HCMC, Aug 26

Presented by Nguyen Tam Hoang

CC Lemon Brand Manager

Suntory PepsiCo Vietnam Beverage

LAUNCH

TARGET CONSUMER

WITH

VIA

Social Networks

TVC

Mobile Activation

PR

Trade Activities

Out Of Home

Instore merchandising

Consumer Trial

LEADER SCREEN DIGITAL POSTER

Digital Poster at location will display brand images and drives customer engagement on Mobile phones Wifi Marketing cover 10 most crowded Co.opmart and 4 big shopping mall ( Bitexco, Crescent mall , Vincom B , Union Square )

1

CC LEMON

Customer choose Wi-Fi connection Branded name WIFI connection to attract users attention “CC LEMON WIFI” Priority on top of other networks

2

After Wi-Fi selection : - Instant Application load automatically : CC LEMON

GAME - The instant app Display Brand Messages , Call-To-

Action as well as Game Rewards - Interactive point : Pull and drop CC Lemon the Noo

Phuoc Thinh to make him happy

ACTION