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Havas Seminar. Cannes, June 23, 2005. The Gunn Report. 2004. The Gunn Report. Combines the Winners Lists for the top 52 Award Shows on the planet (32 TV, 20 Print) Establishes the Annual Worldwide League Tables for. Gunn Report Highlights 2004. - PowerPoint PPT PresentationTRANSCRIPT
Havas Seminar
Cannes, June 23, 2005
The Gunn Report
2004
The Gunn Report Combines the Winners Lists for the top 52
Award Shows on the planet (32 TV, 20 Print)
Establishes the Annual Worldwide League Tables for
TV/Cinema (50) Production Cos (25)
Print (50) Directors (25)
Countries (25) Agencies (50)
Advertisers (25) Agency Networks (20)
“Through our sponsorship of The Gunn Report, P&G is sharing our belief in the power of creative and applauds our peers in the advertising industry who have gained the recognition of the industry’s most respected juries in advertising festivals around the world.”
Jim Stengel,Global Marketing Officer,
Procter & Gamble
“In these rapidly changing times, creative that connects with the consumer is what will set advertisers apart. Through Donald’s passion and commitment for creative advertising, The Gunn Report has become the globally respected authority on ‘creative’ success.”
Jim Stengel
Gunn Report Highlights 2004
• UK scoops top-of-league both in Commercials and in Print tables
• In Countries, balance of power shift from Latin Bloc to Mainstream Europe
• Advertisers winner notches up 5th top place in 6 years
Gunn Report Highlights 2004 cont.
• In Prod Cos table, second time winner with highest points ever
• Winner from Asia in Directors table
• Winner from Latin America in Agencies table
• Incredible, cliffhanger finish Agency Networks – each of top 3 more points v. any previous winner
CommercialsSome we’ll remember from 2004
The Most Awarded Commercials in The World in 2004
1. Honda Accord “Cog” GB
2. Sony Playstation 2 “Mountain” GB
3. Soken DVD Player – campaign
Thailand
4= Unif Green Tea “Worms”
Thailand
Honda Civic “Everyday”/”Sense” GB
6. Evian “Waterboy”
France
The Most Awarded Commercials in The World in 2004
1. Honda Accord “Cog” GB
2. Sony Playstation 2 “Mountain” GB
4= Unif Green Tea “Worms”
Thailand
Honda Civic “Everyday”/”Sense” GB 6. Evian “Waterboy”
France
3. Soken DVD Player – campaign
Thailand
Countries
The Most Awarded Countries 2004
TV Print TOTAL
7. Thailand (7) 60 13 73
8. Singapore (10) 10 61 71
9. Spain (6) 38 24 62
10. Canada (8) 39 17 56
The Most Awarded Countries 2004
TV Print TOTAL
3. France (3) 48 46 94
4. Germany (9) 33 50 83
5= Argentina (4) 50 31 81
Brazil (5) 46 35 81
1. USA (1) 158 76 234
2. Great Britain (2) 117 71 188
Latin Bloc v. Mainstream Europe v. Leaders of Asia
Ave Winner Points
1999-2003
Ave Winner Points
2004
Latin Bloc 82.4 74.9 (-9.1%)
Mainstream Europe 59.2 88.5 (+49.5%)
Leaders of Asia 46.3 66.3 (+43.2%)
Advertisers
The Most Awarded Advertisers 2004
TV Print Total
6. Budweiser (6=) 26 - 26
7= Axe (+ Lynx) (6=) 13 5 18
Soken DVD Player (-) 18 - 18
9. Mini (4) 3 14 17
10. BMW (13=) 7 8 15
The Most Awarded Advertisers 2004
TV Print Total
2. Sony (3) 32 19 51
3. Honda (-) 35 1 36
4. Adidas (-) 18 15 33
5. Nike (2) 18 13 31
1. Volkswagen (1) 22 35 57
The Most Awarded Advertisers 1999-2004
Audi (6) Axe (& Lynx) (4) MTV (3)
Budweiser (6) BMW (4) The Economist (3)
Nike (6) Guinness (4) FedEx (2)
Sony (6) Heineken (4) Land Rover (2)
Volkswagen (6) Ikea (4) Mattel (2)
Adidas (5) Toyota (4) Miller (2)
Fox (5) Coca-Cola (3) Mini (2)
McDonalds (5) Levi’s (3) Virgin (2)
Pepsi (5) Mercedes-Benz (3)
Production Companies
The Most Awarded Production Companies 2004
Pts
6. Hungry Man (New York, London, Los Angeles) (19=) 21
7. Biscuit Filmworks (Los Angeles) (19=) 14
8= Avion Films (Toronto) (15) 13
Czar (Brussels, Amsterdam) (16) 13
Stink (London) (-) 13
The Most Awarded Production Companies 2004
Pts
2. Gorgeous Enterprises (London) (5=) 38
3. @radical.media (London, LA, New York, Paris, Sydney) (2)
36
4. Matching Studio (Bangkok) (13=) 33
5. Phenomena (Bangkok) (3) 22
1. Partizan (London, Los Angeles, Paris) (5=) 60
Directors
The Most Awarded Directors 2004
Pts
2. Thanonchai Sornsrivichai (Thailand) (1=) 22
3= Antoine Bardou-Jacquet (France) (-) 21
Frank Budgen (Great Britain) (4) 21
Traktor (Sweden) (16=) 21
6. Martin Granger (Canada) (9=) 12
1. Suthon Petchsuwan (Thailand) (9=) 33
Ads/Campaigns
The Most Awarded Print in
The World in 2004
1. Volkswagen Polo “Cops” GB
2. Bisley Office Equipment - campaign
Germany
3= Adidas Soccer “Vertical Football”
Japan
Sphere Action Figures – campaign
Singapore
5. The Economist “Brain”
Singapore
Agencies
The Most Awarded Agencies 2004
TV Print TOTAL
7. TBWA\Chiat\Day (San Francisco & LA) (9) 24 2 26
8. BBDO (Bangkok) (-) 17 4 21
9= Arnold Worldwide (Boston) (4) 12 8 20
DDB (Chicago, Dallas, New York, Seattle) (35=)
19 1 20
11. TBWA\London (5=) 19 - 19
12= Euro RSCG Flagship (Bangkok) (44=) 18 - 18
Kolle Rebbe Werbeagentur (Hamburg) (-) 7 11 18
The Most Awarded Agencies 2004
TV Print TOTAL
4. DDB London (15=) 3 28 31
5. TBWA\Paris (2) 6 22 28
6. Dentsu (Tokyo & Osaka) (7=) 25 2 27
2. Wieden + Kennedy (London) (-) 32 3 35
3. Crispin Porter + Bogusky (Miami) (1) 9 24 33
1. AlmapBBDO (Sao Paulo) (15=) 12 24 36
Top 50 In The World All Six Years In a Row
AlmapBBDO (Sao Paulo) DDB (London)
AMV.BBDO (London) Dentsu (Tokyo & Osaka)
Fallon (Minneapolis & NY)
Bartle Bogle Hegarty (London) Lowe (London)
DDB (Madrid & Barcelona)
Arnold Worldwide (Boston)
The Most Awarded Agencies in North America 1999 - 2004
99 00 01 02 03 04 TOTAL
1. Wieden & Kennedy 32 45 7 40 41 14 179
2. Arnold Worldwide 25 14 24 14 29 20 126
3. Crispin Porter & Bogusky 4 14 13 9 50 33 123
4. Fallon 18 43 11 10 18 10 110
5. Cliff Freeman & Ptnrs. 49 15 25 8 1 5 103
6. TBWA\Chiat\Day 8 6 17 22 23 26 102
7. DDB (USA) 6 18 15 13 10 20 82
8. Goodby Silverstein & Ptnrs. 20 15 21 2 13 7 78
9. BBDO 7 5 8 19 11 9 59
10. DDB (Canada) 7 9 8 7 13 11 55
11. The Martin Agency 10 20 6 2 3 1 42
12. Leo Burnett 2 6 3 6 9 15 41
Agency Networks
The Most Awarded Agency Networks 2004
TV Print TOTAL
13. ARNOLD WORLDWIDE 18 11 29
14. PUBLICIS (17/15/15/14/14=) 20 6 26
15. YOUNG & RUBICAM (11/7/8/9/8) 13 11 24
16. BARTLE BOGLE HEGARTY 14 6 20
17. FALLON 10 8 18
18. FCB (12/13/13/12/9) 7 8 15
The Most Awarded Agency Networks 2004
TV Print
TOTAL
6. LEO BURNETT (5/5/1/4=/6) 27 47 74
7= LOWE (6/6/7/6/5) 39 23 62
WIEDEN + KENNEDY 58 4 62
9. J. WALTER THOMPSON (7=/11/12/15/16) 39 21 60
10. EURO RSCG (10/12/9/8/11) 42 6 48
11. McCANN-ERICKSON (9/9/11/11/14=) 26 14 40
12. DENTSU (14/10/10/10/10) 28 3 31
The Most Awarded Agency Networks 2004
TV Print TOTAL
4. OGILVY & MATHER (7=/8/6/7/7) 34 53 87
5. SAATCHI & SAATCHI (3/2/4/3/4) 41 37 78
1. DDB WORLDWIDE (4/3/3/2/1) 95 68 163
3. BBDO WORLDWIDE (1/1/2/1/2) 73 82 155
2. TBWA WORLDWIDE (2/4/5/4=/3) 94 65 159
The Gunn Report
2004
Thank you