hasenfarm @ next berlin 2012
DESCRIPTION
Best-practice-example of the Spreadshirt - based business model "HASENFARM" by NetzKombyse. Read the complete posting about the presentation: http://netzkombyse.de/2012/05/11/hasenfarm-spreadshirt-auf-der-next-berlin-2012/ Shop: www.hasenfarm.comTRANSCRIPT
1 Henning Groß @ NEXT Berlin 2012 HASENFARM.com
seriously, we do successful business with Spreadshirt & Bunnies
www.HASENFARM.com ®
2 Henning Groß @ NEXT Berlin 2012 HASENFARM.com
April ´09 Dec ´11 March ´11 June ´10 Dec ´09 Dec ´10
SALES MULTIPLY LIKE RABBITS
HASENFARM.com Henning Groß @ NEXT Berlin 2012 3
4 Henning Groß @ NEXT Berlin 2012 HASENFARM.com
WE USE: SPREADSHIRTS MARKETPLACE
5 Henning Groß @ NEXT Berlin 2012 HASENFARM.com
WE USE: SPREADSHIRTS STANDARD-SHOP
6 Henning Groß @ NEXT Berlin 2012 HASENFARM.com
WE USE: SPREADSHIRTS DESIGNER-SHOP
7 Henning Groß @ NEXT Berlin 2012 HASENFARM.com
WAYS OF PROMOTING OUR BUNNIES
• Facebook (facebook.com/HASENFARM)
• Cooperations with rabbit-related NGOs
• Public Relations
• Spreadshirt-provided Marketing-Tools (Newsletter, Discounts)
• Onsite-Contest & Give-Aways
but...
• no Google-Adwords (as of the keyword-competition to Spreadshirt)
8 Henning Groß @ NEXT Berlin 2012 HASENFARM.com
MARKETING-ACHIEVEMENTS
9 Henning Groß @ NEXT Berlin 2012 HASENFARM.com
WE ARE LIVING LEGENDS
Our best selling item is now an exhibit in the German Museum of Rabbits in Eppelheim near Heidelberg
10 Henning Groß @ NEXT Berlin 2012 HASENFARM.com
hasenfarm.com Thanks & see you soon on