hatch innovation ltd introduction
TRANSCRIPT
Wenurtureideasintoconcepts,tohelpbusinessescreateanddelivervaluethroughinnovation.
That’sinnovationthataddsrealvaluetoconsumerlives,andasaresultcreatessustainablevaluegrowthforyourbusiness.
Ourtoolsopenuplinesofthoughtyouwillnothavepreviouslyconsidered….
Letushelpyou…YouworkinInnovationinMarketing,ConsumerInsightorR&DCanyouidentifywiththeseissues…?
Conceptwritingskills
Youhaveateammemberwhoneedssomecoachinginconceptdevelopmentbutyoudon’thavethetimeorheadspacetogivethem
Needideasonstrategy
Youknowwhereyouwanttotakethebusiness,butyoudon’thavethewinningconceptideatogetyouthere
Conceptisnotcracked
Youhaveaconceptoratechnologyyoubelievein,butyou’restrugglingtomakeitconsumercompelling,andqualifyitintesting.
Lotsofideasbutnoconcepts
Youhaveabundleofideasthatneeddevelopingintoconceptsbutyoudon’thavethetimeorteamresourcetodoit
Bringingaconcepttolife
Youhaveaqualifiedconcept,butyou’renotsurehowtobringittolife…what’sthebigidea,howtovisualiseordemonstrateit.
Whatwedo…ConcepthatchingWecreateoutstandingconcepts thatdeliveronyourstrategicgrowthopportunity
Whetheryourbriefisforadisruptivebusinessmodelinnovationorsimplycreatingnewnewsonanexistingproductorservice,wedon’tjusthelpyoucreateideas,wejointhedotstocreatebigconceptideasthatarerigorouslyandintellectuallychallenged,inordertodeliveronyourstrategicgrowthobjectives
Usingour‘hatchingtool’andour‘goldeneggvaluetool’wenurtureinitialideasintofullyhatchedconsumercompellingconcepts,ensuringtheydeliveroutstandingresults,togeneratesustainablegrowth
ConceptcoachingWecoachindividualsandsmallteamsonliveprojectstohelpthemcreateexceptionalconcepts
Whatwedo…
Concepthatching:
• Our‘hatchingtool’joinstogether‘strategicgrowthplatformlevers’,withconsumer,brand,categoryanddigitalinsights,andtechnologyinputs, tocreatebreakthroughconceptideas
• Usingour’goldeneggvaluetool’wechallengeandoptimise conceptstoensuretheydeliverperceivedvaluetoconsumerslivesandwillcreatelastingvaluegrowthtoyourbusiness
Consumerinsight
Brandinsight
CategoryInsight
Digitalinsight
Technologyinput
Growthplatformlever
ConceptHatchingTool
GoldenEggValueTool(step1)
WorkingwiththeElementsofValuePyramidwechallengewhetherourideasreallyaddvaluetothetargetconsumers'lives.
Arethereelementsofvaluethatcurrentusersperceive,andthatnon-usersdon’tperceive?Whatistheopportunity?
Arethereelementsofvaluethatwebelieveareun-tappedstrategicopportunitiesforgrowth?
Usingelementsofvalueweideateandcreateconsumercompellingconceptsthatwilldeliverperceivedvaluetoyourconsumers
GoldenEggValueTool(step2)
Working with the Business Value Growth model we sanity check that the insight, claims, pricing/sizing, and product or service will deliver on the strategic growth objectives.
BRIEF Clarifythe
innovationbrieftodeliveronthestrategicopportunity
WORK
SHOPUsethe
HatchingTooltogenerateconceptideas
PRIORITISE Filterout‘badeggs’andprioritise'onstrategy'ideas
NURT
URE UsetheGolden
EggValueTooltonurture,challenge,andcraftfirstideasintoconcepts
OPT
IMISE Optimise
conceptsforoutstandingresults
HATCH Clarifythe
'bigidea'andbringittolife
COACH Coachingsmallteamsandindividualsthroughouttheliveproject
Whatwedo…
OurinnovationmodelWecanrunthewholemodelwithyou,orwecanhelpyouwithfresheyesananypointintheprocess
OurapproachWeworkinpartnershipwithindividualsandsmallteamsWeencouragewider,different,curious,rigorousthinking,tocreateoutstandingconceptoutputWetailorourapproachtoyourbusinesschallenge
Whywe’rebetter…
AtHatchInnovationwecreate’onstrategy’concepts.Ourcommercialexpertiseandintellectualcuriosityfilteroutthe‘off-strategy’badeggs• Wewillasklotsofquestions,andpositivelychallengeyou,toensurethattogetherwecreatefully
craftedconceptsthatwillpassconcepttestingandeventuallyhatchassuccessfullaunchpropositions
AtHatchInnovationweknowthatthefirstideaisn’tnecessarilythewinner.Wewon’tleaveyouinthelurchwithhalf-crackedconcepts• Weknowhowitfeelstobeleftwithabundleoffirstideasandnoresourcetotakethemforward.Wewill
providethatsupportneededtohelpyouprioritise andprogressintostrongconcepts
AtHatchInnovationwerecognise thatgoodideascancomefromanywhere• WenotonlyworkwithMarketing,weembraceworkingdirectlywithR&D,Supply,andConsumerInsightsteamsacrossorganisations,tohatchtheirideasintoconsumercompellingconcepts
Projectswe’vehatched…
WINNER2015NielsenInnovationAward
WINNER2013ProductoftheYear
Ourexpertise…VictoriaCoe20+yearsofcommercialexperienceininternationalmarketingonworldrenownedFMCGbrands,atReckittBenckiserandKimberlyClark.HerpassionisInnovationandStrategy…shelovestobethrownachallenge!She’sintellectuallycuriousandhasanintuitiveflairforconnectinginputs.Shehasincessantcreativitywhichisbalancedwithastrong,strategicbusinessmindset.Expertise:InnovatingforMums,Technologyinspiredinnovation,andEco-SustainabilityFluentinSpanishandFrench,andEnglishmothertongue.
VickyMurzynowskiAnexperiencedConsumerInsightandMarketingprofessional,withaproventrackrecordonmarketleadingconsumerhealthcareandFMCGbrandsatGSKandUnilever,for20years.Shelikestothinkbig,pushinghardtofindpowerfulandownable insightsthatringtrueforconsumersanddrivebetter,biggerinnovation.Herpassioniscreatinginsightandforesight,tofuture-proofinnovation.Expertise:HealthandBeautyinnovation,InnovatingforOlderconsumersandPremiumisationAkeenstoryteller….sheenjoysdistillingideasdowntofindthemostpersuasivenuggets!
Wehaveanetworkofexperiencedinnovators,researchersanddesigners.Wecanflexiblyaccommodateyourneeds.Justaskand we canhelp!
Howcanwehelp..?
Contactus:
VictoriaCoe+44(0)[email protected]
TheNest,FirCottage,MarlowRd,BourneEnd,BucksSL85NYUK