hd2 gps communication organization productivity. gps in today’s world primary purpose is to...
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HD2GPSCommunicat ionOrganizat ionProduct iv i ty
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GPS in Today’s World
• Primary purpose is to pinpoint exact location and guide from origin to destination
• Becoming more popular among consumers and businesses
• Competitive market, lower price
• Wider availability now allows for use during short and long trips, private or commercial
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The Competition
• Electronics devices are becoming smaller, feature-oriented
• Three main segments in the market• Portable GPS systems• Built-in vehicle GPS systems• Smartphone GPS systems
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Traditional Portable GPS
• Dedicated GPS function• Advantages
• Less expensive than built-in vehicle navigation systems
• Portable, and can be moved around from vehicle to vehicle
• Can be updated easily by connecting to PC
• Disadvantages• Less elegant• Takes up room in the car, limits visibility
when mounted on front windshield• Often bulky
• Examples: Garmin, Tom-tom, Novogo
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Traditional Vehicle Navigation
• GPS system integrated into vehicle, often with dedicated screen
• Advantages• Clean, integrated for elegant look• Requires no charging• Often comes with additional in-car
multimedia features such as in-car entertainment
• Disadvantages• Often expensive to own• Less flexible, permanently built into car• Often DVD based, requiring the purchase of
a new DVD when updates become available
• Example: BMW iDrive, Audi MMI, Ford SYNC with Navigation
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Traditional Smartphone
• Software-based system that turns GPRS-enabled phone into GPS system
• Advantages• Portable, and can be moved around
from vehicle to vehicle• Not only a GPS, has communication
capabilities and other features• Inexpensive compared to built-in
vehicle systems, GPS software free
• Disadvantages• Requires cellular data plan• Relies on often-spotty 3G coverage• Relies on 3rd-party software that may or
may not be reliable
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Current Market Trends
• Consumers want more for less, in a smaller package• Laptops, phones, dedicated portable GPS systems
are consolidating
Smartphones
Traditional
Mobile Phones
Traditional
Portable GPS
Netbook
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GPS Products on the Market
• Hardware• iPhone• Motorola Droid• HTC Touch Pro2
• Software• Google Earth• Bing Maps• Other 3rd-party Navigation Apps
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The HD2
The next-gen GPS-capable smartphone from HTC
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Your GPS
• Portable, flexible, for use on-the-go• Multiple options in one device• Free GPS software such as Google Maps
and Bing Maps• Retail software available, such as Tom-
tom• Install all GPS software and pick
personal favorite
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Your Communication
• Not limited to GPS• Additional communication features• High-quality voice-dial connectivity• E-mail connectivity• SMS connectivity• MMS connectivity• Facebook connectivity
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Your Organization
• Keep work and personal calendars up-to-date
• Manage and edit Microsoft Word, Excel documents
• View PowerPoint presentations
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Your Ultimate Productivity Tool
• GPS• Know where you are• Know where your employees are
• Communication• Tell your friends what you are doing• Tell your employees what you want them to be doing
• Organization• Create a schedule for personal use• Create a schedule for your employees
• Productivity for you and your business
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