How are representations created in music videos to promote artists?Support – The boy in titanium was alone and had no support, homeless people in Heaven had no support. Emeli Sande recognises the struggle. Long shot.

Social inequality – homeless people in heaven’s music video and this shows that Sande recognises their struggle.

(In) tolerance – people often dislike difference, hunted and didn’t help the boy in titanium, David Guetta is more tolerant to difference. Long shot.

Minority – Heaven showed minorities, Bethnal green area, and outcast. She celebrates diversityMid shot

Supernatural – The boy is shown as different, promotes David Guetta as he supports difference and equality. Mid Shot

Expression – Outcasts looking downtrodden, close shots and facial expressions in titanium with the boy and the teacher show emotion and expression. Teacher, the boy and the SWAT team. Close up Shot.

Context – Christianity, urban setting, mass unemployment

Characters – Characterization is used to promote and create representation. Over the shoulder

Cinematography – Used to manipulate the representationsMid shot – not low or high angle.