has robert parker lost his hegemony as a...
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HasRobertParkerlosthishegemonyasaprescriptor inthewineWorld?Apreliminar inquirythroughTwitter
Raúl Compés-LópezCristinaI.Font-JulianEnriqueOrduna-Malea
Universitat Politècnica deValència
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Agenda• Why the study?• Method• Results–WebSearch Trends– TwitterProfiles Comparison
• Discussion andConclusions
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Why the study?• The globalization ofwine hascaused agreatdemand for information from consumers
• The value ofthe product depends on differentattributes
• Toavoid market failures apowerful industrywas created
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Why the study?
www.robertparker.com thefeiringline.com
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Method
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RESULTS
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WEBSEARCH TREND
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Preliminarwebsearch trends
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RELATIVE
SEA
RCHINTERE
ST
TheWineAdvocate RobertM.ParkerJr.
Source: Google Trends
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Geographicalinformation
RobertMParkerJr AliceFeiring
Source: Google Trends
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TWITTERPROFILESCOMPARISON@wine_advocate VS @alicefeiring
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ParkerandFeiring’s Twitterprofiles
Parker Metrics Feiring54 SocialAuthority 46
17,128 Followers 14,9274.61years Age 9.33years3,869 Tweets 13,3114,523 Likes 3,10537 Friends 1,203
Source: Followerwonk
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Shared users
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Distribution offollowers
Source: Followerwonk
Parker Gender Feiring36.3% Male 27.2%12.7% Female 18.1%50.9% Undefined 54.6%
Parker Language Feiring61.3% English 83.9%18.5% Spanish 4.5%6.4% French 4.4%5.6% Italian 4%
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Bios Keywords
PARKER FEIRINGKeyword N Keyword NWinery 351 Winery 472
Sommelier 345 Sommelier 452Foodwine 231 Foodwine 332Finewine 210 Winefood 282Winelover 186 Winelover 157
Source: Followerwonk
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Geographical TwitterLocationParker Feiring
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Discussion andConclusions• ThereisadeclineinsearchinterestforRobertParker
• Twitterdoesn’tshowaclearalternative
• Thelowlevelofsharedfollowerscouldbeindicativeofdifferent(almostantagonic)positions
• Resultsshouldbetakencautiously– Futurework:addplatforms,techniquesandothercriticstothestudy