“ hassexpress.cl is a highly reliable premium avocado distribution service for

restaurants and other food services.”

PROBLEM?

SOLUTION!

MARKET

390 Tons per year

USD 1.167.500 / year.

564 Restaurants

282 potential clients

4,6 Kg/day each

BUSINESS MODEL

• Buy avocado

• Handle avocados JIT ripening

• Excess of mature avocado goes out

• Delivery to clients everyday

• Strategic alliances with avocado farmers.• Value retention :

USD 0,9/Kg (Producer) USD 3,5/Kg (Consumer)

• Optimize price v/s working capital

• Efficient sales channels for excess of mature avocado.

• “Just In Time” inventory management

KEY THINGS

• Fix Costs• Flexibility• Low Working Capital

Cost Structure and Margin

2013 2014 2015 2016 2017 2018 2019 -

10,000

20,000

30,000

40,000

50,000

60,000

EBIT (USD)

EsperableFavorableDesfavorable

COMPETITORS

• 20 approximately

• Not professionals

• No quality certainty

• Not specialized

MARKETING

• Direct marketing to main potential clients (others will follow)

• Simple informative website

• “Tired of?” dramatic focus

• Google Adwords

PROYECTION

• Scalable business model to other products

• Scale Economies

• Leverage with customers/providers

• Hassexpress Logistic Network

TEAM

• Pedro Pablo Riquelme: Business Administration UDD.

• Pablo Ruiz-Tagle : Industrial Engineer PUC.

• Alfonso Montt: Industrial Engineer PUC