havmor - world ice cream day
DESCRIPTION
The West was won by taste, innovation and quality. In the last six decades, from a handcart, Havmor has grown into a delicious facet of daily life of a large part of Western IndiaTRANSCRIPT
ABOUT THE BRAND• In the last six decades, from a handcart, Havmor has grown into a delicious facet of daily life of a large part of Western India.
• It is available through 20,000 + outlets across Gujarat more than 160 products, possibly the most extensive range in India
• The Company has a 200,000 litres per day, ISO 9001:2008, Maharashtra, Rajasthan and Madhya Pradesh. Havmor has and HACCP certified state-of-the-art manufacturing facilities.
Establish presence in Mumbai, Jaipur & other cities.
Enhance Brand Image
in Mumbai
Increase sales in GUJARAT
IncreaseFan
Engagement& Interaction
THE OBJECTIVE
1 2 3 4
TWITTER Was Used to achieve the objectives
THE STRATEGY
Tackle the objectives using a creative strategy
Create Top of Mind RecallUse visuals to attract fans & followers
THE CONCEPTHavmor’s World Ice Cream Day via Twitter
• On World Ice-cream day Havmor gave out free scoops of Ice-cream to every one at their Havmor HavFunn parlour in Mumbai & buy one scoop and get one scoop free in Gujarat.
THE EXECUTIONHavmor’s World Ice Cream Day via Twitter
Activity was spread all over Gujarat & Mumbai City
• Introduced a twitter contest- #FreeIcecreamScoop• Followers tweeted telling us why they love havmor• We then sent them the promotional offer coupon to all
the tweets we received• This was followed onto Facebook too
Promotional Update on Facebook
THE EXECUTION
Fan Tweets on Twitter
THE EXECUTION
TWEETS RECEIVED 160+
TOTAL VISITS ON PAGE 400+
NEW ORGANIC FANS 47
INCREASE IN TWITTER FOLLOWERS TO 127%
THE RESULT
THANK YOU