipedia pages to strict editorial standards
Social media consulFng clients
Large companies • Duke Energy • Progress Energy • BBC • GlaxoSmithKline • Deloi^e • Blue Cross Blue Shield • Duke University • Microsoo & Lenovo (joint
project)
Small to medium organiza@ons • American Chronic Pain AssociaFon • American Physician ScienFsts AssociaFon • Arizona Geological Survey • Bradt Travel PublicaFons • ConnecFcut Veterinary Medical AssociaFon • EducaFonal Media ConsulFng • EO Wilson Biodiversity FoundaFon • ExploraFons • Li^le Explorer’s Montessori • Mangum Partners • Natural Areas AssociaFon • New School Montessori Center • Peace Montessori School • SavingSpecies
BOOKS
Author of leading travel guide books
The Amazon, The Bradt Travel Guide
1st ediFon, 1998 2nd ediFon, 2003 3rd ediFon, 2007
“… a book that is of equally high intellectual and pracFcal value.” Observer newspaper review
Amazon.com
Amazon Highlights Published November 2011
“A gem of a travel guide, this book is a must for all travellers to the region… Roger Harris’s wealth of knowledge is evident.”
— Ed Stafford, explorer and subject of Discovery Channel’s Walking the Amazon
“Bradt Guides are expertly wri^en and longer on local detail than any others.”
— Michael Palin BBC TV presenter
ARTICLES
Roger Harris has wri^en science arFcles for non-‐experts on a wide range of topics
ArFcle wriFng services
• Engaging arFcles for print or online • Idea generaFon and brainstorming • SEO keyword and social signal opFmizaFon • EdiFng and proof-‐reading
American Scien=st
Numerous original arFcles, book reviews and reports on science-‐related topics
Wild Travel
Print arFcles in presFgious photo travel magazine
Selected print arFcles • Harris, R. (2013) Destination Ecuador: Ecuador Mainland Overview. Wild Travel, December 2013:
84–90.!• Oien, C., R. J. Harris, et al. (2008) Electronic Outreach in the Genomic Age: A New Role for Genetic
Counselors. Abstracts of the National Society of Genetic Counselors, 27th Annual Education Conference. Journal of Genetic Counseling 17(6): 573–651.!
• Harris, R. & P. C. Baveye (2008) Editorial – Water on the table: Sigma Xi’s Year of Water affords unique opportunities to share hydrological information. Journal of Hydrology 354: v–vii.!
• Harris R. (2005) To Be Free, or Not To Be: What is the commercial value of biodiversity data? American Scientist 93(6): 505–506.!
• Harris R. (2005) Notes on a forest floor. The Grapevine (University of York Alumni Magazine) Spring/Summer 10–11.!
• Harris R., I. Courter, and H. Egna, Editors (2004) Twenty-First Annual Technical Report. Aquaculture CRSP, Oregon State University, Corvallis, Oregon.!
• Harris R. (2004) From Wild Harvest to Aquaculture: The Missing Link? Aquanews 19 (2): 1–4.!• Harris R. (2003) Metropolis to wilderness: The many faces of Brazil. Interval World, Summer 2003:
28–30.!• Harris, R. (2000) Drinking Dragon’s Blood. The Cary News, September 27.
Original print arFcles on science, technology, health, travel, and educaFon
VIDEO PRODUCTION
Support services for video producFon process
Video producFon experFse
• Professional services – Brainstorming and idea generaFon – CreaFve consulFng – Story boarding – ScriptwriFng – Talent sourcing – EducaFonal video markeFng
Example video
Reviewed 100s of math videos for Discovery EducaFon
EDITING & WRITING
Editor and writer of original copy on numerous science topics
Content markeFng experFse • Professional creaFve services
– EducaFon resource development and ediFng (e.g., lesson plans) – Copy wriFng (blog posts, adverFsing, branding, etc.) – Video story boards and scriptwriFng – Press release wriFng and distribuFon – Books and publishing – Feature arFcles – Product and book reviews
• Content markeFng topic areas – Science – Technology – Health – Travel – EducaFon
Content creaFon clients
TESTIMONIALS
Comments from people who have worked with Roger Harris
“Roger is smart as a whip and deeply knowledgeable about today’s wild social media environment. He arFculates his ideas beauFfully -‐ and quickly -‐ and is a convincing advocate for innovaFon and discipline in communicaFons management. He’s also a great writer.” -‐ James Protzman, Co-‐Founder, Capstrat, Inc. (09/19/2009) “Roger is a wonderful source of insight and experience!” -‐ Jeannie Pa^on, Vice President, Students, Academics and Membership at American InsFtute of CPAs (2/20/09) “Roger’s a sharp, creaFve guy, an early adopter who has years of experience with new media. In addiFon to these traits, he brings a solid background and significant experFse in field and laboratory research, and in experienFal, informal and classroom educaFon.” -‐ Chris Brodie, ScienFfic Liaison at Smith & Nephew (6/24/08) “Roger Harris is an accomplished professional in the field of science communicaFon. Through his books, websites, speeches and other works, he has made valuable contribuFons to science educaFon, both locally and naFonally.” -‐ Glenn Murphy, author of children’s science books (3/27/08) “Roger is a consummate professional with a wide base of knowledge who always brings his all to every task.” -‐ Fenella Saunders, Associate Editor for American Scien=st (3/21/08)
“Roger brought great social markeFng insights to every project that we worked on together. Without fail, he would open my eyes to networking avenues I had never even considered. He is as smart as he is polite and was always someone I wanted to collaborate with.” -‐ Sco^ Ballew, Sr. VP, CreaFve Director, Capstrat, Inc. (9/19/2009) “Roger delivers excellence! … In addiFon to his technical experFse in web design and development, Roger brings many leadership characterisFcs that make him and his company so unique. Roger is a great listener, a strong communicator, an encourager, and a man of integrity. He is savvy designer with a great sense of what the client needs. I highly recommend Roger and Harris Social Media for any business venture. Roger is a trusted collaborator and a great asset to our business.” -‐ Deborah K. Mangum, President & Principal Consultant at Mangum Partners, LLC (7/27/2010) “I worked with Roger on a diverse set of strategic communicaFons projects, and recommend him as a seasoned, thoughJul and tech-‐savvy team member. … Roger was always able to explain the benefits, challenges and potenFal of social media, in plain English, to colleagues and clients alike. He applied his knowledge across a broad spectrum of client needs, from top-‐Fer pharmaceuFcal companies to some of the biggest tech companies in the world. Always, Roger brought his enthusiasm and championed the art of the possible.” -‐ Anne Sluck Hainsworth, Account Supervisor, Capstrat, Inc. (10/29/2009)
Philosophy
• Absolute dedicaFon to excellence • Provide outstanding value • Highest standards of wriFng, style and design • On Fme, on budget
Fees and pricing
• All projects priced before start • All fees agreed in advance • Customize payments to meet client’s budget • CompeFFve pricing • No hidden fees, surcharges, etc.
Call or email to learn more
Roger Harris, Principal Harris Social Media LLC Raleigh, North Carolina W 919 662 1618 M 919 449 6849 [email protected]