FOR BUSINESS

Debbie Mosher & Alyssa DonnellyThird River Marketing

WHAT IS A HASHTAG? hash·tag ˈhaSHtag/ noun

1. (on social media sites such as Twitter) a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.

WHAT ISN’T IN A HASHTAG?

No special characters or spaces #special!&$ #@ letsdothis %, etc # nospaces

SOCIAL MEDIA SITES THAT USE HASHTAGS

TWITTER► Started here by Chris Messina in 2007► 1-2 hashtags for higher engagement► Finding topics, keywords► Following teams and sports plays► Chatroom or discussions► Events, conferences, festivals► Limited to 140 characters

FACEBOOK► Have only been used since 2013► Too many = less interaction► Use 1-2 tops ► Finding topics, keywords► Chatroom or discussions► Events

INSTAGRAM► More hashtags can mean

more engagement► Search on Instagram► Can add up to 30 hashtags► Should be specific and relevant► Pay attention to other hashtags► Events, locations, trends► #tbt, #Oregon, #pacificnw► Hashtag away!

PINTEREST► Useful for branding► Events and Twitter chats► Not as popular► Work best in descriptions► Limit to 1 or 2► May change in the future

GREAT HASHTAG TOOLS

Tagdef.com Hashtagify.me Twitalyzer.com Twchat.com

Resources: http://mashable.com/2013/10/08/what-is-hashtag/#QB6j6uTZXuqJhttp://hashtagify.me/https://tagdef.com/https://blog.bufferapp.com/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-manyhttp://www.businessinsider.com/chris-messina-talks-about-inventing-the-hashtag-on-twitter-2013-11http://blog.instagram.com/post/17674993957/instagram-tips-using-hashtagshttps://moz.com/blog/how-hashtags-work-on-twitter-instagram-google-plus-pinterest-facebook-tumblr-and-flickr

QUESTIONS?