Request for Proposal to Switch Food Products

Submitted by: Gina Leymeister Date: October 2, 2014

AbstractThe Highlands of Wyomissing had customer complaints for over a year now

about the quality of the food they are being severed. This has hindered our

outlook on future residents, and could potentially give the company a

negative reputation. A switch in products is suggested to alleviate this

situation and could increase the revenue and decrease the amount of illness

of the current residents.

Request for Proposal

To switch food products from Conventional to Organic.

Goal

The proposal to switch Conventional to Organic will improve the surveys of

the residents and put us at the top of the list as one of the best nursing

homes to retire too.

Objective

Switching food merchandise from Conventional to Organic will improve

health of the residents by 75% within the first year and the entire community

will be consuming organic products. This implementation will be effective

October 2, 2015.

Introduction/ Background

In the past year, it has been documented by numerous surveys completed

by the residents that the food that has been served is inadequate for the

price that they pay. A switch in food produce will improve health of the

residents and the staff. This will also eliminate most of the illnesses that are

caused by conventional foods. Furthermore, this will become a vital part of

the advertisement aspect for the company.

By switching food products, head chefs and staff of the dining room will

receive more recognition for the work and for the service that they are

providing. Residents will also know that they are receiving the best care and

the best quality of food that is out on the current market. Company profit will

reveal an increased revenue by more future residents having an incentive to

come to eat at The Highlands of Wyomissing.

Credibility

A study done by a Market Research Company that showed that

consumers of conventional products are dissatisfied with its

taste, quality and overall products (Food Journal, 2014).

Retirement homes throughout Pennsylvania are 100% satisfied

with organic products such as, Hearthstone and The Villa

(Surveys Annual, 2013).

Nursing homes/ retirement homes have decreased revenue by

55% by using conventional food products (Food Inc. 2013).

Budget

The chart on the Appendix labeled 1, explains the benefits for switching from

Conventional to Organic.

In the dining area there are many different brands of equipment already

there that are adequate for the switch. The supplies needed are the organic

food products. This will cost about 50,000 dollars every three months to

make the gradual switch by next year.

Evaluation

The switch from Conventional to Organic will be evaluated every

three months by the President of the Highlands.

Three month reports will be reviewed by the President and his

board of directors.

Documentation will include resident satisfaction, quality of the

organic products, costs, barriers, modifications, compliance with

the Food Safety Department of Health and other services.

The experience of the chefs’, mangers and the people whose

contracts are with the organic food companies will also be

documented.

Appendix

Chart 1