hbbtv an international standard for digital switch-over

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HbbTV Feb 2015 page 1 © HbbTV Association

an International Standard for

Digital Switch-Over

Régis SAINT GIRONS

CEO HTTV

Marketing group Chairman - HbbTV Association

International Summit on Digital Broadcasting Wednesday 6th - Thursday 7th May 2015 Abuja - Nigeria

This document is the property of httv and may not be copied or circulated without permission 3

Technology and solution provider for Digital TV French organization created in 1999 HbbTV experts

Deployments in Europe, Asia and Africa HbbTV STB software HbbTV Head End Servers

HTTV – High Tech TV


Hybrid broadcast broadband TV

Web technologies fast & low cost application development

Minimum cost impact on receiver

Broadcast is anchor to services (red button)

Broadcast Applications Broadband access not essential

International Standard for Digital TV and STB

Seamless merge of Television and Internet

Open for Broadcasters and Operators

Multisource providers

Independently maintain brand and UI design


End to end architecture

Broadcaster



Broadcaster



Broadcaster

Service provider



Broadcaster

Push VOD

Content

HbbTV Services:

DTT France


HbbTV deployment map October 2014

in regular operation announced / trials under consideration

100s services

20 deployed countries

30 Mio devices (TV or STB)


On going deployments

Latest European announcements

• UK is moving from MHEG5 to HbbTV 2.0 for Freeview Play

• Italy is moving from MHP to HbbTV

USA

• HbbTV referenced in ATSC3.0 for DTT

Asia

• Australia and New Zealand move from MHEG5 to HbbTV

• Malaysia, Thailand, Singapore and Vietnam have adopted HbbTV as

part of their DVB-T2 Digital Switch-Over

Middle East

• ASBU (Arabic States Broadcast Union) has specified HbbTV

Africa

• Senegal is mandating DVB-T2 HbbTV for their digital Switchover

• ECOWAS countries has also specified HBBTV in their DSO document

• HbbTV is deploying in Gambia, Namibia, Madagascar, Mauritius

• South Africa has selected HbbTV for their DSO Satellite coverage


HbbTV for Digital Switch-Over

Transform an obligation in a Value proposition

• Value for the consumer:

• Easy access to more content and services

• Value for the government:

• Minimize the “Digital Divide”

• Deploy countrywide T-Government, Education and Health services

• Implement Early Warning System

• Value for the broadcasters:

• Enhance TV programs

• Measure the Audience

• Value for the business:

• Pay on demand services

• Interactive Advertising


Additional HbbTV Values for DSO

Open International Standard

• No gatekeeper

• STB and TV

• Interoperable

Future Proof

• Short and Long term Roadmap

• Active Digital TV industry support

• Internet ready

Flexible

• Any combination of Broadcast and Broadband

Cost effective

• Easy to deploy services

• Web development expertise available in all countries

• Low cost STBs


Broadcast-only Services

No need to connect to the internet

This mode supports a wide range of services including:


Program Guide


News, Sport, Weather information


Enhanced TV services


Interactive Advertising


Education


Early Warning System


Broadcast Service with Return Channel

Some broadcast services like E-Shopping require a simple return

channel

This Return Channel can be implemented with low speed internet or

with even basic Mobile phone SMS


Broadcast – Broadband services

When there is a mix a broadband and broadcast only households the

same HbbTV service can address efficiently both environments

Without internet:

access to the next 7 days program information

With internet:

Catchup with past 7 days programs


Network Operator HbbTV services

Network operator’s HbbTV services are coexisting with the

Broadcaster HbbTV services

• Freeview Australia, New Zealand, UK (DTT)

• Kabelkiosk (IPTV and Cable)

• Fransat (Sat)

• Freesat (Sat)

• SES HD+ (Sat)


Thank you for your attention!

Régis SAINT GIRONS

E-Mail: [email protected]

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