hatchback car in india

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Presented by: Amit Godiyal Rajat Ghai K.Dheeraj Pulkit Sudan

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Page 1: hatchback car in india

Presented by:

Amit Godiyal

Rajat Ghai K.DheerajPulkit Sudan

Page 2: hatchback car in india

MiniCompactHatchbackMid size cars SedanExecutive cars Premium carsLuxury cars Super luxury cars

VanUtility vehiclesMUV/MPV SUVConvertibles Sports cars Super cars

Page 3: hatchback car in india

WHAT IS A HATCHBACK CAR?

Hatchback is a car containing a passenger cabin with an integrated cargo space.

The vehicle commonly has two rows of seats, with the rear seat able to fold down to increase cargo space.

Hatchback vehicles are functionally similar to station wagons (which are intended to carry large volumes), but distinguished by a (much) smaller load area.

India's hatchback market can be broadly divided into three segments: micro, mini and compact.

Page 4: hatchback car in india

Hatchbacks are popular in India. The Maruti 800 was sold over 2.5 million units since its launch in 1983.

Since 2004, Maruti 800 has been overtaken by MarutiAlto as the car with highest annual sales. In March 2009, TataMotors launched the Nano hatchback, the least expensiveroad car in the world.

Hatchback Cars in India

Page 5: hatchback car in india

Tata launched India's first compact car with the Indica in 1998. Maruti

Suzuki entered the segment with the Swift in 2005. Since then compact cars have become one of the auto industry's most competitive and fastest growing segments.

Hyundai Motors India in 1998 became the first carmaker to seriously challenge Maruti’s dominance by launching the Santro, which was a runaway success and became the segment's no.1 seller within the year it was launched. Maruti introduced the WagonR in response.

Page 6: hatchback car in india

Maruti Alto

Maruti Swift

Maruti 800

Maruti WagonR

Hyundai i20

Hyundai i10

Ford Figo

Page 7: hatchback car in india

Maruti Alto till day remains one of the best hatchbacks in country. Maruti has done well with the car in terms of its acceptability with consumers.

Currently, Maruti Alto is available in four petrol and three CNG models. It offers a decent mileage of 18-20kmpl. It consists of a well performing 5-speed manual gearbox with an equally decent engine suited for Indian roads.

Price: Rs 2.57-3.81 lakhs

Page 8: hatchback car in india

Maruti Swift has been one of the best performing hatchbacks since its release in 2005. And in 2013, it continues to hold its niche as customers flock to own the hatchback.

The extremely liked hatchback is available in six variants such as Lxi, Vxi, Zxi (Petrol), Ldi, Vdi and Zdi (diesel). Swift gives a mileage of 18.6kmpl (diesel) and 22.9kmpl (petrol).

Price: Rs 4.4-7.2 lakhs

Page 9: hatchback car in india

Maruti WagonR has always been the car of masses and in 2013, with its revamped model, it continues to be the hatchback to look out for.

The hatchback is available with 1.1 litter F10D petrol engine with 64bhp power capacity at 6,200 rpm and 84Nm torque at 3,5000 rpm torque. The upgraded version features K10B engine which is BSIV spec. WagonR offers great mileage of 18.9kmpl.

Price: Rs 3.8 – 5.5 lakhs

Page 10: hatchback car in india

Hyundai i20 is available in 12 variants and comes in both petrol and diesel versions. The hatchback features a 1.2 Kappa petrol engine with Dual VTVT mechanism which is capable of churning 84PS peak power.

The diesel version comes with 1.4 litre CRDi diesel engine with six speed manual transmission. Petrol variant is also available with automatic transmission system and can deliver up to 100 PS power and 13.9kgm torque.

Price: Rs 4.73 lakhs-7 lakhs

Page 11: hatchback car in india

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Page 13: hatchback car in india

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Price Range considering

1-3 lakhs

3-5 lakhs

4-7 lakhs

Above 7 lakhs

Page 14: hatchback car in india

Car engine

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Car Engine

petrol diesel

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price space fueleconomy

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Factors

influencing

buying of

hatchback

cars

Page 16: hatchback car in india

Hyundai Grand i10 Wins an Award

“INDIA CAR OF THE YEAR 2014”

Recent Updates

Page 17: hatchback car in india

The study concludes that Maruti Suzuki is one of the most trusted brand and customers are emotionally attached with Maruti Suzuki Brand. This is quite evident that Maruti Suzuki is leading in its variety of ‘Hatchback’ cars.

The hatchback cars are compact cars which do not require much space to be parked unlike sedan or luxury.

A hatchback, typically, represents the consumer choice in India, which is influenced by factors like fuel efficiency, affordability and suitability to conditions. In other words, hatchback cars are value for money.

Nuclear Families are also another reason why people prefer hatchback carsbecause it is pretty much comfortable for 4-5 people.

Page 18: hatchback car in india

In order to either retain the existing customers or to gain new customers, the hatchback car manufacturer should come up with new innovative ideas, stylish model, new car colors.

People are looking for hatchback cars with luxury features in it

Consumer are looking for stylish designed hatchback cars, new car colors.

There were sizeable numbers of car customers, with clear preferences for diesel cars, due to the ever increasing cost of petrol in the last few years. Manufacturers might need to tackle this increasing need for diesel car customers and their preferences. It is evidently acknowledging this fact that the focus of manufacturers to bring out diesel version of their car models.

Since, TV commercials on car models and brands, search in internet websites of the manufacturer and visit to dealers / distributors were the prime sources where customers gathered information on car models and brands, marketers might want to focus on these factors to catch the attention of the intending future customers.

Recommendation

Page 19: hatchback car in india