hazel cosmetics presentation
TRANSCRIPT
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“Hazel”Improvement suggestions from the marketing team
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1. About “Hazel” 2. S.W.O.T. analysis 3. A New Image 4. New business outline 5. Mission statement 6. New top product 7. New product name 8. Advertisement
Content overview
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- Leading position for more than 50 years- Main markets: US, Western Europe, South
America- Serious problems: annual sales growth of
less than 1.5%- Door-to-door sales
1. About “Hazel”
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Global sales cosmetics, fragrances and toiletries
93% Deparment stores, super-markets and other retail out-lets7%, Direct sales
Global sales
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Hazel's percentage of company sales by key sectors
Sun care Skin careFragrances Men grooming
productsColour cosmetics Hair careDeodorants Bath and shower
products
Hazel’s percentage of company sales by key sectors
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Hazel's net sales by geographical region
Asia PacificEuropeSouth-AmericaNorth-America
Hazel’s net sales by geographical region
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Strenghts:- high recognition value- broad product range
Weaknesses: - focus only on adults and older people- old-fashioned selling method
Opportunities:- expansion of customer base- sales opportunities with anti-ageing products
Threats:- established competition- high costs for R&D, advertisements
2. S.W.O.T. analysis
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3. New Image
•Hazel was slowly dying
•Smine is rapitly expanding
•Global leadership awaits
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4. New business outline
Three target groups:- Women- Men- Teenagers
Season-bound products
Internet sales
Modern advertisements
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We offer products which fit with the customer needs,
which are affordable and offer quality that makes you smile.
5. Mission statement
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6. The new top product
Brilliant shine smine
• Three different formulas• Three different looks• One product• All products are there for you
to “smine”!
My smile, smile mine!
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See you smilingSmine
My smile, smile mine
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8. Advertisement
Brilliant shine smine
Brilliant shine, to
make your skin smile“SMINE
”