Harry Sawchuk, Teacher EducatorTuesday, January 29th

3:30-4:20 Theatre (F213)FREE MEMBERSHIP and RESOURCE CD

PHED 1027CHAPTER 2

Professionals & Professionalism

Overview

Characteristics of a Profession

Process of professionalization

Semiprofessions, mimic professions,

deprofessionalization

Sport & physical activity – professional

status?

Professionalism vs. Volunteerism

•BODY OF KNOWLEDGE

•PROFESSIONAL AUTHORITY

•COMMUNITY SANCTION

•CODE OF ETHICS

Characteristics of a Profession

Body of Knowledge

Generate knowledge – research, experiences

Knowledge transmission

Training program

Professional Authority

Canadian Sports Massage Therapy Associatio

n

Provide service

Knowledge differential

Knowledge monopoly

Community Sanction

Admit, monitor and evaluate members

Punish members for failure to meet standards

Recognition from society – levels of government

Control over the profession is given to the

national associationOntario College of TeachersCanadian Physiotherapy AssociationCanadian Athletic Therapists Association

Code of Ethics

Maintain quality of service

Impartiality

RationalityCanadian Medical Association – “Do No

Harm”Ontario College of TeachersCanadian Physiotherapy AssociationCoaches Association of Canada

The Process of Professionalization

Essentiality – life or death; PE vs. Literacy?

Exclusivity – monopoly over services

Complexity – varied “treatments”

(recall consumer vs. professional

services)

Model of Professionalization

What are the professions related to Sport and PHE?

The Profession Continuum...

Semiprofessions

Autonomy

Degree of control over the client

Degree of control of the organization over the

profession

Teaching, nursing, exercise physiology, social

work, athletic director, coaching, sports

psychologist

Mimic Professions

Professions that have built an image that

exceeds their credibility

Examples?

Deprofessionalization

Forces counteracting an occupation’s drive for the status of a profession

Educational level of clients

Mastery of skills and knowledge by the public

Technology has increased accessibility to knowledge

& skills

Why do we get less respect?

We are considered “leisure time activities”

We do not solve “immediate problems”

Field is not focused around clearly defined

subject matter – multidisciplinary knowledge base

Lack of a unified voice

We do not enjoy professional authority (as defined

by the knowledge differential)

So, is it important to become a “profession”?

The ideals of a “profession” should guide our work

We can exhibit a high degree of professionalism without be classified as a profession

Strengthen these characteristics: Application of skills Advanced education & training Formal testing and admission requirements Professional associations Code of ethics/conduct Sense of responsibility for serving the public

Professional Associations (National/International)

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Do YOU Believe?

The PHE profession and its professionals are

authorities in the field?

The profession provides an important service to

society?

The profession should be regulated by its

members?

That you have a sense of calling?

That you have the right to make decisions without

approval of others?

Then....

YOU are well-suited to PHE!!!!

Professionalism and Volunteerism

Blurred boundaries

Professional volunteers

Volunteering professionals

If conflict exists:

Focus on SERVICE and SELF-DEVELOPMENT

Serving Clients – learning, acting, serving

Maintain professionalism without rigidity!

If you are in a PAID leadership role...

Will you distance yourself from your volunteers?Will you be willing to do some of the “dirty

work”?Will you see your volunteers as key assets in

your organization?Will you focus on achieving the goals of the

organization, and involve your volunteers in the process?

Will you offer opportunities to your volunteers to increase their knowledge and skill?

Will you recognize your volunteers?

Image Building

YOU and your profession must convince

society that your services are essential,

exclusive, and complex!

In this way, your profession will gain

recognition and control over its own activities

Image building activity – Radio commercial

For Thursday...

Read Chapter 3 – Clients as human

Resources

Who are CLIENTS???

Spectators

Participants

Students

Customers

Other?

They are all RESOURCES, but...

They are also

Co-producers (engaged in the process in some way)

Products (the outcome of the process – fitness?)

Human services aim to TRANSFORM the

client

CLIENTS are:

Chelladurai, 2006

The CHALLENGE...

Engaging the client to be a co-producer

In other words, getting the client to sweat!

COMPLIANCE is a major challenge for us

What factors contribute to non-compliance?

Key Factors

TimeAccessibilityFitness levelMotivationLeadership

How do you address these?

Pay attention to those you can modify (e.g.

Facilities/leadership)

Offer programs that meet the needs of clients

LISTEN to them!

Why do they seek your services??

Motives.....

Pursuit of pleasure (hedonism)

Pursuit of skill

Pursuit of excellence

Pursuit of health and fitness (extrinsic)

Or any combination of the above...

Could we add “pursuit of affiliation”? (YOUTH)

Chelladurai, 1992

Compliance

Intrinsic vs. extrinsic motives - what is the

difference?

Which motives are more challenging of us to

secure compliance?

EXTRINSIC motives

School gym class

Sports training group

SO....

It is important to determine the primary

purpose for participation in your program to

enhance compliance and better meet the

needs of your clients.

It will be more challenging to motivate clients

in activities in which the rewards are delayed

(extrinsic)

Programming for Client Motives

North Bay YMCA

Nipissing University Fitness Classes

Apollo Gymnastics Club

QUIZ REVIEW

Leadership Definition Behaviour vs. Skills Qualities Leadership vs. management

Communication Definition Types, levels Non-verbal, verbal Space, touch, active listening Feedback, barriers

QUIZ, continued...

Organisations & Human Resources Characteristics of a service Professional vs. Consumer services

Volunteering Significance of volunteering in Canada Who are the volunteers Why people volunteer (U, A, N) Recruiting and keeping volunteers

Professionalism Characteristics Process of professionalization

QUIZ, continued...

Profession continuum Semiprofessions, mimic professions,

deprofessionalization Ideals of a profession

Clients Who, what why Compliance challenges Motives