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KRATER 96.3 STATION PROFILE

P18-24

P25-34

P35-44

P45-54

P55-64

P65+

Age DemographicsTARGET DEMO: Adults 25–54, Women 25–44SLOGAN: “90’s, 2K & Today”FORMAT: Adult Contemporary

PERSONALITIES: M-F 5A-10A: HammerTime with Gregg, Shawnee & Davey D M-F 10A-2P: Wayne MariaM-F 2P-7P: Kona ChangM-F 7P-12M: Love Songs12M-5A: Delilah

STRENGTH: The top “at work” radio station

CORE ARTISTS: Maroon 5, Katy Perry and Kelly Clarkson

Sex39.7% male/60.3% female

Employment64.5% full-time/16.6% part-time

Occupation Summary60.9% white collar/25.9% sales-office/21.1% professional

Education

71% some college and college graduate and more

Household Income Levels44.4% earn $75+

Own Residence60.1% Own/31.1% rent

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WHY KRATER 96.3? In the last few years, KRTR has come on

strong, while KSSK-FM & KSSK-AM

have faded …..

% Change AQH Rating, M-S 6A-12M Sp08 to Sp13

KRTR is up 11%

KSSK-FM is down 20%KSSK-AM is down 33%

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WHY KRATER 96.3? KRTR is the standout

leader among women of all ages!

Rank among WomenAQH Rating, M-S 6A-12M Sp13

KRTR KSSK-FM KSSK-AMWomen 25-

54 #1 #2 #14Women 18-

49 #1 #2 #18Women 25-

49 #1 #2 #19Women 18-

34 #1 #5 #17Women 25-

34 #1 #5 #19Women 35-

44 #1 #1 #19

KRTR mirrors the Honolulu market • KRTR has a median age that is identical to the market • KSSK-FM is a decade older than the market • KSSK-AM is an entire generation (20 years) older!

KRTR on TARGET435363

Median Age of P12+ Population and audience (AQH, M-S, 6A-12Mid)

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ON AIR LINEUPGet up and get Hammered! Mon-Fri 5am-10am

Mid-days with Wayne Maria Mon – Fri 10am – 2pm

Afternoon Drive with Kona Chang Mon – Fri 2pm – 7pm

Wayne is a witty and dynamic personality who is excellent at client events. He has continuous and contagious energy that gets even the most unwilling to participate and have fun. . He also serves as KRATER 96’s program director, ensuring the station’s continuous success.

In his afternoon drive time slot of 2-7 PM weekdays, Kona Chang maintains the perfect mix of wit and information to get you through your drive home during rush hour traffic. Kona is an award winning musician. He captured a “Hoku” award in 2010 and can be found performing all over Honolulu.

Love Songs with Brandi Barrett Mon – Fri 7pm – MidHawaii’s longest running dedication show. Love Songs constantly ranks at the top of the night ratings. If you want to send a dedication to someone you love, there’s only one real place.. Love songs on Krater96.

Mornings will never be the same in Hawaii! With over 30 years of combined radio experience, Gregg Hammer, Davey D and Shawnee together, brings quick witted humor, female perspective and balance to the morning show.

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HAWAIIAN 105 KINE STATION PROFILE

P18-24

P25-34

P35-44

P45-54

P55-64

P65+

Age DemographicsTARGET DEMO: Adults 35+, Adults 25-54FORMAT: Contemporary and traditional Hawaiian hits SLOGAN: “The Hawaiian Music Station”

PERSONALITIES: M-F 5A-10A: Billy V & Mele Apana M-F 10A-3P: Dave LancasterM-F 3P-7P: Bruddah WadeM-F 7P-12M: Sistah Sherry

STRENGTH: Well known personalities, classic Hawaiian music. Affluent, high-income, well-educated audience.

Core Artists: Israel Kamakawiwo`ole, Kapena & Na Leo Pilimehana

Sex53.6% male/46.4% female

Employment57.7% full-time/10.7% part-time

Occupation Summary45.2% white collar/23.2% blue collar/17% professional

Education

63% some college and college graduate and more

Household Income Levels48.8% earn $75+

Own Residence67.4% Own/23.4% rent

ON AIR LINEUP

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Na au Therapy! with Billy V and Mele Apana ʻ Mon-Fri 5am-12pm

Afternoons with Bruddah Wade Mon-Fri 12pm-7pmBradduh Wade started at Hawaiian 105 KINE in 1992 as Uncle Sam Kapu’s sidekick. In 1999, he became the KINE promotions director and afternoon show host.

Wake up every weekday morning with Billy V and Mele Apana! Na au Therapy is very different from your average ʻMorning Radio Show; you have two people grounded in the Hawaiian Culture from two different perspectives, coming together to bring therapy to your “Na au”.ʻ

The lovely and always gracious Lina Girl makes your evening a paradise retreat as she plays for you the music we all grew up on.

Evenings with Lina Girl Mon – Fri 7pm – Mid

WHY HAWAIIAN 105 KINE?KINE: Honolulu’s #1 Hawaiian Music Station

“Hawaiian 105 KINE, delivering Hawaii’s

upscale Kama’aina consumers”

Hawaiian 105 KINE is the standout leader among All Hawaiian music stations

#1 with Adults 18+

#1 with Men 25 +

#1 with Women 25+

KINE DELIVERS ADULTS, MEN & WOMEN

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ON AIR FEATURE - Krater 96.3 and Hawaiian 105 KINE TRAFFIC SPONSORSHIP

HONOLULU RANKED #2 CITY WITH THE WORST TRAFFIC IN THE NATION- USA TODAY

Krater 96.3 and Hawaiian 105 KINE has the best traffic reporter assigned to our stations with Danielle Tucker and Traffic on the Fives. Danielle’s reports are thorough and tweaked just enough so they don’t sound like she’s repetitively reading the same report for several stations.

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ON AIR FEATURES - ENDORSEMENTS

Krater 96.3 and Hawaiian 105 KINE DJ endorsements are great

at reaching a large number of consumers and getting them to your location.

The association with Krater 96.3 and Hawaiian 105

KINE personalities gives your business instant credibility.

Krater 96.3 and Hawaiian 105 KINE personalities are

local opinion leaders that will expose your product/service to the masses.

OBJECTIVES:Krater 96.3 and Hawaiian 105 KINE want to provide you with a campaign that will create more brand awareness and engage the community with Hawaii Energy.

Based on our conversation your Q.4 2014 objectives are:• Be known as a resource in the

community• Engage the community Rebate Focus• Solar Water Heating• Changing the habits of the community

to conserving resources through the process of • Conservation Efficiency Renewable• Spread Awareness. Engage the

Community. Change habits.

MEDIA STRATEGY (Q.4)

• Radio• Traffic Billboard• Jock

Endorsements• On-Air Rebate Blitz• Testimonials

• Social media• Digital• Web• Events

MEDIA STRATEGY (Q.4)- Radio:

• Traffic Billboard• Sponsor the Krater 96.3 Traffic

Billboard by producing an “Energy Saving Tip Of The Day” Monday to Friday 330-600pm.

• Spot introductions such as:• “Remember when you get home

to…(energy saving tip)”…sponsored by Hawaii Energy…(tag line)

• “Make sure to … (energy saving tip)”

• “Did you know that Hawaii Energy can save you an average $xxx per month simply by switching out your light bulbs and even more when you switch your household appliances?”

• Jock Endorsements:• Djs = credible voice • By implementing a Hawaii Energy

program the jocks have seen savings of $x and they talk about it on the air.

MEDIA STRATEGY (Q.4)- Radio: (continued)

• On-Air Rebate Blitz• Summit Media launches a

blowout on-air Hawaii Energy rebate blitz that promotes energy conservation through small changes around your home. A healthy rotation of daily messaging immerses listeners and engages them with the Hawaii Energy brand, keeping you top-of-mind for all household energy needs.

• Testimonials• Partner with our clients

and have your testimonials play on air. (i.e. Assisted Living)

MEDIA STRATEGY (Q.4)• Social Media: use the power of social media

through both of our station Facebook profiles to reach your target market!• Traffic Billboard

• Share the Traffic Board ‘Energy Saving Tips’ on our station’s social media pages and banner on our station website during the traffic hour to build your hashtag, online presence, and engage the community with #HawaiiEnergy #HawaiiEnergyTOTD

• Community Engagement + Facebook + Instagram

• Implement periodic contests (i.e. one per month) that engage our listeners to participate in energy -saving and habit changing activities!

• Create a contest on the Krater 96.3 Facebook page where we invite our listeners to ‘Tell us how YOU save energy. Show us the best way and win a (prize)!’ (i.e. Free energy efficient washer and dryer, refrigerator, etc.).

• Create a contest on the Krater 96.3 Facebook page where we invite our listeners to ‘Show us your electric bill from 1 month to the next. The household that saves the most energy and reduces the most cost for their electric bill wins a prize! (Bills to be brought to station to prove authenticity).

MEDIA STRATEGY (Q.4)

• Digital:• Streaming:

• At work • On the go• At the gym.

• Web:• Banner placement with

click-through link to connect to the HawaiiEnergy.com website.

MEDIA STRATEGY (Q.4)• Events

• HEALTHY KIDS DAY: • Participate in the Healthy Kids Day fair

sponsored by SummitMedia. Engage entire families through activity participation. For example, create a game that includes items you use frequently in a household, such as a light bulb, and have families match the varying images to the product names/types after they’ve learned about the benefits of using energy conserving products over others. Each family wins a prize and more information on the different types of rebates and programs Hawaii Energy offers.

• Instagram contest: enter-to-win an Energy Saving Kit by posting a picture of you and your family with our energy saving products with #HawaiiEnergy #HawaiiEnergyHKD

• SMALL BUSINESS OWNER MIXER:• Sponsor and host a small business owner mixer

to reach and educate small business owners on ways they can save energy and money with Hawaii Energy. Use this as a great platform and opportunity to reach small business owners in a relaxed and business oriented environment.

Partnership Commitment Recap:Krater 96.3 and KINE wants to provide you with a campaign that will create more awareness and increase enrollment for Hawaii Energy including:• Radio

• Traffic Billboard (KRTR)• Jock Endorsements (KRTR)• On-Air Rebate Blitz (KRTR)• Testimonials (KRTR)

• Social media (KRTR + KINE)• Digital (KRTR + KINE)• Web (KRTR + KINE)• Events (KRTR)

Kumon to provide:• A Q.4 investment of $10,000 (4th Quarter = $3333.33/month 3 months)

Sign here: