having a yummy - yum! brands 08-15.… · having a yummy 4613 redesign pg 08 ... pizza hut added an...

Having a YUMMY

4613 Redesign Pg 08-Pg 15/R4 3/22/01 5:20 PM Page 8

Jianzhong Tang was turning five. He told

his mom he wanted only one gift – to spend

his birthday at KFC with Chicky – the lovable,

colorful KFC mascot. Chicky has put a YUM

on millions of kids’ faces around the globe,

celebrating hundreds of birthday parties at

each of our KFC international restaurants

every year.

birthday!


Last year, TriconInternational openeda record 929 newtraditional restau-rants around theworld, and we plan to open about thesame number ofstores in 2001.

KFC 67%

Taco Bell 2%

Pizza Hut 31%

International System

Sales by Brand

Pete Bassi

President

Peter Hearl

Executive Vice President

International“2000 was a year of growth,

growth, growth for our interna-

tional business! We opened 929

traditional restaurants around

the world, grew operating profit

to $309 million, up 16% from

1999, and improved interna-

tional system sales by 6%. And

we did it while achieving solid G&A reduction

and margin improvement.

“Our big international winners were Greater

China, which increased profits a whopping 47%,

and our KFC United Kingdom and Pizza Hut Korea

businesses, which each increased profits by 25%.

“We also boosted the global popularity of our

food, scoring big wins with the debut of Pizza Hut’s

Stuffed Crust pizza in Malaysia and the Philippines,

and the continuing success of KFC’s Twister in Australia

and Korea. In Asia, we launched two delicious

new product variants, Honey Mustard

Twister and Spicy Twister, which are helping

to drive strong sales growth in the region.

Pizza Hut and KFC are world leaders inthe pizza andchicken categories,and we believe we’lldrive consistentprofit growth fromhere on out, as seenby a 47% increase inGreater China and25% profit growth inthe United Kingdom.


“We’ve been focused on growing our business globally, develop-

ing the KFC brand in Germany and in other European markets,

and exploiting the power of our Pizza Hut brand through home

delivery service to strengthen our category leadership.

“What’s ahead? We’ll continue to boost profits by growing sys-

tem sales, attacking margin improvement, leveraging the benefits of

CHAMPS to strengthen operations and delivering on our strategic

growth opportunities.

“All in all – our international outlook looks terrific. Fueled by

a maniacal customer focus and a great track record of success –

our global growth will continue for years to come!”

First launched inKorea three yearsago, Twister has created more day-part opportunitiesand has a broaderappeal to a youngerconsumer segment.


Going the extra


mile!

Just about all 10,000 people who live in

La Porte, Ind., know and love Pizza Hut RGM

LuAnne DeVall. That’s because she truly

cares about the customers of her delivery-

only restaurant. LuAnne is a Customer Maniac

who goes the extra mile to please her cus-

tomers. That occasionally means making a

few pizza home delivery trips of her own –

taking along a bag of candy as a surprise

or even picking up a prescription along the

way for an elderly customer in need!


The Insider pizza,with its six-cheeseblend, was one ofthe speciality pizzasthat drove PizzaHut’s same storesales growth – up 1%during 2000 – on top of record-setting 9% growth.

Pizza Hut “To those who said Pizza Hut could never

top 1999’s extraordinary growth, we say: We can. We did. After

our record-setting 9% same store sales growth in 1999, this year

Pizza Hut added an additional 1% same store sales growth. And

we did it without sacrificing profitability. In fact, restaurant margins

increased more than a full percentage point.

“How did we drive our third straight year of sales growth and

bolster our category-leading market share? By focusing on three

things: Great people, processes and products.

“Success in our business begins by putting people capability first.

That’s why we train, recognize and reward our people at every oppor-

tunity. In 2000, that led to the lowest

turnover rate in Pizza Hut’s history

in one of the toughest labor

markets ever.


“Processes and people pro-

vide the kind of service that

keeps customers coming back.

In 2000, we focused on the

“S” in CHAMPS, Speed of

service, by training managers

throughout the Pizza Hut sys-

tem in delivery fundamentals.

Customers noticed: Pizza Hut

regained its rightful place as the #1 national pizza

chain in America, according to the Restaurants &

Institutions annual survey.

“Product innovation, variety and quality

continued to fuel consumer growth at Pizza Hut, particularly with

The Insider – a pizza inside a pizza, with Pizza Hut’s delicious six-

cheese blend. The Insider increased market share among Echo

Boomers (ages 5-22), especially high school students.

“As we enter a new century, we have new strategies

in place to drive sales, develop new units, build out our

delivery segment and satisfy our customers better than anyone.

But we have the same old-fashioned formula for success: Great

people, processes and products.”

Pizza Hut was named the #1national pizza chainin America accordingto the “Restaurants& Institutions” annualsurvey.

Pizza Hut intro-duced a new logoand new look thatwill be showing up in our restaurantsaround the world.

Mike Rawlings

President and Chief Concept Officer

Mike Miles

Chief Operating Officer

Pizza Hut 22%

Domino’s 11%

Papa John’s 7%

Regionals 7%

Little Caesar’s 5%

Independents 48%*

Pizza QSR Sales

*Highly fragmented


having a yummy - yum! brands 08-15.… · having a yummy 4613 redesign pg 08 ... pizza hut added an...

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