hashup overview

17
Your phone’s social browser

Upload: bryon-shannon

Post on 21-Jun-2015

2.306 views

Category:

Internet


0 download

DESCRIPTION

The static web browsing model hasn't changed since the Netscape era two decades ago. Hashup makes your phone's browser social, using the power of hashtags. With it, you can link a website to a relevant hashtag. When you search a hashtag, you’ll see all websites users tagged to it. Hashup also feeds live Instagram and Twitter content for that hashtag in the same place, and lets you connect with others who love the same hashtags you do!

TRANSCRIPT

Page 1: Hashup Overview

Your phone’s social browser

Page 2: Hashup Overview

Likes, posts, and trending friend activity.

Landing page and chatroom for hashtags.

List of websites for any hashtag.

Live content fed from Twitter and IG.

Page 3: Hashup Overview

Discover hashtags by category.

See a list of trending hashtags.

Link a site or photo to any hashtag.

Submit site as main landing page.

Page 4: Hashup Overview

We are in a mobile era

2005  

2013  

Pope announced

in St. Peter’s Square  

Pope announced

in St. Peter’s Square  

Page 5: Hashup Overview

2009   2013   2017  

0.4B   1.6B   2.5B  

2014   There are more mobile devices than people in the world

67%  Increase in use of mobile devices to access the internet in last 12 months (28.5% mobile)  

GSMA  Intelligence  

StatCounter  

Page 6: Hashup Overview

IE, circa 2004

Netscape, circa 1994

Google Chrome, 2014

Yet, our model for web browsing hasn’t changed

Safari for iPhone

Page 7: Hashup Overview

Use hashtags to give everyone in

the world A better Way to

browse and interact with content they care about On the

mobile web.

Page 8: Hashup Overview

2011 2012 2013 2014

Super Bowl ads with URLs

Super Bowl ads with hashtags

100%

50%

0%  

57%

41%

Hashtags are more important than URLs

Page 9: Hashup Overview

July 2014 ComScore, MarketingCharts  

Millennials grew up completely social.

42% under 35

62% under 35

started for college students

Their browser should be social too.

$430B  Discretionary spending by millennials  

July 2014 BCG  

Page 10: Hashup Overview

80% Use hashtags

In posts

45% Search

Promoted hashtags

64% Would download an app to access exclusive mobile

content

We surveyed over 100 millennials

Page 11: Hashup Overview

$650M revenue With 150M monthly active users

945M mau 184M 150M

$6.30 Rev/user $2.75 $4.50 $7.8B $665M $650M

Page 12: Hashup Overview

BRYON dharmanshu anuj President, CEO Lead engineer Project manager

lauren david ashley Advisor, Target corp. Advisor, Bbva ventures Advisor, L2 think tank

We’ve coded for

We’ve worked for

Page 13: Hashup Overview

Looking Forward

UBER-IFICATION  •  Integrated web buttons •  Automated ecommerce

Love for buzz  •  Gratification for cross-

networking posts •  Perks instantly sent

platforms  •  Android market •  Website widgets •  Browser plugins

Page 14: Hashup Overview

Potential Clients  

Page 15: Hashup Overview

#Fact: Integrating the mobile web with #hashtags unlocks unlimited use cases.

Page 16: Hashup Overview

It’s time to rethink our web browsing model, with mobile at the foundation.

“If I would have asked customers what they

wanted, they would have said faster horses.”

   -­‐  Henry  Ford  

Page 17: Hashup Overview