2017 ASIA WINNERS EDITION

INTERVIEW: La Residence Hue Hotel & Spa IW I www.la-residence-hue.com IEI resa@la-residence-hue.com

Vietnam

Mr. Phan Trong Minh General Manager

"Empower,

inspire and

learning working

environment

are the words

to describe my

leading style"

What is your current biggest challenge

competing on a global scale in a highly

competitive industry?

As an exclusive Art-Deco boutique hotel,

La Residence is considered the premium

property in Vietnam as wel l as in region.

For Hue, as a destination, La Residence, at

the moment, is the only choice for high-end

travelers. Our current biggest chal lenge

is to promote the City, the destination

and give high-end travelers a reason

to v isit Hue. And here it is: Hue - The

Ancient Capital of Vietnam - an emerging

destination - a must visit for those who

What is a "FUN FACT" about your

Boutique hotel?

First, Art Deco: The bones, or the

foundation of this hotel are very, very

strong. At the heart of the hotel is an Art

Deco masterpiece that was built in 1930s

as a guest house for the colonial French

governor of Vietnam. People love this

style. It evokes a certain dreamy nostalgia.

We built two annexes to the mansion, and

the annexes look as if they have been here

as long as the mansion. At the same time

people travel through space on holiday,

from Sydney, let's say, to Hue, they also

love to discover, experience and soak in hope to be able to travel a little bit through

the history, culture, landscapes wonder time. The hotel's principal designer, Brigitte

and Vietnam' most famous gastronomy. Dumont de Chassart, is a Parisian who

built on the art deco bones of this building

Whatisyoursecrettostayingcompetitive/ with art deco decor that helps people to

unique? journey back in time.

Personalized and authentic local Second, location: location, location,

experience, attention to details and location. This is a phrase that real estate

consistency in services. people in the West use a lot to talk about

the three most important things about

real estate. They are all the same thing:

location, location, location. Look at

the pool, look at the grounds, and the

wild riverside garden, and you see that

our setting is like something out of a

storybook. So many guests have said

this to me: This place just feels right.

You cannot buy that. It is something

magical. Our peaceful, relaxing ambiance

is perfectly in tune with the city of Hue.

2017 WINNER

How do you see the association with

Haute Grandeur Global Hotel Awards

may improve your hotel's revenue,

how will you be using the news to your

advantage?

The Awards helps us to reaffirm our

reputation and positioning. Surely, it

will help to raise the awareness to our

potential guests. We take advantage of

the award and promote on all of our PR

Chefs experiment with creative Asian,

Vietnamese and European flavours. At

the heart of every dish are the very best

of Vietnam's fresh and vibrant produce

combined with top quality imported

specialty ingredients.

In a country that doesn't normally

serve meals by courses, one look at the

chef's selection of Hue Appertiser, five

elements of Le Parfum entree, or sweet

eggnest dessert lovingly presented

& Social Media platforms and Marketing under a bamboo bird cage is enough to

And now, the "Fun Fact": many activities. reveal an approach that's on an entirely

different level from the current regard for neighboring hotels, actually all

neighboring hotels, have always claimed What is your short term goal for the hotel Vietnamese cuisine. In the Continental

that their total capital invest is at least in general and do you feel this Award will corner of the menu, where our Chef

three to four times of what La Residence assist to achieve this? showcases his global repertoire, local

owner had spent; and their room rates are

only at three to four times less than what

La Residence is selling!

What is your secret to staying "one step

references abound. In a six-course

La Residence will be under renovation degustation menu, where our chef takes

and refurbishment from May to Oct 2018.

We are preparing for our rebranding to a

higher luxury brand by end of 2018. We

on French cooking

ingredients and

international wines.

with Vietnamese .

accompanying

ahead" as a respected leader in your all are very excited for this announcement

organization? to let you all know about our new brand Tell us about the Haute Grandeur

name.

Empower, inspire and learning working

Awards you've won in 2017 and how this

influence your team morale.

environment are the words to describe Tell us more about your culinary team

my leading style & why the culinary experience at your The team are very proud of the hotel

hotel play such an important role to the achievements. This is the result of

guest experience. teamwork but each individual take a most

important part. Welcome to La Residence

Food is a passion at La Residence. At Le Hotel & Spa and we will show you "La

Parfum fine dining restaurant, talented Residence Simple Touch".