hashup overview
DESCRIPTION
The static web browsing model hasn't changed since the Netscape era two decades ago. Hashup makes your phone's browser social, using the power of hashtags. With it, you can link a website to a relevant hashtag. When you search a hashtag, you’ll see all websites users tagged to it. Hashup also feeds live Instagram and Twitter content for that hashtag in the same place, and lets you connect with others who love the same hashtags you do!TRANSCRIPT
Your phone’s social browser
Likes, posts, and trending friend activity.
Landing page and chatroom for hashtags.
List of websites for any hashtag.
Live content fed from Twitter and IG.
Discover hashtags by category.
See a list of trending hashtags.
Link a site or photo to any hashtag.
Submit site as main landing page.
We are in a mobile era
2005
2013
Pope announced
in St. Peter’s Square
Pope announced
in St. Peter’s Square
2009 2013 2017
0.4B 1.6B 2.5B
2014 There are more mobile devices than people in the world
67% Increase in use of mobile devices to access the internet in last 12 months (28.5% mobile)
GSMA Intelligence
StatCounter
IE, circa 2004
Netscape, circa 1994
Google Chrome, 2014
Yet, our model for web browsing hasn’t changed
Safari for iPhone
Use hashtags to give everyone in
the world A better Way to
browse and interact with content they care about On the
mobile web.
2011 2012 2013 2014
Super Bowl ads with URLs
Super Bowl ads with hashtags
100%
50%
0%
57%
41%
Hashtags are more important than URLs
July 2014 ComScore, MarketingCharts
Millennials grew up completely social.
42% under 35
62% under 35
started for college students
Their browser should be social too.
$430B Discretionary spending by millennials
July 2014 BCG
80% Use hashtags
In posts
45% Search
Promoted hashtags
64% Would download an app to access exclusive mobile
content
We surveyed over 100 millennials
$650M revenue With 150M monthly active users
945M mau 184M 150M
$6.30 Rev/user $2.75 $4.50 $7.8B $665M $650M
BRYON dharmanshu anuj President, CEO Lead engineer Project manager
lauren david ashley Advisor, Target corp. Advisor, Bbva ventures Advisor, L2 think tank
We’ve coded for
We’ve worked for
Looking Forward
UBER-IFICATION • Integrated web buttons • Automated ecommerce
Love for buzz • Gratification for cross-
networking posts • Perks instantly sent
platforms • Android market • Website widgets • Browser plugins
Potential Clients
#Fact: Integrating the mobile web with #hashtags unlocks unlimited use cases.
It’s time to rethink our web browsing model, with mobile at the foundation.
“If I would have asked customers what they
wanted, they would have said faster horses.”
-‐ Henry Ford