hcaa tpa university 2014 - consumer engagement session - novu
DESCRIPTION
Novu Co-Founder and EVP of Corporate Development, Jim Wicka, spoke at HCAA's TPA University on July 17, 2014. Jim spoke with the HCAA audience about the importance of an engagement strategy and how to cultivate a relationship with consumers that activates them in their health. TPAs, or third-party administrators, are increasingly being asked to bring engagement programs to their customers, and Jim provided an overview of what they should have on their checklist when reviewing solutions.TRANSCRIPT
ENGAGING
HIGH-RISK
MEMBERS
EVERYDAY
HEALTH
© Novu, 2014 Novu, LLC
Introduction
ABOUT
Jim WickaCo-Founder, EVPCorporate Development
© Novu, 2014 Novu, LLC
Why Are We Here? Market Demand
Employers recognize the need for tools to engage High Risk employees.
Employees recognize they need tools to manage their own health – and they’re hearing from others about the benefits of wellness.
© Novu, 2014 Novu, LLC
.
Healthy?
Obesity rate in the US
CDC 2013
“Americans are fat, stressed, and unhealthy”Washington Post Blog Aug 1, 2013
33%
of Americans say stress interferes very much /
somewhat with their ability to lead a healthy life (up from
43% in 2011)
2013 US Health
& Wellness Monitor
US Deaths from chronic disease
CDC 2013
49% 70%
Today’s Imperative
“Today’s health care is driven by consumers and the increasing role they play in managing their health and their health care finances.”
© Novu, 2014 Novu, LLC
Mark Bertolini
Chairman, CEO and President of Aetna
Individual Can Be Leveraged Because of Technology
Broadband Access Now Mainstream; Mobile Devices Now Everywhere
© Novu, 2014 Novu, LLC
Source: Pew Research Center’s Internet & American Life Project Survey, April 17 – May 19, 2013.
70% of Americans have broadband connections at home in Sept. 2013; Up from 3% in June 2010
69% of Americans age 50-64 have broadband access at home
56% of Americans are smartphone owners as of May 2013; Up from 35% in May 2011
55% of Americans age 45-54 are now smartphone owners
Tools are now in place for consumers to take charge of their health like never before
Technology Forward Thinking
© Novu, 2014 Novu, LLC
Age Own a Smartphone
All Americans ages 18+ (n=2,252)
56%
18-24 (n=243) 79
25-34 (n=284) 81
35-44 (n=292) 69
45-54 (n=377) 55
55-64 (n=426) 39
65+ (n-570) 18
Source: Pew Research Center’s Internet & American Life Project Spring Tracking Survey, April 17 – May 19, 2013.
Smartphone Adoption
Smartphone OwnershipBy age group
Smartphone Ownership Over TimePercentage of U.S. adults who own…
Looking to Improve
© Novu, 2014 Novu, LLC
Source: 2013 US Health & Wellness Monitor
“I’m trying to take better care of my health today than just a few years ago”
70%Agree
Creating Healthy Behaviors is Hard
© Novu, 2014 Novu, LLC
Source: 2013 US Health & Wellness Monitor
“I think health is important, but other things often take priority in my life”
49%Agree
My Current Healthy Actions vs. What’s Important to Maintaining My Health
Can-Do Attitudes
© Novu, 2014 Novu, LLC
Source: 2013 US Health & Wellness Monitor
“Good health is a losing battle; I can never do enough to get and stay really healthy”
81%Disagree
Why Are We Here? New Consumer Approach
Poor health is not a new problem. But the old approach is not working either.
Employers need a new consumer-focused approach to engage employees.
© Novu, 2014 Novu, LLC
.
So What is Required to Win?
© Novu, 2014 Novu, LLC
PersonalizationCustomer Centricity
Engagement
So What is Required to Win?
© Novu, 2014 Novu, LLC
PersonalizationCustomer Centricity
Engagement
Personalization – What this Looks Like
© Novu, 2014 Novu, LLC
Personalization – What this Looks Like
© Novu, 2014 Novu, LLC
Personalization – What this Looks Like
© Novu, 2014 Novu, LLC
So What is Required to Win?
© Novu, 2014 Novu, LLC
PersonalizationCustomer Centricity
Engagement
1 Differentiate amongst competing brands and product offerings
Consumer-Centered Brand Promise
© Novu, 2014 Novu, LLC
2
3
4
Build and enjoy a trusted relationship with members
Generate actionable information about the consumer’s behavior
Influence consumer behavior and decision making
1 Differentiate amongst competing brands and product offerings
Consumer-Centered Brand Promise
© Novu, 2014 Novu, LLC
2
3
4
Build and enjoy a trusted relationship with members
Generate actionable information about the consumer’s behavior
Influence consumer behavior and decision making
1 Differentiate amongst competing brands and product offerings
Consumer-Centered Brand Promise
© Novu, 2014 Novu, LLC
2
3
4
Build and enjoy a trusted relationship with members
Generate actionable information about the consumer’s behavior
Influence consumer behavior and decision making
1 Differentiate amongst competing brands and product offerings
Consumer-Centered Brand Promise
© Novu, 2014 Novu, LLC
2
3
4
Build and enjoy a trusted relationship with members
Generate actionable information about the consumer’s behavior
Influence consumer behavior and decision making
Benefits of a Consumer-Centered Approach
Engage • Keep healthy members healthy• Engage complex or chronic to
affect behavior change
© Novu, 2014 Novu, LLC
Health Care
Benefits of a Consumer-Centered Approach
QualityActive, informed health care consumer
© Novu, 2014 Novu, LLC
HealthCare
Close Care GapsTrust allows for influence
The stronger the relationship, the more influence possible.
So What is Required to Win?
© Novu, 2014 Novu, LLC
PersonalizationCustomer Centricity
Engagement
Why Are We Here? Competing With Large Competitors
Large corporate insurers are equipping their clients with wellness tools as differentiators.
TPAs can deliver a powerful set of tools to employers – at a lower cost – with the right approach and tech.
© Novu, 2014 Novu, LLC
.
The Requirement is Clear
Novu has successfully built a turn-key solution for TPAs to compete with top-tier programs
© Novu, 2014 Novu, LLC
Turn-key, White-labeled Member Experience
Join Now
Your Brand