havas media brussels newsletter december 2011

/7 30/12/2011

Edition of December 2011

Newsletter

January-October 2011 Source: CIM MDB (Rate card price)

Split by medium :

Top 20 :

MEDIA SPEND

/7 30/12/2011


Newsletter

Split by economical group :

Kinepolis bought Brightfish

From now on, the cinema sales house belongs to the Kinepolis Group. However, Brightfish will not become the in-house sales house of Kinepolis and so will continue to sell media space for the global market, included UGC and Utopolis theatres.

CINEMA

/7 30/12/2011


Newsletter

What’s the TV ROI ?

VMMTV and GFK presented results of the 2nd wave of their TV ROI survey in the FMCG sector.

Investing more in TV seems to have a positive and significant impact on short term sales : o For an additional investment of 50.000 euros in addition to

their actual monthly TV advertising budget, advertisers reach on average 7,5% additional turnover (based on 300 brands present on TV on studied period : from January 2004 to August 2010). This positive trend seems to increase year on year (from 7% in 2010 to 7.5% in 2011).

o The highest impact is recorded in food and personal hygiene sectors; challenger brands and Heavy TV advertisers.

o On the other hand, if your brand disappears from TV breaks during 1 year, the negative impact reaches -6% on your short term sales.

Others

RTBF channels are focusing on lifting their channels : o By reaching new target groups, for example with the launch of the new TV show « The

Voice » where the TV viewer has the possibility to interact with the program on Twitter (comments showed during the program). On this occasion they show their new jingle ("participative & aspirational").

o Declination of the La Deux logo in many atmospheres and decors in link with the program (sports, series, fiction & lifestyle).

o Regarding the La Trois jingle, it is inspired by the 9th art : cartoon.

TV

/7 30/12/2011


Newsletter

CIM Print - Magazines 3rd Quarter'11 Statement Print

Magazines are in a bad state this in 2011. After some titles disappearing (Goedele, Glam’it, Gentlemen – see on next page, …), the last circulation figures also reflect this negative trend.

Total Circulation

TV Programs 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year

Ciné Télé Revue 336.400 331.718 329.806 325.081 322.388 317.210 312.479 -1% -5%

Dag Allemaal 431.877 428.434 428.519 422.067 422.105 422.370 414.757 -2% -3%

Humo 223.658 221.358 219.951 216.044 211.507 208.011 203.221 -2% -8%

Story 159.116 161.542 164.278 164.318 166.803 166.222 164.997 -1% 0%

Teve-Blad 145.087 142.531 140.247 137.703 136.025 134.616 133.906 -1% -5%

Tv Familie + Blik 129.458 126.408 126.289 121.434 118.947 116.444 112.568 -3% -11%

Tv Gids Primo 101.607 101.798 101.848 100.634 98.466 96.546 94.309 -2% -7%

Moustique 98.335 97.615 97.226 96.032 93.868 91.678 88.176 -4% -9%

Télépocket 45.554 44.752 43.887 42.940 41.981 40.997 40.268 -2% -8%

Télé Star 89.598 88.001 86.203 84.803 83.507 82.550 81.568 -1% -5%

Télépro 134.225 131.961 129.469 127.706 126.661 125.737 125.150 0% -3%

Be TV Magazine 139.380 137.304 135.778 153.351 151.651 151.112 153.234 1% 13%

News/Lifestyle Weeklies 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year

Knack 119.984 118.359 117.482 116.964 116.749 116.213 115.349 -1% -2%

Le Vif L'Express 76.639 75.347 74.334 73.362 72.671 71.648 70.702 -1% -5%

Weekend Knack 119.984 118.359 117.482 116.964 116.749 116.213 115.349 -1% -2%

Weekend Vif 76.639 75.347 74.334 73.362 72.671 71.648 70.702 -1% -5%

Le Soir Magazine 57.947 57.123 55.657 54.508 54.451 55.176 56.239 2% 1%

Paris Match 44.172 44.507 44.902 45.225 45.138 46.727 47.550 2% 6%

Families 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year

De Bond 284.732 284.331 284.082 283.226 279.702 279.210 278.809 0% -2%

Le Ligueur 51.589 51.036 50.367 48.870 47.848 47.238 46.230 -2% -8%

Parents 5.104 5.378 5.228 5.160 5.158 4.900 4.850 -1% -7%

Women 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year

Flair NL 119.699 118.274 118.801 117.714 118.903 117.721 116.280 -1% -2%

Flair FR 43.742 43.691 43.482 43.791 43.001 42.328 41.979 -1% -3%

Libelle 223.601 225.956 228.264 226.673 224.700 224.044 223.040 0% -2%

Femmes D'Aujourd'hui 100.779 100.731 101.019 100.431 99.687 98.218 96.493 -2% -4%

Point De Vue 31.620 31.906 32.100 31.942 31.891 31.987 31.897 0% -1%

Elle Belgïe + Elle Belgique 43.276 41.819 43.175 43.114 42.289 42.289 40.983 -3% -5%

Feeling 77.344 75.852 73.815 72.830 72.517 72.741 71.583 -2% -3%

Gael 38.336 38.767 38.897 37.994 37.829 37.737 36.239 -4% -7%

Goedele 55.301 51.758 49.682 48.751 49.185 48.103 45.644 -5% -8%

Glam'it 20.636 19.521 17.131 15.277 15.555 13.891 13.981 1% -18%

Marie-Claire Belgïe 12.361 12.730 12.747 12.920 12.818 12.622 12.169 -4% -5%

Marie-Claire Belgique 20.417 19.651 19.393 19.497 20.081 20.161 20.330 1% 5%

Psychologies 13.408 13.067 12.753 13.332 14.395 15.395 16.808 9% 32%

Evita (Vitaya) 65.060 61.934 57.731 55.386 57.498 58.532 59.099 1% 2%

Goed Gevoel 77.694 84.847 85.758 84.673 84.987 84.977 83.600 -2% -3%Top Santé 45.583 45.760 46.324 47.394 43.638 46.308 45.833 -1% -1%

Genieten 14.444 13.389 13.235 12.250 11.950 11.637 10.922 -6% -17%

L'Evénement 7.317 6.559 6.613 6.459 6.550 6.764 6.551 -3% -1%

Vrouw & Wereld 92.581 92.565 91.751 89.787 87.376 84.099 83.658 -1% -9%

Men 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year

Ché 23.132 22.707 22.367 24.457 24.472 25.342 25.168 -1% 13%

Menzo 4.856 4.593 4.438 4.226 3.620 3.668 3.798 4% -14%

P - Magazine 56.433 55.746 55.185 54.924 53.827 52.743 51.205 -3% -7%

Sport Magazine N+F 55.607 55.096 54.188 53.632 53.325 52.896 52.322 -1% -3%

Moniteur Automobile 23.325 23.571 23.148 22.697 22.453 22.403 22.031 -2% -5%

Autogids 18.923 19.091 18.793 18.476 18.321 18.329 18.015 -2% -4%

Autowereld 13.231 13.293 13.234 12.789 12.535 13.267 12.726 -4% -4%

Home 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year

Déco Idées + Actief Wonen 30.335 31.474 31.255 30.588 31.217 30.964 31.698 2% 1%

Feeling Wonen 21.260 20.573 19.172 19.083 17.685 19.752 20.660 5% 8%

Gael Maison 17.931 17.368 16.923 16.227 15.805 17.120 16.798 -2% -1%

Art et Décoration 9.589 9.867 9.958 10.106 10.120 9.667 9.538 -1% -4%

Elle Décoration 3.382 3.319 3.364 3.485 3.696 3.834 3.895 2% 16%

Nest fr + nl 143.637 137.138 137.987 139.128 137.400 136.798 136.287 0% -1%

Tourism 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year

Grande fr + nl 19.306 17.812 17.051 16.500 15.812 14.642 13.828 -6% -19%

Voyages Voyages 2.691 2.741 2.839 2.791 2.830 3.005 2.905 -3% 2%

Touring Explorer N 201.466 200.931 200.349 198.744 197.646 195.742 194.369 -1% -3%

Touring Explorer F 228.612 228.352 227.920 226.202 224.809 222.402 220.572 -1% -3%

Uit Magazine 288.844 291.615 293.178 296.308 299.706 302.495 302.023 0% 3%

Business 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year

Trends + Trends-Tendances 39.288 38.710 38.670 39.169 39.624 40.127 40.009 0% 3%

Cooking 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year

Ambiance N+F 31.097 30.820 30.669 30.252 30.073 29.959 29.411 -2% -4%

Young 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year

Joepie 57.382 56.287 57.129 57.928 57.984 59.236 60.419 2% 6%

50+ 2009 Q2-2010 Q1 2009 Q3-2010 Q2 2009 Q4-2010 Q3 2010 Q1-2010 Q4 2010 Q2-2011 Q1 2010 Q3-2011 Q2 2010 Q4-2011 Q3 Evol Q. Evol 1 year

Plus Magazine N+F 122.105 121.923 120.699 119.233 117.091 114.807 114.708 0% -5%

- Red figures for TV weeklies on a quarterly evolution, but not really dramatic (generally less

than 3% regression). - Worse results on a yearly base where almost all circulations are in decrease, especially for

TV Familie (-11%), Moustique (-9%), Télé Pocket and TV Gids (-8% and -7%). Only Be TV circulation shows an increase of +13%, as Story is stable.

Total Circulation


Ciné Télé Revue 336.400 331.718 329.806 325.081 322.388 317.210 312.479 -1% -5%

Dag Allemaal 431.877 428.434 428.519 422.067 422.105 422.370 414.757 -2% -3%

Humo 223.658 221.358 219.951 216.044 211.507 208.011 203.221 -2% -8%

Story 159.116 161.542 164.278 164.318 166.803 166.222 164.997 -1% 0%

Teve-Blad 145.087 142.531 140.247 137.703 136.025 134.616 133.906 -1% -5%

Tv Familie + Blik 129.458 126.408 126.289 121.434 118.947 116.444 112.568 -3% -11%

Tv Gids Primo 101.607 101.798 101.848 100.634 98.466 96.546 94.309 -2% -7%

Moustique 98.335 97.615 97.226 96.032 93.868 91.678 88.176 -4% -9%

Télépocket 45.554 44.752 43.887 42.940 41.981 40.997 40.268 -2% -8%

Télé Star 89.598 88.001 86.203 84.803 83.507 82.550 81.568 -1% -5%

Télépro 134.225 131.961 129.469 127.706 126.661 125.737 125.150 0% -3%

Be TV Magazine 139.380 137.304 135.778 153.351 151.651 151.112 153.234 1% 13%


Knack 119.984 118.359 117.482 116.964 116.749 116.213 115.349 -1% -2%

Le Vif L'Express 76.639 75.347 74.334 73.362 72.671 71.648 70.702 -1% -5%

Weekend Knack 119.984 118.359 117.482 116.964 116.749 116.213 115.349 -1% -2%

Weekend Vif 76.639 75.347 74.334 73.362 72.671 71.648 70.702 -1% -5%

Le Soir Magazine 57.947 57.123 55.657 54.508 54.451 55.176 56.239 2% 1%

Paris Match 44.172 44.507 44.902 45.225 45.138 46.727 47.550 2% 6%


De Bond 284.732 284.331 284.082 283.226 279.702 279.210 278.809 0% -2%

Le Ligueur 51.589 51.036 50.367 48.870 47.848 47.238 46.230 -2% -8%

Parents 5.104 5.378 5.228 5.160 5.158 4.900 4.850 -1% -7%


Flair NL 119.699 118.274 118.801 117.714 118.903 117.721 116.280 -1% -2%

Flair FR 43.742 43.691 43.482 43.791 43.001 42.328 41.979 -1% -3%

Libelle 223.601 225.956 228.264 226.673 224.700 224.044 223.040 0% -2%


Point De Vue 31.620 31.906 32.100 31.942 31.891 31.987 31.897 0% -1%


Feeling 77.344 75.852 73.815 72.830 72.517 72.741 71.583 -2% -3%

Gael 38.336 38.767 38.897 37.994 37.829 37.737 36.239 -4% -7%

Goedele 55.301 51.758 49.682 48.751 49.185 48.103 45.644 -5% -8%

Glam'it 20.636 19.521 17.131 15.277 15.555 13.891 13.981 1% -18%



Psychologies 13.408 13.067 12.753 13.332 14.395 15.395 16.808 9% 32%

Evita (Vitaya) 65.060 61.934 57.731 55.386 57.498 58.532 59.099 1% 2%


Genieten 14.444 13.389 13.235 12.250 11.950 11.637 10.922 -6% -17%

L'Evénement 7.317 6.559 6.613 6.459 6.550 6.764 6.551 -3% -1%

Vrouw & Wereld 92.581 92.565 91.751 89.787 87.376 84.099 83.658 -1% -9%


Ché 23.132 22.707 22.367 24.457 24.472 25.342 25.168 -1% 13%

Menzo 4.856 4.593 4.438 4.226 3.620 3.668 3.798 4% -14%

P - Magazine 56.433 55.746 55.185 54.924 53.827 52.743 51.205 -3% -7%



Autogids 18.923 19.091 18.793 18.476 18.321 18.329 18.015 -2% -4%

Autowereld 13.231 13.293 13.234 12.789 12.535 13.267 12.726 -4% -4%



Feeling Wonen 21.260 20.573 19.172 19.083 17.685 19.752 20.660 5% 8%

Gael Maison 17.931 17.368 16.923 16.227 15.805 17.120 16.798 -2% -1%


Elle Décoration 3.382 3.319 3.364 3.485 3.696 3.834 3.895 2% 16%

Nest fr + nl 143.637 137.138 137.987 139.128 137.400 136.798 136.287 0% -1%


Grande fr + nl 19.306 17.812 17.051 16.500 15.812 14.642 13.828 -6% -19%

Voyages Voyages 2.691 2.741 2.839 2.791 2.830 3.005 2.905 -3% 2%



Uit Magazine 288.844 291.615 293.178 296.308 299.706 302.495 302.023 0% 3%




Ambiance N+F 31.097 30.820 30.669 30.252 30.073 29.959 29.411 -2% -4%


Joepie 57.382 56.287 57.129 57.928 57.984 59.236 60.419 2% 6%


Plus Magazine N+F 122.105 121.923 120.699 119.233 117.091 114.807 114.708 0% -5%

- The women sector shows a negative trend in general, on both bases. The only positive

exception is Psychologies with +9% on a quarterly point of view and +32% on a yearly base - Negative evolutions on both bases for Families, most of all for Le Ligueur and Parents

on the yearly comparison (-8% and -7%).

Total Circulation


Ciné Télé Revue 336.400 331.718 329.806 325.081 322.388 317.210 312.479 -1% -5%

Dag Allemaal 431.877 428.434 428.519 422.067 422.105 422.370 414.757 -2% -3%

Humo 223.658 221.358 219.951 216.044 211.507 208.011 203.221 -2% -8%

Story 159.116 161.542 164.278 164.318 166.803 166.222 164.997 -1% 0%

Teve-Blad 145.087 142.531 140.247 137.703 136.025 134.616 133.906 -1% -5%

Tv Familie + Blik 129.458 126.408 126.289 121.434 118.947 116.444 112.568 -3% -11%

Tv Gids Primo 101.607 101.798 101.848 100.634 98.466 96.546 94.309 -2% -7%

Moustique 98.335 97.615 97.226 96.032 93.868 91.678 88.176 -4% -9%

Télépocket 45.554 44.752 43.887 42.940 41.981 40.997 40.268 -2% -8%

Télé Star 89.598 88.001 86.203 84.803 83.507 82.550 81.568 -1% -5%

Télépro 134.225 131.961 129.469 127.706 126.661 125.737 125.150 0% -3%

Be TV Magazine 139.380 137.304 135.778 153.351 151.651 151.112 153.234 1% 13%


Knack 119.984 118.359 117.482 116.964 116.749 116.213 115.349 -1% -2%

Le Vif L'Express 76.639 75.347 74.334 73.362 72.671 71.648 70.702 -1% -5%

Weekend Knack 119.984 118.359 117.482 116.964 116.749 116.213 115.349 -1% -2%

Weekend Vif 76.639 75.347 74.334 73.362 72.671 71.648 70.702 -1% -5%

Le Soir Magazine 57.947 57.123 55.657 54.508 54.451 55.176 56.239 2% 1%

Paris Match 44.172 44.507 44.902 45.225 45.138 46.727 47.550 2% 6%


De Bond 284.732 284.331 284.082 283.226 279.702 279.210 278.809 0% -2%

Le Ligueur 51.589 51.036 50.367 48.870 47.848 47.238 46.230 -2% -8%

Parents 5.104 5.378 5.228 5.160 5.158 4.900 4.850 -1% -7%


Flair NL 119.699 118.274 118.801 117.714 118.903 117.721 116.280 -1% -2%

Flair FR 43.742 43.691 43.482 43.791 43.001 42.328 41.979 -1% -3%

Libelle 223.601 225.956 228.264 226.673 224.700 224.044 223.040 0% -2%


Point De Vue 31.620 31.906 32.100 31.942 31.891 31.987 31.897 0% -1%


Feeling 77.344 75.852 73.815 72.830 72.517 72.741 71.583 -2% -3%

Gael 38.336 38.767 38.897 37.994 37.829 37.737 36.239 -4% -7%

Goedele 55.301 51.758 49.682 48.751 49.185 48.103 45.644 -5% -8%

Glam'it 20.636 19.521 17.131 15.277 15.555 13.891 13.981 1% -18%



Psychologies 13.408 13.067 12.753 13.332 14.395 15.395 16.808 9% 32%

Evita (Vitaya) 65.060 61.934 57.731 55.386 57.498 58.532 59.099 1% 2%


Genieten 14.444 13.389 13.235 12.250 11.950 11.637 10.922 -6% -17%

L'Evénement 7.317 6.559 6.613 6.459 6.550 6.764 6.551 -3% -1%

Vrouw & Wereld 92.581 92.565 91.751 89.787 87.376 84.099 83.658 -1% -9%


Ché 23.132 22.707 22.367 24.457 24.472 25.342 25.168 -1% 13%

Menzo 4.856 4.593 4.438 4.226 3.620 3.668 3.798 4% -14%

P - Magazine 56.433 55.746 55.185 54.924 53.827 52.743 51.205 -3% -7%



Autogids 18.923 19.091 18.793 18.476 18.321 18.329 18.015 -2% -4%

Autowereld 13.231 13.293 13.234 12.789 12.535 13.267 12.726 -4% -4%



Feeling Wonen 21.260 20.573 19.172 19.083 17.685 19.752 20.660 5% 8%

Gael Maison 17.931 17.368 16.923 16.227 15.805 17.120 16.798 -2% -1%


Elle Décoration 3.382 3.319 3.364 3.485 3.696 3.834 3.895 2% 16%

Nest fr + nl 143.637 137.138 137.987 139.128 137.400 136.798 136.287 0% -1%


Grande fr + nl 19.306 17.812 17.051 16.500 15.812 14.642 13.828 -6% -19%

Voyages Voyages 2.691 2.741 2.839 2.791 2.830 3.005 2.905 -3% 2%



Uit Magazine 288.844 291.615 293.178 296.308 299.706 302.495 302.023 0% 3%




Ambiance N+F 31.097 30.820 30.669 30.252 30.073 29.959 29.411 -2% -4%


Joepie 57.382 56.287 57.129 57.928 57.984 59.236 60.419 2% 6%


Plus Magazine N+F 122.105 121.923 120.699 119.233 117.091 114.807 114.708 0% -5%

PRINT

/7 30/12/2011


Newsletter

Total Circulation


Ciné Télé Revue 336.400 331.718 329.806 325.081 322.388 317.210 312.479 -1% -5%

Dag Allemaal 431.877 428.434 428.519 422.067 422.105 422.370 414.757 -2% -3%

Humo 223.658 221.358 219.951 216.044 211.507 208.011 203.221 -2% -8%

Story 159.116 161.542 164.278 164.318 166.803 166.222 164.997 -1% 0%

Teve-Blad 145.087 142.531 140.247 137.703 136.025 134.616 133.906 -1% -5%

Tv Familie + Blik 129.458 126.408 126.289 121.434 118.947 116.444 112.568 -3% -11%

Tv Gids Primo 101.607 101.798 101.848 100.634 98.466 96.546 94.309 -2% -7%

Moustique 98.335 97.615 97.226 96.032 93.868 91.678 88.176 -4% -9%

Télépocket 45.554 44.752 43.887 42.940 41.981 40.997 40.268 -2% -8%

Télé Star 89.598 88.001 86.203 84.803 83.507 82.550 81.568 -1% -5%

Télépro 134.225 131.961 129.469 127.706 126.661 125.737 125.150 0% -3%

Be TV Magazine 139.380 137.304 135.778 153.351 151.651 151.112 153.234 1% 13%


Knack 119.984 118.359 117.482 116.964 116.749 116.213 115.349 -1% -2%

Le Vif L'Express 76.639 75.347 74.334 73.362 72.671 71.648 70.702 -1% -5%

Weekend Knack 119.984 118.359 117.482 116.964 116.749 116.213 115.349 -1% -2%

Weekend Vif 76.639 75.347 74.334 73.362 72.671 71.648 70.702 -1% -5%

Le Soir Magazine 57.947 57.123 55.657 54.508 54.451 55.176 56.239 2% 1%

Paris Match 44.172 44.507 44.902 45.225 45.138 46.727 47.550 2% 6%


De Bond 284.732 284.331 284.082 283.226 279.702 279.210 278.809 0% -2%

Le Ligueur 51.589 51.036 50.367 48.870 47.848 47.238 46.230 -2% -8%

Parents 5.104 5.378 5.228 5.160 5.158 4.900 4.850 -1% -7%


Flair NL 119.699 118.274 118.801 117.714 118.903 117.721 116.280 -1% -2%

Flair FR 43.742 43.691 43.482 43.791 43.001 42.328 41.979 -1% -3%

Libelle 223.601 225.956 228.264 226.673 224.700 224.044 223.040 0% -2%


Point De Vue 31.620 31.906 32.100 31.942 31.891 31.987 31.897 0% -1%


Feeling 77.344 75.852 73.815 72.830 72.517 72.741 71.583 -2% -3%

Gael 38.336 38.767 38.897 37.994 37.829 37.737 36.239 -4% -7%

Goedele 55.301 51.758 49.682 48.751 49.185 48.103 45.644 -5% -8%

Glam'it 20.636 19.521 17.131 15.277 15.555 13.891 13.981 1% -18%



Psychologies 13.408 13.067 12.753 13.332 14.395 15.395 16.808 9% 32%

Evita (Vitaya) 65.060 61.934 57.731 55.386 57.498 58.532 59.099 1% 2%


Genieten 14.444 13.389 13.235 12.250 11.950 11.637 10.922 -6% -17%

L'Evénement 7.317 6.559 6.613 6.459 6.550 6.764 6.551 -3% -1%

Vrouw & Wereld 92.581 92.565 91.751 89.787 87.376 84.099 83.658 -1% -9%


Ché 23.132 22.707 22.367 24.457 24.472 25.342 25.168 -1% 13%

Menzo 4.856 4.593 4.438 4.226 3.620 3.668 3.798 4% -14%

P - Magazine 56.433 55.746 55.185 54.924 53.827 52.743 51.205 -3% -7%



Autogids 18.923 19.091 18.793 18.476 18.321 18.329 18.015 -2% -4%

Autowereld 13.231 13.293 13.234 12.789 12.535 13.267 12.726 -4% -4%



Feeling Wonen 21.260 20.573 19.172 19.083 17.685 19.752 20.660 5% 8%

Gael Maison 17.931 17.368 16.923 16.227 15.805 17.120 16.798 -2% -1%


Elle Décoration 3.382 3.319 3.364 3.485 3.696 3.834 3.895 2% 16%

Nest fr + nl 143.637 137.138 137.987 139.128 137.400 136.798 136.287 0% -1%


Grande fr + nl 19.306 17.812 17.051 16.500 15.812 14.642 13.828 -6% -19%

Voyages Voyages 2.691 2.741 2.839 2.791 2.830 3.005 2.905 -3% 2%



Uit Magazine 288.844 291.615 293.178 296.308 299.706 302.495 302.023 0% 3%




Ambiance N+F 31.097 30.820 30.669 30.252 30.073 29.959 29.411 -2% -4%


Joepie 57.382 56.287 57.129 57.928 57.984 59.236 60.419 2% 6%


Plus Magazine N+F 122.105 121.923 120.699 119.233 117.091 114.807 114.708 0% -5%

- Global stability on a quarterly base for News/Lifestyle weeklies (less than 2% change). - All tiles in regression on a yearly comparison, exception for Paris Match (+6%) and Le Soir

Magazine (stable :+1%).

Total Circulation


Ciné Télé Revue 336.400 331.718 329.806 325.081 322.388 317.210 312.479 -1% -5%

Dag Allemaal 431.877 428.434 428.519 422.067 422.105 422.370 414.757 -2% -3%

Humo 223.658 221.358 219.951 216.044 211.507 208.011 203.221 -2% -8%

Story 159.116 161.542 164.278 164.318 166.803 166.222 164.997 -1% 0%

Teve-Blad 145.087 142.531 140.247 137.703 136.025 134.616 133.906 -1% -5%

Tv Familie + Blik 129.458 126.408 126.289 121.434 118.947 116.444 112.568 -3% -11%

Tv Gids Primo 101.607 101.798 101.848 100.634 98.466 96.546 94.309 -2% -7%

Moustique 98.335 97.615 97.226 96.032 93.868 91.678 88.176 -4% -9%

Télépocket 45.554 44.752 43.887 42.940 41.981 40.997 40.268 -2% -8%

Télé Star 89.598 88.001 86.203 84.803 83.507 82.550 81.568 -1% -5%

Télépro 134.225 131.961 129.469 127.706 126.661 125.737 125.150 0% -3%

Be TV Magazine 139.380 137.304 135.778 153.351 151.651 151.112 153.234 1% 13%


Knack 119.984 118.359 117.482 116.964 116.749 116.213 115.349 -1% -2%

Le Vif L'Express 76.639 75.347 74.334 73.362 72.671 71.648 70.702 -1% -5%

Weekend Knack 119.984 118.359 117.482 116.964 116.749 116.213 115.349 -1% -2%

Weekend Vif 76.639 75.347 74.334 73.362 72.671 71.648 70.702 -1% -5%

Le Soir Magazine 57.947 57.123 55.657 54.508 54.451 55.176 56.239 2% 1%

Paris Match 44.172 44.507 44.902 45.225 45.138 46.727 47.550 2% 6%


De Bond 284.732 284.331 284.082 283.226 279.702 279.210 278.809 0% -2%

Le Ligueur 51.589 51.036 50.367 48.870 47.848 47.238 46.230 -2% -8%

Parents 5.104 5.378 5.228 5.160 5.158 4.900 4.850 -1% -7%


Flair NL 119.699 118.274 118.801 117.714 118.903 117.721 116.280 -1% -2%

Flair FR 43.742 43.691 43.482 43.791 43.001 42.328 41.979 -1% -3%

Libelle 223.601 225.956 228.264 226.673 224.700 224.044 223.040 0% -2%


Point De Vue 31.620 31.906 32.100 31.942 31.891 31.987 31.897 0% -1%


Feeling 77.344 75.852 73.815 72.830 72.517 72.741 71.583 -2% -3%

Gael 38.336 38.767 38.897 37.994 37.829 37.737 36.239 -4% -7%

Goedele 55.301 51.758 49.682 48.751 49.185 48.103 45.644 -5% -8%

Glam'it 20.636 19.521 17.131 15.277 15.555 13.891 13.981 1% -18%



Psychologies 13.408 13.067 12.753 13.332 14.395 15.395 16.808 9% 32%

Evita (Vitaya) 65.060 61.934 57.731 55.386 57.498 58.532 59.099 1% 2%


Genieten 14.444 13.389 13.235 12.250 11.950 11.637 10.922 -6% -17%

L'Evénement 7.317 6.559 6.613 6.459 6.550 6.764 6.551 -3% -1%

Vrouw & Wereld 92.581 92.565 91.751 89.787 87.376 84.099 83.658 -1% -9%


Ché 23.132 22.707 22.367 24.457 24.472 25.342 25.168 -1% 13%

Menzo 4.856 4.593 4.438 4.226 3.620 3.668 3.798 4% -14%

P - Magazine 56.433 55.746 55.185 54.924 53.827 52.743 51.205 -3% -7%



Autogids 18.923 19.091 18.793 18.476 18.321 18.329 18.015 -2% -4%

Autowereld 13.231 13.293 13.234 12.789 12.535 13.267 12.726 -4% -4%



Feeling Wonen 21.260 20.573 19.172 19.083 17.685 19.752 20.660 5% 8%

Gael Maison 17.931 17.368 16.923 16.227 15.805 17.120 16.798 -2% -1%


Elle Décoration 3.382 3.319 3.364 3.485 3.696 3.834 3.895 2% 16%

Nest fr + nl 143.637 137.138 137.987 139.128 137.400 136.798 136.287 0% -1%


Grande fr + nl 19.306 17.812 17.051 16.500 15.812 14.642 13.828 -6% -19%

Voyages Voyages 2.691 2.741 2.839 2.791 2.830 3.005 2.905 -3% 2%



Uit Magazine 288.844 291.615 293.178 296.308 299.706 302.495 302.023 0% 3%




Ambiance N+F 31.097 30.820 30.669 30.252 30.073 29.959 29.411 -2% -4%


Joepie 57.382 56.287 57.129 57.928 57.984 59.236 60.419 2% 6%


Plus Magazine N+F 122.105 121.923 120.699 119.233 117.091 114.807 114.708 0% -5%

- Same remarks as for the Women magazines for the Males ones. Only Ché shows an opposite

trend on a yearly base with +13% (stable quarterly), contrary to Menzo (-14%) and P-Magazine (-7%).

Total Circulation


Ciné Télé Revue 336.400 331.718 329.806 325.081 322.388 317.210 312.479 -1% -5%

Dag Allemaal 431.877 428.434 428.519 422.067 422.105 422.370 414.757 -2% -3%

Humo 223.658 221.358 219.951 216.044 211.507 208.011 203.221 -2% -8%

Story 159.116 161.542 164.278 164.318 166.803 166.222 164.997 -1% 0%

Teve-Blad 145.087 142.531 140.247 137.703 136.025 134.616 133.906 -1% -5%

Tv Familie + Blik 129.458 126.408 126.289 121.434 118.947 116.444 112.568 -3% -11%

Tv Gids Primo 101.607 101.798 101.848 100.634 98.466 96.546 94.309 -2% -7%

Moustique 98.335 97.615 97.226 96.032 93.868 91.678 88.176 -4% -9%

Télépocket 45.554 44.752 43.887 42.940 41.981 40.997 40.268 -2% -8%

Télé Star 89.598 88.001 86.203 84.803 83.507 82.550 81.568 -1% -5%

Télépro 134.225 131.961 129.469 127.706 126.661 125.737 125.150 0% -3%

Be TV Magazine 139.380 137.304 135.778 153.351 151.651 151.112 153.234 1% 13%


Knack 119.984 118.359 117.482 116.964 116.749 116.213 115.349 -1% -2%

Le Vif L'Express 76.639 75.347 74.334 73.362 72.671 71.648 70.702 -1% -5%

Weekend Knack 119.984 118.359 117.482 116.964 116.749 116.213 115.349 -1% -2%

Weekend Vif 76.639 75.347 74.334 73.362 72.671 71.648 70.702 -1% -5%

Le Soir Magazine 57.947 57.123 55.657 54.508 54.451 55.176 56.239 2% 1%

Paris Match 44.172 44.507 44.902 45.225 45.138 46.727 47.550 2% 6%


De Bond 284.732 284.331 284.082 283.226 279.702 279.210 278.809 0% -2%

Le Ligueur 51.589 51.036 50.367 48.870 47.848 47.238 46.230 -2% -8%

Parents 5.104 5.378 5.228 5.160 5.158 4.900 4.850 -1% -7%


Flair NL 119.699 118.274 118.801 117.714 118.903 117.721 116.280 -1% -2%

Flair FR 43.742 43.691 43.482 43.791 43.001 42.328 41.979 -1% -3%

Libelle 223.601 225.956 228.264 226.673 224.700 224.044 223.040 0% -2%


Point De Vue 31.620 31.906 32.100 31.942 31.891 31.987 31.897 0% -1%


Feeling 77.344 75.852 73.815 72.830 72.517 72.741 71.583 -2% -3%

Gael 38.336 38.767 38.897 37.994 37.829 37.737 36.239 -4% -7%

Goedele 55.301 51.758 49.682 48.751 49.185 48.103 45.644 -5% -8%

Glam'it 20.636 19.521 17.131 15.277 15.555 13.891 13.981 1% -18%



Psychologies 13.408 13.067 12.753 13.332 14.395 15.395 16.808 9% 32%

Evita (Vitaya) 65.060 61.934 57.731 55.386 57.498 58.532 59.099 1% 2%


Genieten 14.444 13.389 13.235 12.250 11.950 11.637 10.922 -6% -17%

L'Evénement 7.317 6.559 6.613 6.459 6.550 6.764 6.551 -3% -1%

Vrouw & Wereld 92.581 92.565 91.751 89.787 87.376 84.099 83.658 -1% -9%


Ché 23.132 22.707 22.367 24.457 24.472 25.342 25.168 -1% 13%

Menzo 4.856 4.593 4.438 4.226 3.620 3.668 3.798 4% -14%

P - Magazine 56.433 55.746 55.185 54.924 53.827 52.743 51.205 -3% -7%



Autogids 18.923 19.091 18.793 18.476 18.321 18.329 18.015 -2% -4%

Autowereld 13.231 13.293 13.234 12.789 12.535 13.267 12.726 -4% -4%



Feeling Wonen 21.260 20.573 19.172 19.083 17.685 19.752 20.660 5% 8%

Gael Maison 17.931 17.368 16.923 16.227 15.805 17.120 16.798 -2% -1%


Elle Décoration 3.382 3.319 3.364 3.485 3.696 3.834 3.895 2% 16%

Nest fr + nl 143.637 137.138 137.987 139.128 137.400 136.798 136.287 0% -1%


Grande fr + nl 19.306 17.812 17.051 16.500 15.812 14.642 13.828 -6% -19%

Voyages Voyages 2.691 2.741 2.839 2.791 2.830 3.005 2.905 -3% 2%



Uit Magazine 288.844 291.615 293.178 296.308 299.706 302.495 302.023 0% 3%




Ambiance N+F 31.097 30.820 30.669 30.252 30.073 29.959 29.411 -2% -4%


Joepie 57.382 56.287 57.129 57.928 57.984 59.236 60.419 2% 6%


Plus Magazine N+F 122.105 121.923 120.699 119.233 117.091 114.807 114.708 0% -5% - Global decline on a quarterly base for all "Interests" magazines, mostly for Grande (-6%

quarterly, -19% yearly). However, positive observation for Feeling Wonen (+5% quarterly and +8% yearly) and Elle Déco (+2% quarterly, +16% yearly).

Bye Bye & Launches

In the October edition of our newsletter we already announced that Roularta will launch a new quarterly Flemish “hybrid” lifestyle magazine : “The Good Life” on 13/03/2012 (note that the French edition is already available). This launch is actually at the expense the other lifestyle magazine of the group “Gentlemen” which disappears of the print market in 2012.

Gentleman was also sold packaged with Trends-Trends/Tendances. It will be replaced by the launch of a new lifestyle supplement : “Trends Style” (6 editions a year in supplement of the weekly news/business title).

/7 30/12/2011


Newsletter

Clear Channel launches the “Brussels Superside Network”

The “Brussels Superside Network” is a new 10m² format available on

70 trams and busses in Brussels during 14 or 28 days.

New advertising possibilities on YouTube

From January 2012, YouTube (Google) develops new adverting solutions for Belgian advertisers :

o Homepage Take Over : 1 day exclusivity with a branding of the homepage of YouTube visible for the Belgian surfers.

o Trueview-in Search ads : as on Google, the advertisers will be able to insert relevant advertising videos next to search results. Advertisers will only pay if the Belgian surfer watched the video.

OOH

ONLINE

/7 30/12/2011


Newsletter

Zeitgeist 2011

According to the Google yearly report, the highest progressions in terms of research on the search engine in Belgium are :

In General: In the “What’s?” category: In the “TV” category:

Havas Media Belgium is expanding further. Therefore 4 more members joined the Havas Media family : Emilie Van den Brande (Client Service Director), Trien Quartier (Print), Marnick Ryckaert (Audiovisual) & Quentin Lousberg (Finance).

HAVAS MEDIA NEWS

Havas Media Belgium Rue Maurice Charlentstraat 53 - 1160 Auderghem

Phone: Fax:

+32 (0)2 349 15 60 +32 (0)2 349 15 70

E-mail:

[email protected]

Website:

www.havasmedia.com

mailto:[email protected]