hdc/cfc forced tulip flower event€¦ · waitrose sales (000's) £5,523 7.3% £3,402 3.6%...

44
HDC/CFC Forced Tulip Flower Event 10 April 2013 Winchester Growers Nocton, c/o MAC Farming Estates, Nocton Nurseries, Nocton, Lincolnshire LN4 2AB ©Winchester Growers

Upload: others

Post on 10-Jul-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

HDC/CFC Forced Tulip Flower Event

10 April 2013

Winchester Growers Nocton, c/o MAC Farming Estates, Nocton Nurseries, Nocton, Lincolnshire LN4 2AB

©Winchester Growers

Page 2: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack
Page 3: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Event Programme

Time Presentation Speaker

13.00-13.30 Registration, sandwiches and coffee

13.30-14.00 Retailer requirements for cut tulips

Emma Coupe, Waitrose

14.00-14.30 Tulip variety selection for forcing

Theo van der Gulik, DLV Plant BV

14.30-14.45 Coffee / tea break

14.45-15.30 Tour of nursery

15.30-16.00 Production equipment for forced tulips

Arno Vlaming, Agrifirm

16.00-17.00 (1). HDC research project update (2). Future role of the Cut Flower Centre (3). Research and knowledge transfer needs of the sector (4). Questions and discussion

Debbie Wilson, Wayne Brough HDC and Lyndon Mason CFA, Philip Collison CFA Chairperson

17.00 Depart

HDC is a division of the Agriculture and Horticulture Development Board

Page 4: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Contents

Presentation title and presenter

Page

Retailer requirements for cut tulips Emma Coupe, Waitrose

1

Tulip variety selection for forcing Theo van der Gulik, DLV Plant BV

5

Production equipment for forced tulips Arno Vlaming, Agrifirm

13

Other information

Discussion presentations Debbie Wilson, Wayne Brough HDC and Lyndon Mason, CFC

21

Notes

33

HDC protected ornamental and bulb / outdoor flower publication order forms

35

Page 5: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

UK Grocery Retailer Requirements for Cut Tulips

Sue Steptoe (Buying Manager) and Emma Coupe (Flower Buyer), Waitrose

UK Grocery Tulip Market

� Generally a difficult market – 52 week position in decline

� It was a strong Mothers Day period in the market but Easter was more

challenging

� There are opportunities to drive sales!

52 weeks % growth YoY 12 weeks % growth YoY 4 weeks % growth YoY

CUT FLOWERS

Grocery Multiples Sales (000's) £821,800 -2.5% £238,699 2.4% £106,046 2.7%

TULIPS

Grocery Multiples Sales (000's) £55,106 -7.3% £29,678 -5.6% £14,612 2.4%

Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2%

% Market Share 10% 1.4% pts 11.5% 1.0% pts 9.2% 0.0% pts

Source: Nielsen Scantrack (23rd March 2013)

Changing customer tastes

� Tulip breeding and infact even growing cannot hope to keep up with

changing taste / trends or fashions!

� Current trend in our straight bunch business is for clashy, contrasting

colours.

� This isn't translated into bouquets where tonality in pastels remains as

popular as brights.

� Buckets need to tempt customers to buy multiple bunches.

� Cake slice colours in buckets rather than a mix – bold blocks of colour

� Customer perceive colours as choice

Sue Steptoe and Emma Coupe - UK Grocery Retailer Requirements for Cut Tulips

1

Page 6: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Changing customer tastes

WARM PASTEL WARM PASTEL BRIGHT WARM PASTEL BRIGHT

Red White Red White Red White

Yellow Pink Yellow Pink Yellow Pink

Orange Purple Orange Purple Orange Purple

Purple / Cerise Purple / Cerise

58% 42% 42% 31% 27% 37% 31% 32%

Orange

Yellow

Red

Orange

Yellow

2011 2012 2013

Red

� Our own sales in the last 5 years have changed with bright and vivid colours

increasingly more popular than pastel colours so tweaking mixes to optimise full

colour spectrum.

What do Waitrose customers want?

� British grown flowers

� Good value

� A decent sized bunch of flowers

� Something new / exclusive

� Abundance and choice - customers perceive colour as choice.

� A bucket with a range of colours and textures to choose from

� Long lasting flowers

� A bit of inspiration . . . .

Sue Steptoe and Emma Coupe - UK Grocery Retailer Requirements for Cut Tulips

2

Page 7: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

What can the growers do?

� Focus on head size

� Clear, bright and distinctive colours

� Variety within the bucket

� New varieties and colours

� Trials on parrots, doubles, frillies and lily-flowered

� French style tulips

� Multi-headed and scented

� Presentation

� Get involved with your end customer

Any questions?

Sue Steptoe and Emma Coupe - UK Grocery Retailer Requirements for Cut Tulips

3

Page 8: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

4

Page 9: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

© DLV Plant

Forced Tulip Event

10 April 2013

Tulip variety selection for forcing

by Theo van der Gulik

© DLV Plant 2/5

“Usual” varieties

• On the next slides:

• Classification by colour

• decreasing surface cultivation by “–”

• increasing surface cultivation by “+”

• Fusarium sensitive by “f”

• “Difficult” tulip by “d”

© DLV Plant 3/5

“Usual” varieties

• Red colour:

• Abba -

• Ben van Zanten – (d)

• Cheirosa + (d)

• Escape -

• Ile de France -

• Largo

• Merry Christmas -

• Pallada -

Theo van der Gulik, DLV Plant - Tulip variety selection for forcing

5

Page 10: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

© DLV Plant 4/5

“Usual” varieties

• Red colour:

• Pretty Woman -

• Red Princess +

• Rococo f -

• Seadov

© DLV Plant 5/5

“Usual” varieties

• Orange colour:

• Ad Rem –

• Hermitage –

• Orange Cassini –

• Orange Princess f

• Princess Irene – f

• Viking –

© DLV Plant 6/5

“Usual” varieties

• Yellow colour:

• Golden Apeldoorn –

• Monte Carlo –

• Strong Gold +

• Yellow Flight –

• Yokohama –

Theo van der Gulik, DLV Plant - Tulip variety selection for forcing

6

Page 11: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

© DLV Plant 7/5

“Usual” varieties

• Cream colour:

• Cheers – (d)

• Montreux –

• Verona –

© DLV Plant 8/5

“Usual” varieties

• “two” colours:

• Abra –

• Bright parrot –

• Brigitta –

• Cilesta – d

• Debutante f

• Denmark

• Dow Jones

• Furand –

© DLV Plant 9/5

“Usual” varieties

• “two” colours:

• Jan Seignette +

• Kees Nelis –

• Kung Fu

• Laura Fygi –

• Leen van der Mark – f

• Leo Visser

• Monsella –

• Verandi +

Theo van der Gulik, DLV Plant - Tulip variety selection for forcing

7

Page 12: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

© DLV Plant 10/5

“Usual” varieties

• Violet colour

• Barcelona –

• Blue Diamond

• Candy Prince +

• Double Price

• Negrita

• Passionale

• Purple Flag +

• Purple Lady

• Purple Prince +

© DLV Plant 11/5

“Usual” varieties

• Pink colour:

• Aafke +

• Angelique – d f

• Carola

• Christmas Dream +

• Christmas Marvel – f

• Dynasty

• First Class + f

• Gabriella

• Gander Rhapsody –

• Holland Beauty –

• Marathon Champion f

© DLV Plant 12/5

“Usual” varieties

• Pink Colour:

• Margaritha –

• Mistress –

• Tineke van der Meer –

• Up Star - f

Theo van der Gulik, DLV Plant - Tulip variety selection for forcing

8

Page 13: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

© DLV Plant 13/5

“Usual” varieties

• White colour:

• Antartica + f

• Coquette –

• Inzell – f

• Mondial –

• Silentia

• Silver Dollar f

• Super Parrot (d)

• White Dream f

• White Marvel – f

© DLV Plant 14/5

“New” varieties

• Red Colour

• First Star +

• Red Mark

• Red Princess +

• Renegade + (f)

• Strong Fire +

• Strong Love +

© DLV Plant 15/5

“New” varieties

• Orange colour:

• Charade

• Lalibela +

• Monte orange +

• Orca +

Theo van der Gulik, DLV Plant - Tulip variety selection for forcing

9

Page 14: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

© DLV Plant 19/5

“New” varieties

• Violet colour:

• Alibi +

• Laptop +

• Saigon +

© DLV Plant 20/5

“New” varieties

• Pink colour:

• Delta Sugar +

• Flashpoint +

• Foxtrot

• Jumbo Pink +

• Pink Flag +

• Sweet Rosy

• Up Pink

© DLV Plant 21/5

“New” varieties

• White colour:

• Agrass White +

• Delta Snow +

• Delta White +

• Snowboard +

• White Prince +

• White Flag +

Theo van der Gulik, DLV Plant - Tulip variety selection for forcing

10

Page 15: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

© DLV Plant 16/5

“New” varieties

• Yellow colour:

• Conqueror +

• Friendship

• Marie Jo +

• Prince Gold +

• Sunny Prince +

© DLV Plant 17/5

“New” varieties

• Creme colour:

• Fun for two

• Creme Flag

© DLV Plant 18/5

“New” varieties

• “Two” colours:

• Armani +

• Bolroyal dream +

• Flaming flag +

• Grand Perfection

• Hennie van der Most +

• Thom Pouce +

Theo van der Gulik, DLV Plant - Tulip variety selection for forcing

11

Page 16: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

© DLV Plant 22/5

Thank you for your attention.

© DLV Plant

Theo van der Gulik, DLV Plant - Tulip variety selection for forcing

12

Page 17: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Agrifirm The Link to Success !

About Agrifirm

Agrifirm is a co-operation in which more than 20,000 Dutch farmers

and horticulturalists have combined their purchasing power.

Agrifirm offers maximum purchasing advantage on high quality

products like animal food, seeds, fertilisers and pesticides.

But Agrifirm offers more than just products. We invest a huge amount

of time in knowledge and innovation. We then translate that

knowledge of the market, products and agricultural holdings into

concrete services, so we can optimize our contribution to the

succession of crop cultivation and livestock farming.

A strong organisation

Agrifirm is a strong co-operative enterprise, the result of a merger

between Agrifirm and Cehave Landbouwbelang in 2010. Over 100

years of co-operative history and experience have taught us the

importance of knowledge, quality and innovation.

With several subsidiaries in the Netherlands and abroad, we have the

advantages of a big organisation, but it is important for us to always

stay close to the client.

Arno Vlaming, Agrifirm - Production equipment for forced tulips

13

Page 18: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Mission

It is Agrifirm’s mission to create maximum value for the members.

We do this by generating sustainable, profitable concepts with

which members can achieve optimal results.

Agrifirm was founded on 1 June 2010 following of a merger

between Cehave Landbouwbelang and Agrifirm:

Facts and figures

* In China the company is named Vitamex with 4 factories and 1 office in Hong Kong.

Vitamex produces premixes, concentrates and functional feed ingredients for the animal feed industry.

• About 20,000 members

• 3,000 employees

• main office in Apeldoorn

• 17 subsidiaries

• Operating in 10 countries, in Europe

and China*

• € 2.1 billion turnover

Agrifirm PlantAgrifirm Plant has an excellent range of products and services and gives tailored advice to clients in the agricultural and horticultural

sector.

There are over 300 employees at Agrifirm Plant, of which nearly a hundred specialists are active in the field. Agrifirm Plant has modern distribution centers and approximately fifty service points spread out over the Netherlands.

Market leader and innovator

Agrifirm Plant is market leader and innovator. The innovations improve the results of customers. Agrifirm Plant invests in knowledge and innovation.

Arno Vlaming, Agrifirm - Production equipment for forced tulips

14

Page 19: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Agrifirm Plant - Horticulture

At Agrifirm Plant the Horticulture sector is divided in:

- Flowerbulbs

- Field vegetables

- Fruit

The main office of Agrifirm Plant is situated in Zwaagdijk.

We supply bulb growers and brewers various added value products. Whether for plant protection products, fertiliser and other business articles.

Trial Fields

On our trial fields or in research, products must prove that its use in

practice leads to a better result.

Research

Arno Vlaming, Agrifirm - Production equipment for forced tulips

15

Page 20: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Innovation - Flowerbulbnets

Video Flowerbulbnets

Tulips on the field

The result in the nursery is determined for 70 – 80 % on the

field

Quality bulbs depend on:

Grown on which soil, diseases , grower, fertilisers

etc.

The content of the bulbs is very important, for example:

Analysis contents of bulbs with good result in nursery, yellow flight

Arno Vlaming, Agrifirm - Production equipment for forced tulips

16

Page 21: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

�For example N/P is always about 6 (more than 3000

analyses)

� In this report nitrate is 1202 and phosphate is 191

�Too much nitrate gives a lot of trouble on the nursery

�Shortage of nitrate can be solved with fertilisers

�So with such analysis report we can predict the quality of

the bulbs

Bad result in nursery with yellow flight

Fertilisers schedule for forcing tulips on

water

Arno Vlaming, Agrifirm - Production equipment for forced tulips

17

Page 22: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

In general, this is the schedule we use in the nursery:

The source of water is important – is it from the tap or

rainwater because tapwater contains nutrients. This

influences which schedule we use.

For example chloride and nitrate are both negative ions.

When you offer the tulips more chloride than nitrate, the

tulip will prefer chloride instead of nitrate and then this will

result in tulips with yellow leaves in the nursery.

The numbers we use in our advice are the result of years of

trials and those numbers influence our advice.

Why are these nutrients so important:

Nitrate: most important nutrient, creates chlorophyll which is

important for the photosynthesis of the plant

Potassium (K): is important for the strength of the tulip

Borium:is for the transport of the nutrients , important for

calcium

�Manganese: important for photosynthesis and therefore

gives green leaves

� Iron: is important for green leaves, shortage of iron gives

yellow leaves and green veins

Arno Vlaming, Agrifirm - Production equipment for forced tulips

18

Page 23: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Besides fertilizers

�Fenomenal: for (Pythium) and (Phytophthora)

�Jet 5 , peroxide and acid, for destroying organic waste

�Disappyr: for white roots instead of brown roots

Innovation – Aquatray

Aqua-tray

�Easy planting

�All sizes

�10 % more bulbs on a tray

�No damage bulb

�No broken trays

�Easy harvesting

�No roots interfering with each other

Arno Vlaming, Agrifirm - Production equipment for forced tulips

19

Page 24: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Questions ?

Agrifirm:

The Link to Success !

Arno Vlaming, Agrifirm - Production equipment for forced tulips

20

Page 25: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

The work of the HDC

in the cut flower

industryForced Tulip Event

Dr Debbie Wilson and Wayne Brough

HDC

HDC R&D Activity

Grower AssociationsSector panels

PO/BOF 002a - The National Cut-Flower Trials Centre Programme

2013 - 2017

PO 005 - Column stocks : An Investigation into the cause(s) of poor

establishment, growth and flower uniformity in commercial crops.

Cross Panel Projects

Cross Panel Projects

• Studentships

– Training vehicle

– Outcomes for levy payers / inform future R&D

• Fellowships

– Also training / personal development

– Longer term

– More scope for applied work

Dr Debbie Wilson and Wayne Brough - The work of the HDC in the cut flower industry

21

Page 26: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

CP 86 - Weed control in ornamentals, fruit and vegetable crops – maintaining capability to devise sustainable weed control strategiesJohn Atwood (leader)

Training

CP 87 - Working with the industry to develop the next generation of technical staff for the UK horticulture industry through a summer research programme Jim Monaghan (leader)

PE 010 – Improvement of soil health by manipulation of microbial community characteristicsMark Pawlett, Cranfield University

Water

FV 326a - Impact of irrigation practices on Rinjnsburgerbulb onion husbandry, quality and storability

CP 054 - Rhizobacteria to reduce water use and enhance crop quality (HDC Studentship)

HNS 097b - Enhancing the quality of hardy nursery stock and sustainability of the industry through novel water-saving techniques

CP 85 – Securing skills and expertise in crop light responses for UK protected horticulture with specific reference to exploitation of LED technologyPhillip Davis Stockbridge Technology Centre and Lancaster University

Energy

PE/PO 011 – GrowSave: An energy & resource efficiency knowledge transfer programme for the PC sectorFEC Services Ltd [http://www.growsave.co.uk/]

Dr Debbie Wilson and Wayne Brough - The work of the HDC in the cut flower industry

22

Page 27: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Crop Protection

Conventional treatments

• EAMU (SOLA) Programme

• Networking with European Minor Uses

Group

• On-going liaison with crop protection companies

CP 72 - Bespoke on-line website to provide current information on pesticide approvals for ornamental crops Miles Thomas, Fera

CP 72 - Bespoke on-line website to provide current information on pesticide approvals for ornamental crops Miles Thomas, Fera

Dr Debbie Wilson and Wayne Brough - The work of the HDC in the cut flower industry

23

Page 28: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Crop Protection

Towards Sustainable Use Directive and meeting the challenge of diminishing conventional products…

Tim O’Neill (project leader)

CP 053 - Sterile insect technique to increase the success of IPM in horticultural crops Catherine Walker, Imperial College, London

CP 092 - The role of naturally occurring insect pathogenic fungi in regulating aphid populations on vegetable Brassica crops Liam Harvey, Warwick University

PE 012 – The effect of Jasmonic acid seed treatment on aphid in protected lettuce and parsley Pat Croft, Stockbridge Technology Centre

Crop Protection

CP 60a – Combined thermal and visual image analysis for crop scanning and crop

disease monitoring Shan-e-Ahmed Raza, Warwick

University

CP 88 – Enhancing monitoring and trapping of protected crop pests by incorporating LED technology into existing trapsKevin McCormack, SAC

Crop Protection

Dr Debbie Wilson and Wayne Brough - The work of the HDC in the cut flower industry

24

Page 29: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Future…

Routes for communication of future R&D

Cut Flower Association

Management Group - Phil Collison (chair)

- Lyndon Mason (project leader)

HDC

Aoife Dillon – Research Manager Bulbs & Outdoor Flowers

Debbie Wilson – Research Manager Protected Ornamentals

Jon Knight – Head of Research

Cut Flower Knowledge Transfer

HDC Project PO/BOF 002a – ‘Outdoor and protected cut flowers: The National Cut

Flower Centre trials programme 2013-2017’

• Larger scale assessments of new species

• Variety demonstrations

• Agronomic trials

• Knowledge transfer

Dr Debbie Wilson and Wayne Brough - The work of the HDC in the cut flower industry

25

Page 30: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Cut Flower Knowledge Transfer

CFC is unique within HDC

CFC acts as a centre for the industry

Information is transferred via

• CFC annual open days

• HDC / CFC conferences

• HDC / CFC information sheets

• HDC grower summaries and reports

• CFC website – information hub

Cut Flower Knowledge Transfer

Cut Flower Knowledge Transfer

Dr Debbie Wilson and Wayne Brough - The work of the HDC in the cut flower industry

26

Page 31: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Cut Flower Knowledge Transfer

Publications

Specific factsheets

13/09 – Guidelines for minimising grey mould in cut flowers and pot plants

09/07 – Soil disinfestation options for cut flower growers

08/07 – Integrated management of stock fusarium wilt

02/06 – Guidelines for the post harvest handling of summer cut flowers

24/05 – Guidelines for the post harvest handling of cut flowers

Cut Flower Knowledge Transfer

Publications

General factsheets

17/09 – Seed-borne diseases of ornamentals

14/09 – Thrips control on protected ornamentals

03/09 – Biobeds for treatment of pesticide waste and washings

14/06 – Pesticide spray application for ornamentals crops

07/05 – Securing your water supply for the future

Cut Flower Knowledge Transfer

Other publications and media

• Guides – ‘Spray Check’, air movement in

glasshouses, weed identification guide

• DVDs – Best practice for outdoor flower

harvesting, Health and Safety in horticulture – an

awareness DVD

Dr Debbie Wilson and Wayne Brough - The work of the HDC in the cut flower industry

27

Page 32: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Cut Flower Knowledge Transfer

Cut Flower Knowledge Transfer

Other methods

• Grower summaries and reports

• Conferences, seminars and meetings

• Study tours

• HDC weekly e-mail, broadcast e-mails and alerts

• Specific e-mails – off-label updates etc.

• HDC website

Cut Flower Knowledge Transfer

HDC website

• Recently updated

• Covers all sectors and cross sector work

• Contains reports, publications, event information

and handouts, video clips etc.

• Liaison – pesticide database for ornamentals

• Relevant news

Dr Debbie Wilson and Wayne Brough - The work of the HDC in the cut flower industry

28

Page 33: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Cut Flower Knowledge Transfer

Cut Flower Knowledge Transfer

Future ideas

• Crop walkers’ guide

• P&D poster for cut flowers

• Further information sheets and briefing notes

• Further development of CFC website

Thank you for your attention

Dr Debbie Wilson and Wayne Brough - The work of the HDC in the cut flower industry

29

Page 34: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

The National Cut Flower Centre Ltd

HDC Project PO BOF 002a

Lyndon Mason Project Manager

The Cut Flower Centre Ltd

� Now being funded by HDC for a further 5

years (2013 to 2017)

� Joint funding from BOF (40%) and PO

(60%).

� Now changing name to the Cut Flower

Association (CFA) to incorporate a wider

remit.

� Based at Rookery Farm, Holbeach St John

Remit of the Cut Flower Association.� New Product Development (NPD) but less

emphasis than under the “old CFC”.

� To develop and facilitate trials on

mainstream cut flower crops to solve topical

technical issues.

� To develop a “Crop Association” role with

particular emphasis on identifying and co-

ordinating R&D priorities for the sector.

� To become an information hub for the

industry especially via the CFA website.

Lyndon Mason, The National Cut Flower Centre Ltd - HDC Project PO BOF 002a

30

Page 35: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

How is the Project Managed?

� The Management Group determine the direction

of the project.

� The Project Manager makes it happen and

oversees all aspects of the project!!

� David Robinson and Lucy Markova looks after

the day to day cultural aspects of the trial backed

up by a local Agronomist.

� Lucy Markova looks after the data recording etc.

� Gordon Hanks supports the Project Manager

especially the trial design, data assessment etc.

Management Group� Lyndon Mason (Project Manager)

� Sue Lamb (Lambs Flowers)

� Phil Collison (J A Collison & Son)

� Mark Eves ( P S and J E Ward Ltd)

� Jane Stanbury(ASDA)

� Emma Coupe (Waitrose)

� Rob Honeysett (Sainsbury)

� Gordon Flint (Winchester Growers)

� Wayne Brough (HDC)

� Debbie Wilson (HDC)

� Gordon Hanks (Independent Research Consultant)

Trials in 2013 (1)

� Solomio and Breanthus replicated variety trial

� German aster variety trial.

� Hardy foliage trial

� Lily variety and alternative growing media

trial.

� Column stocks herbicide trial (in conjunction

with ADAS)

� Sunflower variety trial.

� Gladioli variety trial.

Lyndon Mason, The National Cut Flower Centre Ltd - HDC Project PO BOF 002a

31

Page 36: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Trials in 2013 (2)

� Column stock trial investigating varietal

susceptibility to Fusarium (on growers

holding).

� Investigation into herbicide contamination of

“green waste”

� Aster ericoides variety and black-out trial.

� Commercial scale demonstrations of “spectral

filters” on lilies, column stocks and bloom

chrysanthemum.

� Ongoing NPD trials

How to be Involved and Access

CFA Info

� Go to www.thecutflowercentre.co.uk for

updates and topical items.

� Discuss topics /issues with any MG member.

� Attend Open Day (2013 event most likely to be

July)

� Obtain copies of CFA reports / technical notes

via the HDC or the CFA website.

� Attend other events such as this Tulip Day

(HDC will again promote future events)

Lyndon Mason, The National Cut Flower Centre Ltd - HDC Project PO BOF 002a

32

Page 37: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Notes

33

Page 38: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

Notes

34

Page 39: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

HDC is a division of the Agriculture and Horticulture Development Board HDC, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2TL Tel: +44 (0)24 7669 2051 Email: [email protected] Website: www.hdc.org.uk

Publications Order Form

Protected Ornamentals

Over recent years HDC has produced a wide range of factsheets and publications which you can order by putting a tick next to the

publication(s) you require and returning this form to the address below.

Factsheets from 2012

26/12 Bacterial diseases of protected ornamentals

Factsheets from 2010

06/10 Grower system for rearing the predatory beetle Atheta Coriaria

Factsheets from 2009

17/09 Seed-borne diseases of ornamentals: prevalence and control

14/09 Thrips control on protected ornamental crops

13/09 Guidelines for minimising latent grey mould (Botrytis cinerea) in cut flowers and pot plants

12/09 The biology and control of mites in pot and bedding plants

11/09 Impatiens downy mildew (Good Horticultural Practice Guide)

10/09 Energy management in protected cropping: Management of CO2 enrichment (PC 110a, 159, 188a, 265, 287)

09/09 Energy management in protected cropping: Horticultural lighting (PC 92, 92e, 128, 176, 270)

08/09 Energy management in protected cropping: The use of screens (PC 198, 198a, 227, 227a)

07/09 Energy management in protected cropping: Humidity control (PC 121, 188, 207, 285)

06/09 Energy management in protected cropping: Manipulation of glasshouse temperature (PC 41, 41a, 49, 71c, 71d, 92, 92a, 155, 188a, 197, 206, 207, 227a)

05/09 Energy management in protected cropping: Good housekeeping (PC 198, 198a, 227, 278)

03/09 Biobeds for treatment of pesticide waste and washings

Factsheets from 2008

06/08 A guide to best practice in handling bought-in plants

01/08 A guide to simple and effective nursery trials

Factsheets from 2007

20/07 Disease control in cyclamen

15/07 Control of leaf miners on pot and bedding plants

10/07 Guidelines on nursery hygiene for outdoor and protected ornamental crops

09/07 Soil disinfestation options for cut flower growers (PC 213, PC 213a, PC 249 & BOF 45)

08/07 Integrated management of stock fusarium wilt (PC 213, PC 213a, PC 249)

Factsheets from 2006

15/06 Water quality for irrigation of container ornamentals

bloodworthc
Typewritten Text
35
Page 40: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

HDC is a division of the Agriculture and Horticulture Development Board HDC, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2TL Tel: +44 (0)24 7669 2051 Email: [email protected] Website: www.hdc.org.uk

14/06 Guidelines and best practice for pesticide spray application in protected ornamental Crops (revised 2007)

13/06 Caterpillars of protected ornamental crops

07/06 Energy saving in poinsettia production (PC 41, 71c, 71d, 155, 190, 207)

03/06 Guidelines for the post-harvest handling of cut lilies

02/06 Guidelines for the post-harvest handling of summer cut flowers and cut foliage

Factsheets from 2005

24/05 Guidelines for the post-harvest handling of cut flowers

15/05 Use of chemical disinfectants in protected ornamental production

14/05 Control of whiteflies on protected ornamental crops

09/05 Low temperature storage of bedding plant plugs (PC 196 & PC 196a)

07/05 Securing your water supply for the future

Factsheets from 2004

17/04 Control of Pythium, Phytophthora and Rhizoctonia in pot and bedding plants

05/04 Impatiens downy mildew

Factsheets from 2003

12/03 Control of lisianthus downy mildew (PC 179)

11/03 Control of powdery mildew diseases on cut flowers (BOF 44)

Factsheets from 2002

25/02 Controlling humidity to minimise the incidence of grey mould (Botrytis cinerea) in container-grown ornamentals: heated glasshouse crops

24/02 Control of grey mould (Botrytis cinerea) in container–grown ornamentals: heated greenhouse

23/02 Control of grey mould (Botrytis cinerea) in container-grown ornamentals: heated glasshouse crops

19/02 Control of downy mildew, black root rot and Ramularia leaf spot on pansy and viola(PC 143, PC 38a & PC 38c)

17/02 Powdery mildew diseases of poinsettia (PC 191)

09/02 Control of rust diseases of protected bedding plants (PC 175)

08/02 Control of Sciarid flies in protected ornamentals

Information Sheets

Summary of Cut Flower Centre (CFC) trial results for a new range of Solomio and Star spray carnations from Hilverda Kooji (2012)

Summary of Cut Flower Centre (CFC) trial results for a new range of Breanthus annual dianthus from Hilverda Kooji (2012)

Annual dianthus (Dianthus barbatus hybrids) as a cut flower

Crop Walkers’ Guides

Pot & Bedding Crop Walkers’ Guide

bloodworthc
Typewritten Text
36
Page 41: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

HDC is a division of the Agriculture and Horticulture Development Board HDC, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2TL Tel: +44 (0)24 7669 2051 Email: [email protected] Website: www.hdc.org.uk

Crop Monitoring Pads

Protected Ornamentals Crop Monitoring Pad

Guides

BOPP Best Practice Guide: Managing water and preventing pollution on ornamental nurseries

Air movement in glasshouses – a grower guide

Micro-Turbine CHP Units – Their application in protected horticulture

Ornamental plant quality – developing a whole business management system - a grower guide

Supplementary lighting of pot chrysanthemums (PC 92e)

Wall Charts

Common pests and diseases of bedding and pot plants

DVDs

Spray Check: A Tutorial DVD for Spray Operators.

Best practice for outdoor flower harvesting – a training DVD

Health & safety in horticulture - an awareness DVD in ten languages (plus English)

Computer Programmes

HDC Irrigation Calculator – A graphical tool to improve irrigation water distribution (accompanies factsheet 16/05)

Poinsettia Tracker Version 2.0 - A graphical tracking tool to assist in height management of poinsettia

…………………………………………………………………………………...………………………………………………

Please fill in the form and return it to: Louise Arculus, HDC, AHDB, Stoneleigh Park, Kenilworth, Warwickshire CV8 2TL, or email

to: [email protected].

Name…………………………………………………………………………………………………………………………………………………………………………………………

Address …………………………………………………………………………………………………………………………………………………………………………………….

Email …………………………………………………………………………………………………………………………………………………………………………………………

Tel No …………………………………………………………………………………………………HDC Levy payer/Associate No………………………………………

bloodworthc
Typewritten Text
37
Page 42: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

HDC is a division of the Agriculture and Horticulture Development Board HDC, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2TL Tel: +44 (0)24 7669 2051 Email: [email protected] Website: www.hdc.org.uk

Publications Order Form

Bulbs & Outdoor Flowers

Over recent years HDC has produced a wide range of factsheets and publications which you can order by putting a tick next to the

publication(s) you require and returning this form to the address below.

Factsheets from 2010

26/10 Green manures – implications of economic and environmental benefits on rotational management

25/10 Green manures – species selection

24/10 Green manures – effects on soil nutrient management and soil physical and biological properties

Factsheets from 2009

03/09 Biobeds for treatment of pesticide waste and washings

Factsheets from 2008

05/08 Management of large narcissus fly (BOF 53, 55 & Defra project HH1747TBU)

Factsheets from 2007

09/07 Soil disinfestation options for cut flower growers (PC 213, PC 213a, PC 249 & BOF 45)

08/07 Integrated management of stock fusarium wilt (PC 213, PC 213a, PC 249)

Factsheets from 2006

04/06 Guidelines for the post-harvest handling of cut tulips

03/06 Guidelines for the post-harvest handling of cut lilies

02/06 Guidelines for the post-harvest handling of summer cut flowers and cut foliage

Factsheets from 2005

24/05 Guidelines for the post-harvest handling of cut flowers

07/05 Securing your water supply for the future

Factsheets from 2004

13/04 Acidification of ‘Storite’ in HWT for narcissus basal rot control (BOF 43 & BOF 43a)

Factsheets from 2003

14/03 Control of narcissus smoulder and white mould (BOF 41)

11/03 Control of powdery mildew diseases on cut flowers (BOF 44)

Information Sheets

Summary of Cut Flower Centre (CFC) trial results for a new range of Solomio and Star spray carnations from Hilverda Kooji (2012)

bloodworthc
Typewritten Text
38
Page 43: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

HDC is a division of the Agriculture and Horticulture Development Board HDC, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2TL Tel: +44 (0)24 7669 2051 Email: [email protected] Website: www.hdc.org.uk

Summary of Cut Flower Centre (CFC) trial results for a new range of Breanthus annual dianthus from Hilverda Kooji (2012)

Annual dianthus (Dianthus barbatus hybrids) as a cut flower

Guides

Ornamental plant quality – developing a whole business management system - a grower guide

DVDs

Best practice for outdoor flower harvesting – a training DVD

Health & safety in horticulture - an awareness DVD in ten languages (plus English)

Computer Programmes

MORPH 4 download available from – www.warwick.ac.uk/go/morph/models

…………………………………………………………………………………...………………………………………………

Please fill in the form and return it to: Louise Arculus, HDC, AHDB, Stoneleigh Park, Kenilworth, Warwickshire CV8 2TL, or email

to: [email protected].

Name…………………………………………………………………………………………………………………………………………………………………………………………

Address …………………………………………………………………………………………………………………………………………………………………………………….

Email …………………………………………………………………………………………………………………………………………………………………………………………

Tel No …………………………………………………………………………………………………HDC Levy payer/Associate No………………………………………

bloodworthc
Typewritten Text
39
Page 44: HDC/CFC Forced Tulip Flower Event€¦ · Waitrose Sales (000's) £5,523 7.3% £3,402 3.6% £1,342 2.2% % Market Share 10% 1.4%pts 11.5% 1.0%pts 9.2% 0.0%pts Source: Nielsen Scantrack

HDC is a division of the Agriculture and Horticulture Development Board (AHDB)