HDTV and Satellite TelevisionCERD Conference

Martin O, Kubacki, Bratislava, 12.2.2009

Who we are

� A wholly-owned SES company

� Operator of the leading DTH broadcast satellite system in Europe

� Extensive product and service portfolio

� 243 employees from 24 different countries

� Headquarters in Luxembourg, 9 affiliate offices in Europe & Africa

� 16 ASTRA Group (ASTRA + SIRIUS) satellites over Europe, 3 new satellites

16/02/2009 2

� 16 ASTRA Group (ASTRA + SIRIUS) satellites over Europe, 3 new satellites under procurement

� More than 2,500 TV, radio and interactive channels available

� In total, 117 million homes are connected to the ASTRA Group satellites

SES

SES AMERICOM

100%

SES NEW SKIES

100%

SES ASTRA

100%

SES ASTRA within SES

16/02/2009 3

CIEL

70%

QuetzSat

49%

APS(ASTRA Platform

Services)

100%

ND SatCom

100%

ASTRA TechCom Services

100%ASTRA

Broadband Services

100%AMERICOM

GOVERNMENT SERVICES

100%

SES SIRIUS

90%

Note: shaded boxes (e.g. SES SIRIUS, APS) indicate companies under SES ASTRA management control

solaris mobile

50%

19.2°°°° east :TV, radio, interactive TV

28.2°°°° east :TV, radio, interactive TV and broadband servicesN

SS

-10

AM

C-6

AM

C-3

NS

S-8

06

The SES fleet (ASTRA Group highlighted)

16 satellites at 5 orbital positions

16/02/2009 4

23.5°°°° east :TV, radio, cable feeds,

and broadband services

5°°°° east :TV, radio, cable feeds,

broadband services, OU and VSAT

31.5°°°° east :TV, radio, cable & terrestrial feeds,

and broadband services5°°°°E

NS

S-7

1L

1KR

1H

1F

1G**

3A

1M

23.5°°°°E19.2°°°°E

2A

2B

2D

28.2°°°°E

2C

Siri

us 4

AS

TR

A 4

A

31.5°°°°E

1D*

*Satellite in inclined orbit

**Pending fleet redeployment in early 2009

1E

SES worldwide coverage

16/02/2009 5

� SES ASTRA is Europe’s #1 DTH satellite service provider, reaching 117 million TV households

� SES AMERICOM is a major player in broadcasting for US cable services reaching some 80 million US households

� SES NEW SKIES is a premier provider of satellite communications services, with more than 250 customers based in 80 countries

Estonia

Latvia

Lithuania

Ireland

UK

Russia

28.2E

5.0E

Fleet Strategy

The SES ASTRA Fleet Strategy

19.2E

►SES ASTRA started out with 19.2E

►UK/Ireland traffic moved from 19.2E to 28.2E to grow

►SES ASTRA invests into 23.5E to

16/02/2009 6

Belarus

Ukraine

Romania

Poland

CzeSlovak

Hungary

Croatia Bosnia

Serbia

Italy

Benelux

France

Germany

Spain

AustriaSwitzerland

Portugal

Bulgaria

Slovenia

19.2E

23.5E

►SES ASTRA invests into 23.5E to develop a new DTH position for Central European and Balkan markets

►SES Sirius acquired, serving Nordic, Baltics, Ukraine, Romania, Bulgaria and Russia

ASTRA customers

Europe’s leading broadcasters and resellers are ASTRA customers

16/02/2009 7

50

60

70

80

90

100

110

ASTRA Group serves 117 mill. homes across Europe

50DTH

AS

TR

A H

ouse

hold

s in

Mill

.

ASTRA Group household coverage

16/02/2009 8

0

10

20

30

40

50

1997 1998 1999 2000 2001 2002 2003 2004* 2005** 2006 2007***

67via

cable

AS

TR

A H

ouse

hold

s in

Mill

.

*including 4 more countries: Bosnia, Serbia, Morocco and Tunisia; **incl. 1 more country: Algeria; ***incl. SIRIUS Source: SES ASTRA, Satellite Monitors

Total 70.5 74.5 77.9 87.5 91.3 91.9 94.4 102.7 107.0 109.2

DTH&SMATV 24.8 26.5 28.3 30.9 33.7 34.4 36.4 41.4 45.0 47.2

Cable 45.7 48.0 49.7 56.6 57.7 57.4 57.9 61.3 62.0 62.0

117.2

50.3

66.9

SES ASTRA develops 23.5E as DTH position for growth supports broadcasters in their business

planning and marketing activities

There are 3 DTH platforms on 23.5E, Czecho-Slovak Skylink with more than 500 000 activate smart cards , Czech CS Link with 300 000 active smart cards and

Dutch Canal Digitaal with more than 1 mil subs

23.5E Serving Key Growth markets

� Building up on the success of 19.2E, ASTRA’s 23.5 East position built a new strong neighborhood for growth in the CEE markets

�Today almost 400 TV and radio channels available from 23.5E, including 7 HD channels

� Currently two satellites are operated at 23.5E position: ASTRA 3A & ASTRA1E

�ASTRA 1G to be deployed at 23.5E Q1 2009

�New satellite ASTRA 3B is under procurement and will

SA

TS

OF

T

ASTRA 1G (23.5E)Tx Beam (Transponder 3.012)

Az = -0.38° / El = 0.30°DVB-S QPSK 3/4 (60 / 85 / 120 cm antenna contour)

16/02/2009 9

�New satellite ASTRA 3B is under procurement and will be launched by YE 2009

� ASTRA Duo-LNB enables simultaneous reception of channels and services from ASTRA satellites at 19.2° and 23.5° East

�More than 80% these homes receive programs from both positions 23.5E & 19.2E

� Astra 23.5E position became ‘a must’ position for all Slovak & Czech broadcasters

� Astra 23.5E position as a home to Astra2Connect – two way broadband service that delivers high-speed internet access

-4.50 -4.00 -3.50 -3.00 -2.50 -2.00 -1.50 -1.00 -0.50 0.00 0.50 1.00Theta*cos(phi) in Degrees

5.50

6.00

6.50

7.00

7.50

8.00

8.50

Th

eta

*sin(p

hi) in

De

gre

es

Skylink on Astra 23.5E

� Czecho-Slovak platform on Astra 23.5E position

� 100% coverage of the entire country thanks to Astra satellites

� More than 500 000 activated smart cards in Slovakia and Czech Republic (Nov 2008)

� Leading satellite platform in Czech Republic

� Basic package (13 SD channels) available for one off payment

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payment

� Carrying all Slovak & Czech public/commercial channels broadcasted in the highest quality

� 12 channels available in premium package

� The first Czech HD channel NOVA HD (CME) launched in October 2008 exclusively on Skylink along with Eurosport HD & Brava HD

� Due to difficulties with implementation of DVB-T, Skylink platform is able to gain significant digital market share

� More than 40 TV and radio channels from 23.5 position plus 300 FTA TV/radio channels via

HDTV on Astra

ASTRA - making Europe HD ready

� HDTV pioneer & driver in Europe

� broadcast the first European HDTV channel in 2004

� leads the drive for quality standards for HD consumer equipment

� committed to maintaining the momentum of HDTV in Europe: ASTRA will carry 100+ HD channels by 2010

� HD standard facilitator

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� HD standard facilitator

� key role in the adoption of the EICTA* “HD ready” logo

� ASTRA is the leading delivery platform for HDTV in Europe

� new specifications for display devices with native 1920x1080 resolution that also handle 1080 progressive input signals.

*European Information & Communications Technology Industry Association

Satellite – Europe’s leading HDTV distribution mean

� High-definition TV is the most exciting industry innovation since the introduction of colour television in the 60s

� HDTV is already a bestseller in the US and is gaining momentum in Europe

� Film studios and commercial TV companies now produce most or all of their output in high definition and the demand for HD services is constantly growing

� Benefits of HDTV

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� stunning picture quality and detail

� up to 5 times more picture information than ordinary TV

� vivid and life-like colours

� cinema-style 16:9 widescreen aspect ratio

� high-quality 5.1 Dolby Digital surround sound

� multichannel audio for different languages

� extended potential for computer game graphics and sound

Market drivers for HDTV

� Several factors are contributing to the growing popularity of HDTV:

� Significant penetration of HD-enabled TVs - primarily LCD and plasma

� High-definition DVDs

� Increasing production of HD content

� Availability of HDTV receivers

� Decreasing price of HD Ready devices

� High-profile sports events (e.g. World & European Cups, Olympic Games)

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Projected Growth for HDTV in Europe

40000000

50000000

60000000

70000000

Uni

ts f

lat

scre

ens

HDreadyscreens

Full HD

More than 37 mill HD ready TV sets sold since Feb. 2005

representing ca. 20% of European TV Homes

Consumer readiness – HD ready TV sets

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0

10000000

20000000

30000000

40000000

Jan 0

5-Feb

05

Mar

05-

Apr 0

5

May

05-

Jun 0

5

Jul 0

5-Aug 05

Sep 0

5-Oct

05

Nov 05

-Dec 0

5

Jan

06-F

eb 0

6

Mar

06-

Apr 06

May

06-

Jun 0

6

Jul 0

6-Aug

06

Sep 0

6-Oct 0

6

Nov 06-D

ec 06

Jan 0

7-Feb

07

Mar

07-

Apr 07

May

07-

Jun

07

Jul 0

7-Aug

07

Sept 0

7- O

ct 07

Nov 07

- Dec

07

Uni

ts f

lat

scre

ens

All flatscreens

Source: GfK Retail & Technology, Dec. 2007Type of Screens: LCD, Plasma, Rear projectionEurope: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Netherlands,

Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, UK

Satellite remains largest High Definition platform

35 million HDTV homes in Europe by 2012

HD in DTT:Strong growth in France and UK due to push from regulators Ofcom, CSA

HD in IPTV:Growth mainly in France 11.0

14.7

10

15

20

Cable DTT IPTV DTH

16/02/2009 16

Source: Screen Digest, July 2008Countries: Europe excluding Russia and TurkeyDTH – Astra: AT, BE, DE, ES, FR, GB, IE, NL, EST, H, RO, SK, SLO, CZ, DEN, FIN, SWE DTH – others: CH, IT, PL, PT

0.30.9

2.0

4.0

7.1

0

5

10

2006 2007 2008 2009 2010 2011 2012

100 High Definition channels on ASTRA in 2010

Forecast year end 2004 - 2010

3 7 12 28 50 75 100

Expected +25 new channels

Expected +25 new

channels

Currently more than 60 HD

channels on ASTRA

More than 100

16/02/2009 17

2004 2005 2006 2007 2008 2009 2010

channelsASTRA

Currently 1.8 Million HD viewers on

ASTRA

More than 100 HDTV channels on Astra in 2010

HDTV in Slovakia

� Astra offered extensive High Definition coverage of the 2008 Olympic Games

� 12 FTA and pay TV channels were broadcasted covering all major European markets

� Slovakian public broadcaster STV transmitted its new sports channel STV3 via Astra 23.5E position in HD quality

� Czecho-Slovak platform Skylink launched in October 2008 3 HD channels – Nova HD, Eurosport HD, Brava HD

16/02/2009 18

HD

� Interesting FTA HD package on Astra satellites – Anixe HD, Arte HD, Astra HD demo channels on 19.2E & 23.5E

� Astra satellite is the only one way to receive HDTV television programs throughout the entire Slovakian territory

� HDTV offer via Astra satellites will grow in the near future

� Sales of LCD and plasma screens are increasing rapidly. People are requiring reliable, digital TV content also in HD quality

Why HD via satellite?

� Satellite HD

� Satellite is the only way to receive HDTV television programs (from the day one) throughout the entire country

� Satellite provides immediate access to large bandwidths � Satellite offers national or regional coverage with a single beam, low set-up overheads � By 2010, the ASTRA satellites alone will be transmitting around 100 HD channels in

Europe

� Cable HD

� Due to limited bandwidth, cable cannot support the diversity and quality of high-definition programming available via satellite

16/02/2009 19

programming available via satellite � National coverage involves different cable networks and there are high set-up costs for

network operators and broadcasters� By 2010 it’s possible that around 21 to 27 European HD channels will be delivered by

cable.

� Terrestrial HD

� The scarcity of terrestrial bandwidth limits the potential of HD for free-to-air broadcasters� High coverage requires very high investments into infrastructure (digital terrestrial

transmitters)� A national infrastructure of repeaters will be required and only national DTT broadcasters

will be able to afford the significant set-up costs� Technical reach in rural areas limited� As a result, terrestrial TV in Europe will provide the lowest number of HD channels:

potentially between 4 and 14 by 2010

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