hawkeye creds
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hi.
LONDON
350 skilled
professionals
20 category
leading clients
16languages
spoken
189 countriesserved
1 great
company
12 globaloffices
SEATTLE
NEW YORK LODZ
SINGAPOREDALLAS
fromanalytics tooptimization
insights
branding
planningplanning
experiential
data/analytics
digital
direct
promotional
channel
loyalty
change
home is where the heartland
is
SEATTLE
BUFFALO
DALLAS
ROCHESTER
MINNEAPOLIS
CHARLOTTE
ROCHESTERBOISE
help businesses
do business
help leaders
lead
Ace Awards 1st place – PNC Commercial Multiphase Campaign 3rd place – PNC Merchant Services Manufacturer USB Mailer Telly Awards Bronze Telly – AMF Printer Smash Video Bronze Telly – Raising Cane’s National Chicken Finger Day
Video Interactive Media Awards Outstanding Website: Magazine – Lockheed Martin Code
One Magazine Website IMA Outstanding Achievement Award: Military – Lockheed
Martin Code One IMA Outstanding Achievement Award: E-Zine – Lockheed
Martin Code One Magazine Outstanding Website – PNC Commercial Multiphase
Campaign Microsite How Interactive and Web Design Awards Merit Award – Peterbilt 579 Product Launch Website WebAwards Marketing Standard of Excellence – SourceLink Rebrand and
Website Redesign Financial Services Standard of Excellence – PNC Commercial B2B Standard of Excellence – PNC Commercial Multiphase
Campaign Microsite Outstanding Website – Peterbilt Truck Model 579 Product
Launch Campaign W3 Awards Gold – Peterbilt 579 Product Launch Gold – PNC B2B Lead Gen Campaign Silver – Lockheed Martin Code One Magazine Website Midas Awards Midas Certificate – PNC Commercial Multiphase
Campaign Microsite
Awards in 2012
Our POV
9
Massive Disruption
Economic Uncertainty
Category Issues
Client Vulnerability
Integration Imperatives
Unending Change
we create extraordinary experiences that matter
we believe there is only one world – and digital and physical worlds should work in tandem
Strategy &Insights
DataAnalytics
Content & Creative
Digital &Technology
CriticalComm.
Sports &Experiential
Extraordinary Experiences that Matter
• Strategic planning & innovation
• Research & analysis• Digital, social,
mobile & customer experience audits
• Brand development & refresh
• Brand architecture & naming
• Digital ecosystem discovery & planning
• New product development, naming & branding
• Integrated multichannel planning
• Content strategy & development
• Insights, analytics & measurement
• Idea generation & innovation• Creative design, copywriting, user experience design, development & production across all channels:• Digital• Video• Display & search• Mobile• Social Media• Direct Mail• Experiential• Collateral• Sales
Enablement Tools
• Multi channel content strategy
• Critical Communications
• Radio, Print, TV• Retail and POS• Out of Home
• Digital strategy• UX design• Front & back end development of enterprise-level web sites• Application development• Microsites• Promotional landing pages• Social Media• pURLs• E-mail• SEO/SEM • Online advertising• Mobile• Games• eLearning• Kiosks•Web and social analytics• Hosting• Analytics
• Critical Communications
• Simplification of Customer Communications
• Correspondence Systems Analysis
Delivered through:• Communications
Strategy• Communications
Development & Management
• Communications Production Management
• Strategic Planning• Property
Review/Evaluation• Contract Negotiation• Sponsorship
Packaging• Licensing• Post-Events/Program
Reporting • Production,
Promotion & Mgmt.• Media Leveraging• Staff Sourcing &
Recruitment• Partner Solicitation• Creative Concept
Development• Budget / Program
Management• ROI Evaluation• Athlete/Celebrity
Handling• Destination
Management
• Analytical data management
• Segmentation & profiling
• Predictive modeling • Data mining• ROI reporting &
optimization• Financial
simulations/sensitivity analyses
• Web analytics & optimization
• SEO & SEO analytics
• Digital media optimization
• Attribution modeling & optimization
• Experimental design• Multivariate
testing/optimization • Portfolio analytics• Loyalty program
analytics
Our Approach
Technology + All Platforms + All Triggers + Across All Channels
pURL +
achievement
partnership
experience
brand value
strategy
understanding
people
our approach
Why hawkeye
Strategic Understanding
Business-Building
Accountable
Category Expertise
Partnership
18
Integrated. Digital. Agency.
Your Needs
Let’s Tour