hax boost "one perfect pitch" sales training

www.oneperfectpitch.com1

Hax Boost “One Perfect Pitch” sales training

http://www.oneperfectpitch.com


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Workshop based on“One Perfect Pitch, how to sell an idea, a

product, a business or yourself ” at McGraw-Hill.


www.oneperfectpitch.com

Simplify your pitch

Sell with a structured story

Practice & revise your pitch

WORKSHOP OVERVIEW

4



Mistakes entrepreneurs do when pitching

- overwhelm their audience with information- don’t connect with their audience- don’t get their audience excited



The one-minute pitch concept

The one-minute pitch isn’t about squeezing your whole business concept into a short form and trying to speed-deliver it.



What’s your story?

The pitch is a snapshot of the bigger story



Delivering a pitch can happen anytime, anywhere, with anyone

- A pitch is meant to be told and shared by others- A pitch is adapted to your audience- A pitch needs to be perfect - only once



“Say that again?”

- check Twitter, LinkedIn or Facebook feed- think about the 200 emails to catch-up with- think about the long weekend- start to pay attention to meaningless details



Do’s

- Keep it simple: “one idea, one sentence; one sentence, one idea”

- Keep it structured to connect: storytelling

- Prepare, practice and polish



My name is ___ and I am the ___.



- Articulate- Slow down- Clearly enunciate in a simple sentence and plain English who you are



Why storytelling?

Science - Paul ZakStudies - Bruno BettelheimExperiments - Significant Objects



- Struggle- Turning point- Transformation

Storytelling fundamentals for tech:



- Struggle (storm)- Turning point (rainbow)- Transformation (pot of gold)

Storytelling fundamentals for tech:



How do you start your pitch?

TractionBreaking NewsProblem solved


www.oneperfectpitch.com

17

Traction

Showcase your company’s revenue growth, user acquisition, multiplied revenues or industry awards.

We have been number 1 at the Apple Store in the 26 countries for the past three months.

In three months, we grew from a 150 square foot office to a 3.5 square foot building in the Flatiron area.

We have received the approval from the VP ___.



Check the proof of traction that applies to you and conveys exciting momentum.

• Creating your company. Example: We have finished our website, registered in and received our first business card.

• Website traffic. Example: We signed up 100,000 users in only 45 days.

• Paying customers. Examples: We signed up with the 3 main government agencies in the country.

• User growth. Example: In the past three weeks, we have added 10,000 new users to our site and are doubling that rate every day.

• Sales. Example: We have been generating x revenue since our product’s introduction in Turkey six months ago, and it will launch in the United

States in three months.

• Partners. Example: We have raised more than $40 million in a third round of funding led by Facebook investors.

• New companies coming on board. Example: Our product is available in 680 retails stores.

• Key hires. Example: We grew from 12 people to 200 in a year.

• Published work. Example: I authored a blog post that was viewed more than 5,000 times in two days.



Breaking News

Explain the shift, breakthrough or innovation that presented the opportunity

There are 50 times more Internet users (2.4 billion).

- A sudden cost reduction in the storage market- More reliable access to the internet- Better smartphone cameras- A new standard in the industry or a new compliance regulation



Make it exciting

“We have 100,000 users”.

We signed up 100,000 users in only 45 days.

We sign up 1,000 paying customers every day.

In the past three weeks, we have added 10,000 new users to our site and are doubling that rate every day.



Problem

The audience needs to understand the pain point. Know your audience and offer simple solutions to their problems.

Millions of calls are dropped every day. Our company provides ___



Here’s ___ what I had to overcome to achieve it.Here’s ___ the process.Here’s ___ how we figured it out.



Now, here’s ___ what’s possible. Now, you can do that ___.



Ok. But why you?



I am the best at ___ because I ___



What makes you the expert at what you do?

- involvement

- see the world with your unique perspective

- convey a longtime passion

Our team has credibility because ____ (show that you have done it successfully in the past)

I am ___. This is what I do ____ and I am the best at executing/strategizing/running it because ___



Here’s why I need your attention:

it is going to transform how you ___



Here’s what I’d like you to do for me ___



- Takeaway- Introduction- Buy-in



Anatomy of a perfect pitch

We solve ___ (problem) by providing ___ (advantage) to help ___ (target) accomplish ___ (target’s goal).We ___make money) by charging ___ (customers) to get ___ (benefits).I am involved in this industry since ___ (expertise). It seems all these companies are doing this ___, but it’s not working.

This is how ___ I/we got to my insights (struggle, conflict and turning point) and this is why I am/we are good at doing this. And in the last (metrics- traction-progress), I/we got this response and from this insight, it gave me/us confidence that we (shared vision). What I am asking you is ___

The hook

Your journey as the hero

The conflict

The ask



- Keep it simple: “one idea, one sentence; one sentence, one idea”- Get to your point quickly- Be precise

Key takeaways



Subscribe to our newsletter to get pitch ideaswww.oneperfectpitch.com

Keep in touch [email protected]://www.linkedin.com/in/marieperruchet

Read “One Perfect Pitch, how to sell an idea, a product, a business or yourself ” at McGraw-Hill

and leave a book review.



mailto:[email protected]

https://www.linkedin.com/in/marieperruchet

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