h:\ateneo\marketing management\tapping into global markets 03

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TOP 10 Learning Questions for:

Chapter 21 - Tapping Into Global Markets

Martin Dominic Reyes03 September 2010

http://martsreyes.blogspot.com

1. Deciding how to _____ a country is a major decision in International Marketing.

A. PenetrateB. OccupyC. TapD. EnterE. Win

2http://martsreyes.blogspot.com


Major Decisions in International Marketing

Deciding whether to go Deciding which markets to enter Deciding how to enter Deciding on the marketing program Deciding on the marketing organization

1. Deciding how to _____ a country is a major decision in International Marketing.

A. PenetrateB. OccupyC. TapD. EnterE. Win


2. _____ speak about the disadvantages of Global Marketing.

A. CulturesB. LanguagesC. DifferencesD. ReligionsE. Politics



Disadvantages of Global Marketing

Differences in consumer needs, wants, usage patterns

Differences in consumer response to marketing mix

Differences in brand development process

Differences in environment

2. _____ speak about the disadvantages of Global Marketing.

A. CulturesB. LanguagesC. DifferencesD. ReligionsE. Politics


3. Which of the following is not part of the Levels of Product Adaptation?

A. Production of retailer versionsB. Production of city versionsC. Production of territorial versionsD. Production of country versionsE. Production of regional versions



Levels of Product Adaptation

Regional version

Country version

City version

Retailer version

3. Which of the following is not part of the Levels of Product Adaptation?



4. The following are types of Direct Exporting except for:

A. Channeling thru E-marketingB. Domestic-based export department C. Overseas branchD. Travelling sales representativesE. Foreign-based agents



Direct Exporting Methods

Domestic-based export department Overseas sales branch or subsidiary Traveling export sales representatives Foreign-based distributors or agents

4. The following are types of Direct Exporting except for:

A. Channeling thru E-marketingB. Domestic-based export department C. Overseas branchD. Travelling sales representativesE. Foreign-based agents


5. Which is false?

A. A global firm is one that operates in more than one country.

B. Deciding which markets to enter is a major decision in International Marketing.

C. Advanced countries such as Russia and Brazil are saturated.

D. Countries with huge population like China and India are key developing markets.

E. Exporting makes a company a global brand.


6. Which is True?

A. First stage in internationalization is having no regular export activities.

B. Whole-channel concept of international marketing ends with channels within nations.

C. Travelling sales representatives are walking foreign brands.

D. Companies should prioritize exporting on countries which have high market attractiveness and moderate market risk.

E. Economies of scale is a disadvantage in Global Marketing.


7. Language setting on cellular phones is an example of:

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7. Language setting on cellular phones is an example of:

19



8. The fad in today’s global marketing scene:

A. OutsourcingB. FranchisingC. LicensingD. PartnershipE. Mergers


9. Most likely, Zara’s distribution of its clothing line depends on the local country’s:

A. Political environmentB. Value of moneyC. Gender dominanceD. Views on religionE. Weather condition


10. Companies planning to introduce their products in the Middle East should primarily consider:

A. Packaging B. BrandingC. Advertising D. LabelingE. Pricing


Chapter 21 - Tapping Into Global Markets

Martin Dominic Reyes03 September 2010


h:\ateneo\marketing management\tapping into global markets 03

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