haud systems | product and services portfoliotelecoms.com/wp-content/blogs.dir/1/files/2015/04/haud...

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HAUD SYSTEMS | PRODUCT AND SERVICES PORTFOLIO

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ABOUT HAUD SYSTEMS

In a landscape dominated by mobile, HAUD Systems creates unique and intuitive solutions which provide mobile network operators (MNOs), Mobile Virtual Network Enablers (MVNEs) and Mobile Virtual Network Operators (MVNOs) with reliable control over their networks, resulting in increased profitability through the generation of revenues from A2P traffic, a reduction in SMS fraud and spam and increased subscriber loyalty.

HAUD Systems is a subsidiary of FORTYTWO Group which designs, develops and brings to market new solutions for various industries including telecommunications, marketing and media. We are a GSMA Associate Member and an active participant in GSMA working groups such as the Fraud and Security Group .

To secure the global pathways of communication by maximising revenue potential for your mobile network, through the provision of tailor-made solutions to monitor and control messages passing through the network.

OUR PROMISE

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OUR TIMELINE

2010 2011 2012 2013 2014

HAUD was founded

Created first voice module

Enhanced Green HAUD modules

Enhanced Blue HAUD modules

Launched correlation tools

Launched SMS MO spoofing detection

Landed first client in APAC region

First prototype

First proof of concept

Joined GSMA

Green HAUD inbound filtering

Blue HAUD outbound filtering

First trials

Opened office in Singapore

2010

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WHO WE ARE

HAUD Systems was set up in 2010 with the aim to secure communication pathways for mobile network operators. Our expertise lies in fraud detection, revenue assurance and spam filtering.

Headquartered in Malta and with an office in Singapore, we work hand-in-hand with mobile network operators as they seek out ways to generate revenues from recoverable A2P traffic, reduce subscriber churn and maximise network performance. HAUD’s proprietary systems have been developed and are maintained by our in-house development specialists.

Fraud detection

Revenue assurance

Spam filtering

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OUR MISSION To create unique and intuitive solutions, which provide reliable control over communications networks, resulting in increased client profitability.

OUR VISION To secure the global pathways of communication.

HAUD’S STRENGTHS

An initial traffic profiling service on a no-commitment basis

Detailed reporting as to how revenues may be increased

A system trial

A proprietary, completely customisable and scalable solution

Control over incoming / outgoing SMSs and voice traffic

24/7 support

An intuitive control panel which assists in diagnosing, blocking and managing traffic

Control over incoming / outgoing SMSs and voice traffic

Attractive pricing schemes with capex-free pricing models available

Seamless installation and integration

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THE HAUD SOLUTION

EFFECTIVE CONTROL The HAUD solution is made up of a series of modules, all of which can monitor, detect and block local and international traffic to combat spam and fraud as and when it occurs on a mobile operator’s network.

Having worked with MNOs and SMS aggregators alike, we have gained a thorough insight into fraud threats and methods used by fraudsters and spammers who illegitimately send unsolicited or fraudulent content to mobile subscribers.

HAUD’s modules are labelled as either Green or Blue. Green HAUD filters SMSs terminating onto a mobile operator’s network, whereas Blue HAUD filters SMS originating from a network.

Blue HAUD: An outbound solution filters outgoing SMS from the mobile operator’s network.

Green HAUD: An inbound solution filters incoming SMS onto the mobile operator’s network.

RANGE OF MODULES

HAUD FOR SMS BasicStatistics

BasicStatistics is a monitoring tool that provides you with minute-by-minute statistics in graphical format of incoming or outgoing traffic. BasicStatistics also has a reporting functionality allowing you to set reports that distinguish message types arranged by coding or content. All is configured and displayed intuitively per network or global title and is available in combined total or per individual module. You can pre-configure reports to cover set criteria and time frames. These can be emailed at regular intervals to you and your colleagues. Tailor-made reports can also be drawn up through this module at any time with ease.

Each of HAUD’s modules has a specific function to monitor, detect and block incoming and outgoing traffic on a mobile operator’s network. Additionally, each module acts as a resilient firewall, protecting networks from suspicious and fraudulent SMS and voice activity. Our team is constantly enhancing the suite of modules and therefore we advise to get in touch with us to discuss further your requirements. These modules provide a flexible and scalable framework that can be tailored to specific client needs and they deliver a perfect balance of functionality, performance and cost.

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BulkGuard

BulkGuard is our flagship pre-emptive solution that singles out and detects machine generated or bulk traffic through the use of pattern recognition algorithms. The results are presented in a readable format to facilitate analysis, blocking and rerouting of unsolicited A2P signalling. BulkGuard acts as a flood protection filter and reinforces your network against SMS attacks from unwanted sources. Filtering may be set globally or on a country by country basis.

HardBlockGT

HardBlockGT allows you to whitelist roaming and interconnect partners whilst blocking problematic Global Title ranges or surgically removing specific Global Titles that have the potential to become compromised. HardBlockGT uses Global Titles or SMSC to set filtering rules. It is an impenetrable solution providing protection against known sources of unsolicited traffic and firewall grade protection against flooding and attacks. It works with whitelists and blacklists to distinguish accepted traffic from blocked traffic which can be easily uploaded to the system. Correlation Feature - Origin Mismatch Block. This tool enables HardBlockGT to blacklist any message with originating GT and originating SMSC fields having different prefixes, blocking the use of unauthorised SMSCs.

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HardBlock SID

HardBlock SID screens traffic based on Sender ID allowing you to enforce your blocking policy by Sender ID types such as alphanumeric or shortcode. Alternatively, you can simply create your own set of blacklisted or whitelisted Sender IDs. These Sender ID lists may be inserted rapidly into the system at the click of a button when you choose to upload the relevant file.

This module will then effectively screen the traffic in real-time in accordance with the pre-figured parameters set for your network. Correlation Feature - Origin Mismatch Block (Global Title). This tool enables HardBlock SID to blacklist messages when the Sender ID and the originating Global Title have different prefixes. Correlation Feature - Origin Mismatch Block (SMSC). This tool enables HardBlock SID to blacklist messages when the SenderID and the originating Service Centre Address have different prefixes.

PhraseBlock

PhraseBlock analyses the message body of the SMS and screens it using pre-selected keywords or phrases. You can completely customise this filter by setting the keywords or phrases you want and select such filtering on a per country or per network basis. It permits high performance screening and traffic splitting for further offline inspection if and when you require. It provides the facility to blacklist or whitelist phrases specifically.

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MAPScreen

MAPScreen enables screening of GSM MAP packets based on opcode and type based error suppression. The MAPScreen Module lets you set specific rules on Global, National, Single GTs or even ranges and creates case by case permissions for any scenario. The ability to blacklist select services from and to specific destinations combined with the ability to whitelist partners makes for a dramatic leap in configuration flexibility. MAPScreen also offers a dynamic copy function where specific message types can be redirected to secondary destinations making this module an invaluable tool in network profiling and development. Additionally the module provides in-depth statistics covering the entire MAP spectrum.

HardBlock IMSI

This module provides mobile network operators with the capability to filter specifically based on destination IMSI and allows for the setting up of custom rules for different IMSI ranges and even individual IMSIs. Based on our system’s modular structure, it enables operators to customise their set up according to their needs. Through this module we are able to provide new dimensions to routing and traffic steering using our HardBlockIMSI – Block and Copy functionality. A specific range of IMSIs can be added to the module rules for blocking and then copying to subsequent network nodes. These messages can then be specifically checked by other filters or routed over a different signalling path.

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HAUD FOR VOICE HAUD Systems also provides tailored solutions for voice including the blocking of B numbers.

RangeBlock

RangeBlock effectively protects subscribers from voice call fraud when calling a B-Party number. Through this module you will act as a gatekeeper by blocking calls towards problematic destinations. Specific numbers or ranges can be screened independently according to both blacklist and whitelist rules. As a user, you can also create customised number groups to further expand flexibility and enhance monitoring capabilities.

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BasicStatistics Voice

This module offers graphical representations of call statistics based on number ranges, user-defined groups or even call release causes. In addition, it offers the ability to schedule tailored reports as well as the option to export data for analysis on third party software.

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INTERACTING WITH HAUDHAUD’s Graphical User Interface (GUI) can be accessed over the internet and made available through a web server running on the HAUD solution itself. The web interface is available upon connection to the platform. Chrome, Firefox, Internet Explorer 8 and above are supported and provide proper display of the GUI.

The GUI provides access to the statistics generated by the individual modules. This access is provided at three distinct privilege levels:

Changes implemented by any of the above users are saved, serving as an audit trail of any changes carried out to the solution.

Administrators _ Read and Write privileges and access to underlying Platform settings.

Users _ Read and Write privileges to Module settings, but access to Platform settings is restricted.

Read Only Users _ Access to statistics and reports but access to Module and Platform settings is restricted.

HAUD’S SERVICE PORTFOLIO

Beyond the Product

As a complement to the HAUD solution, we also offer a Traffic Profiling Service and a Training Programme that is geared towards fraud and revenue management teams.

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TRAFFIC PROFILING SERVICE HAUD Systems’ Traffic Profiling Service provides MNOs with the basis for a business case to consider the acquisition of a solution for generating new revenues from SMS whilst keeping out unwanted sources of traffic.

This service analyses the traffic of an MNO over a period which generally runs for 6 to 8 weeks. Based on the categorisation of this data, HAUD Systems offers suggestions in a detailed recommendations report.

Benefits of Traffic Profiling

Illustrates ways in which to block spam & fraud.

It identifies grey routes and revenue leakages associated with them.

It can predict likely sources of future threats, identifying unwanted A2P traffic sources.

It offers recommendations on how to maximise revenues lost to non-interworking and grey route SMS traffic.

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Prevention Is Better Than Cure

At the end of the service a tailored Recommendations Report displays clear-cut statistics of traffic volumes and recommends on how to eliminate spam and SMS fraud by applying the HAUD solution. The Recommendations Report is presented to the MNO in a detailed format with a drill down of the traffic findings from identifying the traffic volumes, splitting these into main categories and then delving deeper into each category to identify the losses and revenue potential.

HAUD’s Traffic Profiling Service in Action

Operators are typically unaware of their interworking / non-interworking traffic ratio and assume that A2P traffic lies between 10% to 20% of their overall traffic. From 2012 to date, we have carried out several traffic profiles in Europe, Africa and Asia. In profiling exercises that were carried out for some European operators, we found some staggering results. Our Traffic Profiling Service found that in the case of one of its competitors up to 45% of all international traffic terminating on the operator’s network was coming via grey routes. In financial terms, that is equivalent to millions of euros in lost revenue.

In other instances, we found that an African operator was completely bypassing the local interconnect fees owed to our client by sending international traffic over grey routes.

Legitimate

Recoverable

Unwanted

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FRAUD & REVENUE ASSURANCE TRAININGDesigned with Fraud and Revenue Assurance teams in mind, HAUD’s Fraud and Revenue Assurance Training gives attendees a thorough understanding of the Telecoms Fraud Framework, fraud types and techniques and how to recognise internal fraud.

Partnering with ARABECOM, our mission is to introduce MNOs to revenue assurance and fraud control methods that lead to revenue generation after addressing any potentially harmful activities that may occur on a mobile operator’s network.

Preliminary courses include an Introduction to Fraud Management and Bypassing Fraud. The introductory course enables participants to understand how to identify, analyse and investigate fraud cases as well as giving participants the skills to deal with fraudsters. Bypassing Fraud, on the other hand, helps attendees recognise the signs and factors of Bypassing Fraud and how to protect and prevent against this type of fraud.

The training courses can be delivered in either English or Arabic and equips Fraud and Revenue Assurance teams with the right skill sets to identify threats, keep subscribers safe from fraudulent and malicious activity and achieve an all-round knowledge of the latest standards in fraud and revenue assurance frameworks.

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TECHNICAL ARCHITECTURE HAUD’s solutions are provided as high-available carrier-grade network elements to be installed within the operator’s signalling network infrastructure. The installation can be done either on location at the operator or remotely at an agreed datacentre. Each installation will be composed of multiple clustered machines as represented in the high-level logical diagram on page 23.

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Physical Machine | Virtual Machine

HAUD

HAUD

Module 1

Module 2

Module N

Module 1

Module 2

Module N

Database

Database

Graphical User Interface

Graphical User Interface

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The HAUD Solution connects to various network elements such as STPs, SMSCs, MSCs in order to monitor traffic from various sources including local operators, international signalling providers, roaming partners, SMS aggregators and enterprise clients, routing signalling traffic to and from the operator. HAUD can be incorporated into the SS7 network in various ways. The main installation options are:

CONNECTIVITY

Connection options available are:

Installed at MNO Premises _

Loopback Connection _

SCCP Installation _ Installed at carrier premises or mutual HAUD/Carrier POP.

Pass-Through Connection _

Datacentre Installation _ Installed at a datacentre in the same country as the MNO but outside of the MNO’s core network or premises.

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Loopback Connection As an example, the loopback connection model would generally refer to the HAUD solution being connected to an STP or any other capable network element in a way to provide maximum resilience in the least intrusive manner to the operator as illustrated in the diagram below:

Pass-Through Connection Alternatively, in a pass-through connection the HAUD solution would be placed between the SSP and the STP. It behaves in very much the same way as another STP.

SSP SSPSTP

STPSSP SSP

HAUD

HAUD

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Our Recommendation

Our preference for a loop-back connection is based on the fact that we usually set up multiple HAUD instances in order to have full redundancy and ensure high-availability as per the below:

- The HAUD solution inherits the load-sharing model from the nodes to which it is connected. - HAUD Systems currently supports Sigtran, SMPP and TDM.

HAUDN

HAUD1

SSP

SSP

SSP

SSP

STP 1

STP N

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THE BENEFITS OF WORKING WITH HAUD SYSTEMSBy teaming up with HAUD Systems you stand to benefit from:

Revenue Assurance Substantially reduce SMS revenue leakage lost to grey routes.

Spam Filtering

Messages can be blocked based on Global Title, Sender ID, Phrases, IMSI , volumes and if the message is machine generated (A2P traffic).

SMS Traffic Monitoring Our intuitive user interface puts you in direct control of your incoming / outgoing SMS traffic before it reaches subscribers.

SMS Traffic Analytics and Statistics Create and design your own scheduled and threshold reports with ease, adding value and timely monitoring to your revenue assurance and fraud management teams.

The Recovery and Monetisation of Non-Interworking SMS Traffic Identify the originators of non-interworking traffic and turn grey route traffic into a potential new revenue stream.

Fraud Protection

HAUD is on the front line of defence against SMS fraud attacks recognised by GSMA’s IR.70.

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Traffic Profiling

Traffic profiling allows for an in-depth analysis of your inbound and/or outbound traffic. Following the profiling period the results are presented in a detailed report highlighting the following categories: legitimate (wanted traffic), illegitimate (unwanted traffic) and recoverable (traffic that can be legitimised and monetised), giving you a factual business case for investing in HAUD Systems.

Ease Of Use and Support Services

Our highly intuitive web user interface means that only your authorised personnel can access the system. With on-site training and online manuals offered as part of our package, you also benefit from 24/7 support by our specialised support team.

Gaining A Valued Partner

HAUD’s expertise and experience mean that you can count on us to support, advise and work hand-in-hand with you to eliminate spam and fraud from your network.

Strengthened Business Relationships

Feel confident knowing that you will never be the originator nor the recipient of spam and fraudulent SMS traffic as you approach existing or new interworking business partners.

Subscriber Protection and Retention

By eliminating the threat of spam from your network, you provide a better service to your subscribers, reducing subscriber churn and diminishing your customer care department’s work load.

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CONTACT

MALTA OFFICE _ The Quay, Portomaso Marina,Portomaso, St JuliansSTJ4011Malta_

SINGAPORE OFFICE _ 175A, Bencoleen StreetNo 06-09 Burlington SquareSingapore 189650_

SUPPORT _ [email protected] _

Tel: +356 9999 4210

SALES _ [email protected] _

Tel: +356 9994 2342Tel: +65 68 36 69 95

For further information about HAUD Systems, please contact us on [email protected].

Malta: +356 9994 2342 Singapore: +65 68 36 69 95

www.haud.com

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