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HDTV UPDATE. Brian Markwalter Columbus, OH November 13, 2002. Consumer Electronics Association (CEA). More than 1000 corporate members Producer & Sponsor of the International Consumer Electronics Show (CES) Industry’s voice in Washington Market research. CEA’s DTV Focus. Policy issues - PowerPoint PPT Presentation

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  • Consumer Electronics Association

  • HDTV UPDATEBrian MarkwalterColumbus, OHNovember 13, 2002

    Consumer Electronics Association

  • Consumer Electronics Association (CEA)More than 1000 corporate membersProducer & Sponsor of the International Consumer Electronics Show (CES)Industrys voice in WashingtonMarket research

    Consumer Electronics Association

  • CEAs DTV FocusPolicy issues

    Education programsRetail training seminarsPartnership programsConsumer outreach

    CEADTV SubdivisionDTV AwardsDTV Summit

    Consumer Electronics Association

  • Consumer DTV Expectationsper Chairman TauzinDTV sets should receive broadcast signalsDTV sets should work with all cable systemsCable-ready DTV sets should be available at reasonable pricesNew DTV sets should bring consumers "exciting new contentHome recording still should be availableHTDV sets should have high-quality programmingConsumers should be able to make informed decisions on new equipment

    Consumer Electronics Association

  • The HDTV TransitionOver 3.8 million DTV Products Sold Prices Down 50 percent since 98DTV 36.8% of total TV RevenueDTV More Than 60% of Projection SetsDTV Units Up 83% in 02 - $$ Up 69%

    Consumer Electronics Association

  • DTV Revenue - JulyDTV revenue for July 2002 represented 52 percent of total TV Revenue FIRST TIME that DTV sales ($$) have surpassed analog sales

    Consumer Electronics Association

  • Digital TV ProductsOver 40 manufacturers366 HDTV monitors27 integrated HDTV sets19 HDTV set-top decoders38 EDTV monitors

    Consumer Electronics Association

  • Digital Television Sales TrendsJanuary 1999 to July 2002

    Consumer Electronics Association

    Chart1

    365212772.219

    337110897.363

    549416836.872

    31998546.194

    425010104.477

    707315006.017

    462411338.787

    669216298.266

    1506028233.203

    2143250522.661

    2263456556.966

    2374557801.903

    2442465812.295

    2586568230.251

    4053296269.031

    2089755716.855

    2869370300.368

    3565187429.106

    4452198246.862

    71089147482.771

    79986171107.74

    88011182608.208

    95675190825.116

    93085193034.141

    81629159602.338

    73156146660.957

    79773155816.762

    5216898542.348

    84208148672.87

    90973159462.516

    117851222401.178

    137854243889.474

    147573268229.957

    187464341751.747

    195914346724.421

    185676321908.152

    149291266852.568

    133764242312.502

    148369257683.617

    122215216904.855

    152008242955.716

    169272294404.457

    213159369311.697

    Units

    Dollars (In Thousands)

    Historical

    UnitsDollars (thousands)CumulativeASP (Thousands)

    J-993,65212,7723,6523.4973217415J

    F-993,37110,8977,0233.2326796203F

    M-995,49416,83712,5173.0645926465M

    A-993,1998,54615,7162.6715204751A

    M-994,25010,10419,9662.377524M

    J-997,07315,00627,0392.1215915453J

    J-994,62411,33931,6632.4521598183J

    A-996,69216,29838,3552.4354850568A

    S-9915,06028,23353,4151.8747146746S

    O-9921,43250,52374,8472.3573470045O

    N-9922,63456,55797,4812.4987614209N

    D-9923,74557,802121,2262.4342768162D

    J-0024,42465,812145,6502.6945748035J

    F-0025,86568,230171,5152.6379374058F

    M-0040,53296,269212,0472.3751364601M

    A-0020,89755,717232,9442.6662609465A

    M-0028,69370,300261,6372.4500877566M

    J-0035,65187,429297,2882.4523605509J

    J-0044,52198,247341,8092.2067532625J

    A-0071,089147,483412,8982.0746215448A

    S-0079,986171,108492,8842.1392211137S

    O-0088,011182,608580,8952.0748339185O

    N-0095,675190,825676,5701.9945138856N

    D-0093,085193,034769,6552.0737405704D

    J-0181,629159,602851,2841.9552161364J

    F-0173,156146,661924,4402.0047700394F

    M-0179,773155,8171,004,2131.9532518772M

    A-0152,16898,5421,056,3811.8889424168A

    M-0184,208148,6731,140,5891.7655432975M

    J-0190,973159,4631,231,5621.7528554186J

    J-01117,851222,4011,349,4131.8871386581J

    A-01137,854243,8891,487,2671.7691867773A

    S-01147,573268,2301,634,8401.8176086208S

    O-01187,464341,7521,822,3041.823026005O

    N-01195,914346,7242,018,2181.7697786835N

    D-01185,676321,9082,203,8941.7337089985D

    J-02149,291266,8532,353,1851.7874658754J

    F-02133,764242,3132,486,9491.8114926438F

    M-02148,369257,6842,635,3181.7367753169M

    A-02122,215216,9052,757,5331.7747809598A

    M-02152,008242,9562,909,5411.5983087469M

    J-02169,272294,4043,078,8131.7392389586J

    J-02213,159369,3123,291,9721.7325644097J

    A-02003,291,9720A

    S-02003,291,9720S

    O-02003,291,9720O

    N-02003,291,9720N

    D-02003,291,9720D

    Historical

    &A

    Page &P

    Units

    Dollars (In Thousands)

    chart02

    Thousands of Dollars

    Average Selling Price of DTV by month

    chart01

    US FACTORY SALES DIGITAL TELEVISION

    FOR INTERNAL USE ONLY

    Total Monthly DTV 2002Total Quarterly DTV 2002

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan149,291$266,852,568$1,787-20%-17%83%67%1st QTR431,424766,848,687$1,777

    Feb133,764$242,312,502$1,811-10%-9%83%65%2nd QTR443,495754,265,028$1,701

    Mar148,369$257,683,617$1,73711%6%86%65%3rd QTR213,159369,311,697$1,733

    Apr122,215$216,904,855$1,775-18%-16%134%120%4th QTR00$0

    May152,008$242,955,716$1,59824%12%81%63%Y-T-D1,088,0781,890,425,412$1,737

    Jun169,272$294,404,457$1,73911%21%86%85%

    Jul213,159$369,311,697$1,73326%25%81%66%

    Aug$0-100%-100%-100%-100%

    Sep$00%0%-100%-100%

    Oct$00%0%-100%-100%

    Nov$00%0%-100%-100%

    Dec$00%0%-100%-100%

    Y-T-D1,088,078$1,890,425,412$1,737.4088%73%

    Total Monthly Direct View DTVTotal Quarterly Direct View DTV

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan28,418$43,433,776$1,528-25%-26%75%75%1st QTR85,875131,592,388$1,532

    Feb25,839$40,614,126$1,572-9%-6%52%63%2nd QTR79,072105,504,214$1,334

    Mar31,618$47,544,486$1,50422%17%25%26%3rd QTR48,64161,403,737$1,262

    Apr22,410$33,508,903$1,495-29%-30%70%89%4th QTR00$0

    May29,652$37,155,390$1,25332%11%11%-4%Y-T-D213,588$298,500,339$1,398

    Jun27,010$34,839,921$1,290-9%-6%-10%-19%

    Jul48,641$61,403,737$1,26280%76%59%28%

    Aug$0-100%-100%-100%-100%

    Sep$00%0%-100%-100%

    Oct$00%0%-100%-100%

    Nov$00%0%-100%-100%

    Dec$00%0%-100%-100%

    Y-T-D213,588$298,500,339$1,39834%27%

    Total Monthly Rear Projection DTVTotal Quarterly Projection DTV

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan107,029$194,326,145$1,816-20%-19%69%58%1st QTR299,055546,329,094$1,827

    Feb94,917$177,683,586$1,872-11%-9%74%59%2nd QTR305,826501,423,010$1,640

    Mar97,109$174,319,363$1,7952%-2%89%73%3rd QTR141,397232,523,513$1,644

    Apr87,225$152,617,726$1,750-10%-12%134%116%4th QTR00$0

    May100,427$161,106,950$1,60415%6%79%60%Y-T-D746,278$1,280,275,617$1,716

    Jun118,174$187,698,334$1,58818%17%100%80%

    Jul141,397$232,523,513$1,64420%24%65%44%

    Aug$0-100%-100%-100%-100%

    Sep$00%0%-100%-100%

    Oct$00%0%-100%-100%

    Nov$00%0%-100%-100%

    Dec$00%0%-100%-100%

    Y-T-D746,278$1,280,275,617$1,71683%66%

    All Digital Set-top Receivers/DecodersTotal Quarterly Digital Set-top Receivers/Decoders

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan6,474$3,256,557$503-51%-59%1st QTR19,0269,404,448$494

    Feb6,093$3,121,181$512-6%-4%-49%-57%2nd QTR19,1628,243,041$430

    Mar6,459$3,026,710$4696%-3%-70%-77%3rd QTR6,1032,505,200$410

    Apr5,835$2,454,880$421-10%-19%-14%-39%4th QTR00$0

    May4,980$2,060,649$414-15%-16%-38%-55%Y-T-D44,291$20,152,689$455

    Jun8,347$3,727,512$44768%81%-22%-38%

    Jul6,103$2,505,200$410-27%-33%-14%-39%

    Aug$0-100%-100%-100%-100%

    Sep$00%0%-100%-100%

    Oct$00%0%-100%-100%

    Nov$00%0%-100%-100%

    Dec$00%0%-100%-100%

    Y-T-D44,291$20,152,689$455-44%-57%

    NAData not available

    *Excluded per security provisions

    This Changes each month

    chart00

    US FACTORY SALES DIGITAL TELEVISION

    FOR INTERNAL USE ONLY

    Total Monthly DTV 2001Total Quarterly DTV 2001

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan81,629$159,602,338$1,955234%143%1st QTR234,558462,080,057$1,970

    Feb73,156$146,660,957$2,005-10%-8%183%115%2nd QTR225,160402,634,965$1,788

    Mar79,773$155,816,762$1,9539%6%97%62%3rd QTR403,278734,520,609$1,821

    Apr52,168$98,542,348$1,889-35%-37%150%77%4th QTR569,0541,010,384,320$1,776

    May84,208$148,672,870$1,76661%51%193%111%Y-T-D1,459,7312,648,363,760$1,814

    Jun90,973$159,462,516$1,7538%7%155%82%

    Jul117,851$222,401,178$1,88730%39%165%126%

    Aug137,854$243,889,474$1,76917%10%94%65%

    Sep147,573$268,229,957$1,8187%10%84%57%

    Oct187,464$341,751,747$1,82327%27%113%87%

    Nov195,914$346,724,421$1,7705%1%105%82%

    Dec185,676$321,908,152$1,734-5%-7%99%67%

    **Y-T-D1,459,731$2,648,363,760$1,814.28125%86%

    ** Total YTD will not reflect the sum of individual months due to security provisions

    Total Monthly Direct View DTVTotal Quarterly Direct View DTV

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan16,221$24,770,880$1,527335%314%1st QTR58,59587,340,244$1,491

    Feb16,996$24,923,145$1,4665%1%209%205%2nd QTR70,16299,218,025$1,414

    Mar25,378$37,646,219$1,48349%51%376%381%3rd QTR103,987155,295,233$1,493

    Apr13,211$17,717,460$1,341-48%-53%568%446%4th QTR127,833194,827,453$1,524

    May26,818$38,639,074$1,441103%118%897%906%Y-T-D360,577$536,680,955$1,488

    Jun30,133$42,861,491$1,42212%11%645%439%

    Jul30,571$48,039,857$1,5711%12%141%170%

    Aug33,484$48,164,788$1,43810%0%50%42%

    Sep39,932$59,090,588$1,48019%23%80%62%

    Oct43,736$66,951,777$1,53110%13%119%123%

    Nov46,079$69,385,176$1,5065%4%71%71%

    Dec38,018$58,490,500$1,538-17%-16%81%88%

    Y-T-D360,577$536,680,955$1,488143%137%

    Total Monthly Rear Projection DTVTotal Quarterly Projection DTV

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan63,229$122,686,605$1,940218%138%1st QTR169,252334,988,660$1,979

    Feb54,511$111,636,632$2,048-14%-9%178%112%2nd QTR152,553276,058,126$1,810

    Mar51,512$100,665,423$1,954-6%-10%50%25%3rd QTR292,621533,405,365$1,823

    Apr37,301$70,679,224$1,895-28%-30%105%55%4th QTR422,039755,994,809$1,791

    May56,063$100,843,708$1,79950%43%123%75%Y-T-D1,036,465$1,900,446,960$1,834

    Jun59,189$104,535,194$1,7666%4%93%48%

    Jul85,659$161,985,280$1,89145%55%178%128%

    Aug102,009$182,802,826$1,79219%13%114%77%

    Sep104,953$188,617,259$1,7973%3%85%52%

    Oct140,569$252,117,976$1,79434%34%111%80%

    Nov147,197$263,251,127$1,7885%4%119%91%

    Dec134,273$240,625,706$1,792-9%-9%92%64%

    Y-T-D1,036,465$1,900,446,960$1,834113%76%

    All Digital Set-top Receivers/DecodersTotal Quarterly Digital Set-top Receivers/Decoders

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan13,257$7,921,523$598627%559%1st QTR46,41628,345,954$611

    Feb11,848$7,237,130$611-11%-9%91%125%2nd QTR25,61814,610,476$570

    Mar21,311$13,187,301$61980%82%467%595%3rd QTR23,66513,323,147$563

    Apr6,790$4,004,246$590-68%-70%339%366%4th QTR33,14616,644,748$502

    May8,094$4,583,198$56619%14%285%319%Y-T-D128,845$72,924,325$566

    Jun10,734$6,023,032$56133%31%383%464%

    Jul7,067$4,136,285$585-34%-31%170%210%

    Aug8,377$4,607,609$55019%11%288%325%

    Sep8,221$4,579,253$557-2%-1%142%225%

    Oct12,579$6,716,751$53453%47%219%402%

    Nov10,160$5,274,423$519-19%-21%311%613%

    Dec10,407$4,653,574$4472%-12%130%131%

    Y-T-D128,845$72,924,325$566250%322%

    NAData not available

    *Excluded per security provisions

    briang:Will not equal sum of individual months due to security provisions

    briang:will not reflect the sum of months due to CEA security provisions

    briang:will not equal the sum of quarters

    This Changes each month

    Chart99

    US FACTORY SALES DIGITAL TELEVISION

    FOR INTERNAL USE ONLY

    Total Monthly DTV 2000Total Quarterly DTV 2000

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan24,424$65,812,295$2,695569%415%1st QTR90,821$230,311,577$2,536

    Feb25,865$68,230,251$2,6386%4%667%526%2nd QTR85,241$213,446,329$2,504

    Mar40,532$96,269,031$2,37557%41%638%472%3rd QTR195,596$416,837,373$2,131

    Apr20,897$55,716,855$2,666-48%-42%553%552%4th QTR276,771566,467,465$2,047

    May28,693$70,300,368$2,45037%26%575%596%Y-T-D648,429$1,427,062,744$2,201

    Jun35,651$87,429,106$2,45224%24%404%483%

    Jul44,521$98,246,862$2,20725%12%863%766%

    Aug71,089$147,482,771$2,07560%50%962%805%

    Sep79,986$171,107,740$2,13913%16%431%506%

    Oct88,011$182,608,208$2,07510%7%311%261%

    Nov95,675$190,825,116$1,9959%4%323%237%

    Dec93,085$193,034,141$2,074-3%1%292%234%

    Y-T-D648,429$1,427,062,744$2,201435%384%

    Total Monthly Direct View DTVTotal Quarterly Direct View DTV

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan3,728$5,977,000$1,603408%247%1st QTR14,562$21,980,148$1,509

    Feb5,503$8,180,845$1,48748%37%545%525%2nd QTR8,708$15,043,433$1,728

    Mar5,331$7,822,303$1,467-3%-4%366%378%3rd QTR57,280$88,332,075$1,542

    Apr1,977$3,242,108$1,640-63%-59%116%166%4th QTR67,911101,567,492$1,496

    May2,689$3,842,142$1,42936%19%176%163%Y-T-D148,461$226,923,148$1,529

    Jun4,042$7,959,183$1,96950%107%163%277%

    Jul12,711$17,766,637$1,398214%123%748%699%

    Aug22,389$34,024,913$1,52076%92%2185%1717%

    Sep22,180$36,540,525$1,647-1%7%543%802%

    Oct19,942$29,957,853$1,502-10%-18%637%640%

    Nov26,930$40,510,668$1,50435%35%1009%1069%

    Dec21,039$31,098,971$1,478-22%-23%471%509%

    Y-T-D148,461$226,923,148$1,529610%651%

    Total Monthly Projection DTVTotal Quarterly Projection DTV

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan19,879$51,468,447$2,589581%366%1st QTR73,877$184,512,474$2,498

    Feb19,613$52,722,765$2,688-1%2%679%450%2nd QTR74,063$174,144,466$2,351

    Mar34,385$80,321,262$2,33675%52%691%428%3rd QTR135,300$298,040,714$2,203

    Apr18,195$45,498,604$2,501-47%-43%697%521%4th QTR203,895424,594,623$2,082

    May25,134$57,781,395$2,29938%27%667%569%Y-T-D487,135$1,081,292,277$2,220

    Jun30,734$70,864,467$2,30622%23%455%450%

    Jul30,777$70,897,961$2,3040%0%885%678%

    Aug47,678$103,071,310$2,16255%45%735%615%

    Sep56,845$124,071,443$2,18319%20%389%413%

    Oct66,745$140,119,059$2,09917%13%256%201%

    Nov67,256$137,671,543$2,0471%-2%233%159%

    Dec69,894$146,804,021$2,1004%7%248%179%

    Y-T-D487,135$1,081,292,277$2,220386%309%

    Stand Alone Digital Set-top Receivers/DecodersTotal Quarterly Digital Set-top Receivers/Decoders

    UnitsDollarsAspunits$UnitsDollarsAsp

    Jan1,824$1,201,280$6591st QTR11,796$6,323,227$536

    Feb6,216$3,223,211$519241%168%2nd QTR5,875$3,022,851$515

    Mar3,756$1,898,736$506-40%-41%3rd QTR8,184$3,827,067$468

    Apr1,548$859,295$555-59%-55%4th QTR10,9394,091,097$468

    May2,103$1,094,751$52136%27%Y-T-D36,794$17,264,242$469

    Jun2,224$1,068,805$4816%-2%

    Jul2,620$1,332,445$50918%25%

    Aug2,161$1,083,708$501-18%-19%

    Sep3,403$1,410,914$41557%30%

    Oct3,938$1,338,548$34016%-5%

    Nov2,470$739,358$299-37%-45%

    Dec4,531$2,013,191$44483%172%

    Y-T-D36,794$17,264,242$469

    NAData not available

    *Excluded per security provisions

    Yearly

    US FACTORY SALES DIGITAL TELEVISION

    FOR INTERNAL USE ONLY

    Total Monthly DTV 1999% Change% ChangeTotal Quarterly DTV 1999% Change% Change

    UnitsDollarsAspunits$UnitsDollarsAspunits$

    Jan3,652$12,772,219$3,4971st QTR12,517$40,506,454$3,236

    Feb3,371$10,897,363$3,233-8%-15%2nd QTR14,522$33,656,688$2,31816%-17%

    Mar5,494$16,836,872$3,06563%55%3rd QTR26,376$55,870,256$2,11882%66%

    Apr3,199$8,546,194$2,672-42%-49%4th QTR67,811$164,881,530$2,431157%195%

    May4,250$10,104,477$2,37833%18%Y-T-D121,226$294,914,928$2,433

    Jun7,073$15,006,017$2,12266%49%

    Jul4,624$11,338,787$2,452-35%-24%

    Aug6,692$16,298,266$2,43545%44%

    Sep15,060$28,233,203$1,875125%73%

    Oct21,432$50,522,661$2,35742%79%

    Nov22,634$56,556,966$2,4996%12%

    Dec23,745$57,801,903$2,4345%2%

    Y-T-D121,226$294,914,928$2,433

    Total Monthly Direct View DTV% Change% ChangeTotal Quarterly Direct View DTV% Change% Change

    UnitsDollarsAspunits$UnitsDollarsAspunits$

    Jan734$1,723,319$2,3481st QTR2,732$4,667,096$1,708

    Feb853$1,308,100$1,53416%-24%2nd QTR3,427$4,790,713$1,39825%3%

    Mar1,145$1,635,677$1,42934%25%3rd QTR5,926$8,148,330$1,37573%70%

    Apr916$1,218,573$1,330-20%-26%4th QTR8,816$12,615,897$1,43149%55%

    May975$1,461,221$1,4996%20%Y-T-D20,901$30,222,036$1,446

    Jun1,536$2,110,919$1,37458%44%

    Jul1,499$2,223,476$1,483-2%5%

    Aug980$1,873,095$1,911-35%-16%

    Sep3,447$4,051,759$1,175252%116%

    Oct2,706$4,048,561$1,496-21%-0%

    Nov2,428$3,464,206$1,427-10%-14%

    Dec3,682$5,103,130$1,42752%47%

    Y-T-D20,901$30,222,036$1,446

    Total Monthly Projection DTV% Change% ChangeTotal Quarterly Projection DTV% Change% Change

    UnitsDollarsunits$UnitsDollarsAspunits$

    Jan2,918$11,048,900$3,7861st QTR9,785$35,839,358$3,663

    Feb2,518$9,589,263$3,808-14%-13%2nd QTR11,095$28,865,975$2,60213%19%

    Mar4,349$15,201,195$3,49573%59%3rd QTR20,450$47,721,926$2,33484%65%

    Apr2,283$7,327,621$3,210-48%-52%4th QTR58,995$152,265,633$2,581188%219%

    May3,275$8,643,256$2,63943%18%Y-T-D100,325$264,692,892$2,638

    Jun5,537$12,895,098$2,32969%49%

    Jul3,125$9,115,311$2,917-44%-29%

    Aug5,712$14,425,171$2,52583%58%

    Sep11,613$24,181,444$2,082103%68%

    Oct18,726$46,474,100$2,48261%92%

    Nov20,206$53,092,760$2,6288%14%

    Dec20,063$52,698,773$2,628-1%-1%

    Y-T-D100,325$264,692,892$2,638

    Total Digital Set-top Receivers/Decoders--STAND-ALONE

    UnitsDollarsAsp

    Jan$611,930$0

    Feb$553,526$0

    Mar341$521,009$1,528

    Apr$263,759$0

    May$285,129$0

    Jun378$496,898$1,315

    Jul211$266,684$1,264

    Aug33$0

    Sep1,366$1,134,398$830

    Oct1,909$1,250,466$655

    Nov5,639$3,145,789$558

    Dec10,968$6,153,716$561

    Y-T-D **21,992$14,693,804$668

    NAData not available

    Some data excluded per security provisions

    US FACTORY SALES DIGITAL TELEVISION

    previous year,

    Total DTVprevious quartersame quarter

    % Change% Change% Change% ChangeTotal Units Since InceptionTotal Dollars Since Inception

    QTRUNITSDOLLARSUNITSDollarsUNITSDollarsTotal Dollars Since Inception

    199810000

    20000

    *30000

    *413,17643,162,68413,17643,162,684

    1999112,51740,506,45425,69383,669,138

    214,52233,656,68816%-17%40,215117,325,826

    326,37655,870,25682%66%66,591173,196,082

    467,811164,881,530157%195%415%282%134,402338,077,612

    2000190,821230,311,57734%40%626%469%225,223568,389,189

    285,241213,446,329-6%-7%487%534%310,464781,835,518

    3195,596416,837,373129%95%642%646%506,0601,198,672,891

    4276,771566,467,46542%36%308%244%782,8311,765,140,356

    20011234,558462,080,057-15%-18%158%101%1,017,3892,227,220,413

    2225,160402,634,965-4%-13%164%89%1,242,5492,629,855,378

    3403,278734,520,60979%82%106%76%1,645,8273,364,375,987

    **4569,0541,010,384,32041%38%106%78%2,214,8814,374,760,307

    20021431,424766,848,687-24%-24%84%66%2,646,3055,141,608,994

    2443,495754,265,0283%-2%97%87%3,089,8005,895,874,022

    3213,159369,311,697-52%-51%-47%-50%3,302,9596,265,185,719

    400-100%-100%-100%-100%3,302,9596,265,185,719

    *Combined totals due to security provisions

    **Total YTD for 2001will not add up to the sum of the individual quarters due to security

    MBD00FE3BCD.bin

  • DTV Unit Sales1.46 million in 2001 1.58 million in first nine months of 2002

    Consumer Electronics Association

  • DTV RevenueDollar volume of Digital TV products has surpassed analog for the past three months (July, August, September).

    Consumer Electronics Association

  • Consumer Electronics Association

  • HDTV Product ChoicesDirect ViewProjection TVsFront and rearFlat ScreensPlasma, LCDNew TechnologiesDLP, LCOS, etc.

    Consumer Electronics Association

  • HDTV Entry Level Now Under $1,500

    Consumer Electronics Association

    Chart1

    24332988.3914065515

    22012737.3165908688

    18142598.6012230882

    17372496.4034659374

    2338.1558302337

    2251.3761193821

    2057.2554362228

    1994.4641248156

    1981.2513322985

    1996.9123974503

    Average price based on DTV sales through July 2002.

    DTV

    Color TV

    Year on Market

    Avg. Price in Dollars (adjusted for inflation)

    The Rapid Fall of Prices

    Historical

    UnitsDollars (thousands)CumulativeASP (Thousands)

    J-993,65212,7723,6523.4973217415

    F-993,37110,8977,0233.2326796203

    M-995,49416,83712,5173.0645926465

    A-993,1998,54615,7162.6715204751

    M-994,25010,10419,9662.377524

    J-997,07315,00627,0392.1215915453

    J-994,62411,33931,6632.4521598183

    A-996,69216,29838,3552.4354850568

    S-9915,06028,23353,4151.8747146746

    O-9921,43250,52374,8472.3573470045

    N-9922,63456,55797,4812.4987614209

    D-9923,74557,802121,2262.4342768162

    J-0024,42465,812145,6502.6945748035

    F-0025,86568,230171,5152.6379374058

    M-0040,53296,269212,0472.3751364601

    A-0020,89755,717232,9442.6662609465

    M-0028,69370,300261,6372.4500877566

    J-0035,65187,429297,2882.4523605509

    J-0044,52198,247341,8092.2067532625

    A-0071,089147,483412,8982.0746215448

    S-0079,986171,108492,8842.1392211137

    O-0088,011182,608580,8952.0748339185

    N-0095,675190,825676,5701.9945138856

    D-0093,085193,034769,6552.0737405704

    J-0181,629159,602851,2841.9552161364

    F-0173,156146,661924,4402.0047700394

    M-0179,773155,8171,004,2131.9532518772

    A-0152,16898,5421,056,3811.8889424168

    M-0184,208148,6731,140,5891.7655432975

    J-0190,973159,4631,231,5621.7528554186

    J-01117,851222,4011,349,4131.8871386581

    A-01137,854243,8891,487,2671.7691867773

    S-01147,573268,2301,634,8401.8176086208

    O-01187,464341,7521,822,3041.823026005

    N-01195,914346,7242,018,2181.7697786835

    D-01185,676321,9082,203,8941.7337089985

    J-02149,291266,8532,353,1851.7874658754

    F-02133,764242,3132,486,9491.8114926438

    M-02148,369257,6842,635,3181.7367753169

    A-02122,215216,9052,757,5331.7747809598

    M-02152,008242,9562,909,5411.5983087469

    J-02169,272294,4043,078,8131.7392389586

    J-02213,159369,3123,291,9721.7325644097

    A-02003,291,9720

    S-02003,291,9720

    O-02003,291,9720

    N-02003,291,9720

    D-02003,291,9720

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    Factory Sales of Digital Televisionby month

    chart02

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    Average Selling Price of DTV by month

    chart01

    US FACTORY SALES DIGITAL TELEVISION

    FOR INTERNAL USE ONLY

    Total Monthly DTV 2002% Change (from prev month)% Change (from prev month)% Change from same period '01% Change from same period '01Total Quarterly DTV 2002

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan149,291$266,852,568$1,787-20%-17%83%67%1st QTR431,424766,848,687$1,777

    Feb133,764$242,312,502$1,811-10%-9%83%65%2nd QTR443,495754,265,028$1,701

    Mar148,369$257,683,617$1,73711%6%86%65%3rd QTR213,159369,311,697$1,733

    Apr122,215$216,904,855$1,775-18%-16%134%120%4th QTR00$0

    May152,008$242,955,716$1,59824%12%81%63%Y-T-D1,088,0781,890,425,412$1,737

    Jun169,272$294,404,457$1,73911%21%86%85%

    Jul213,159$369,311,697$1,73326%25%81%66%

    Aug$0-100%-100%-100%-100%

    Sep$00%0%-100%-100%

    Oct$00%0%-100%-100%

    Nov$00%0%-100%-100%

    Dec$00%0%-100%-100%

    Y-T-D1,088,078$1,890,425,412$1,737.4088%73%

    Total Monthly Direct View DTV% Change (from prev month)% Change (from prev month)% Change from same period '01% Change from same period '01Total Quarterly Direct View DTV

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan28,418$43,433,776$1,528-25%-26%75%75%1st QTR85,875131,592,388$1,532

    Feb25,839$40,614,126$1,572-9%-6%52%63%2nd QTR79,072105,504,214$1,334

    Mar31,618$47,544,486$1,50422%17%25%26%3rd QTR48,64161,403,737$1,262

    Apr22,410$33,508,903$1,495-29%-30%70%89%4th QTR00$0

    May29,652$37,155,390$1,25332%11%11%-4%Y-T-D213,588$298,500,339$1,398

    Jun27,010$34,839,921$1,290-9%-6%-10%-19%

    Jul48,641$61,403,737$1,26280%76%59%28%

    Aug$0-100%-100%-100%-100%

    Sep$00%0%-100%-100%

    Oct$00%0%-100%-100%

    Nov$00%0%-100%-100%

    Dec$00%0%-100%-100%

    Y-T-D213,588$298,500,339$1,39834%27%

    Total Monthly Rear Projection DTV% Change (from prev month)% Change (from prev month)% Change from same period '01% Change from same period '01Total Quarterly Projection DTV

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan107,029$194,326,145$1,816-20%-19%69%58%1st QTR299,055546,329,094$1,827

    Feb94,917$177,683,586$1,872-11%-9%74%59%2nd QTR305,826501,423,010$1,640

    Mar97,109$174,319,363$1,7952%-2%89%73%3rd QTR141,397232,523,513$1,644

    Apr87,225$152,617,726$1,750-10%-12%134%116%4th QTR00$0

    May100,427$161,106,950$1,60415%6%79%60%Y-T-D746,278$1,280,275,617$1,716

    Jun118,174$187,698,334$1,58818%17%100%80%

    Jul141,397$232,523,513$1,64420%24%65%44%

    Aug$0-100%-100%-100%-100%

    Sep$00%0%-100%-100%

    Oct$00%0%-100%-100%

    Nov$00%0%-100%-100%

    Dec$00%0%-100%-100%

    Y-T-D746,278$1,280,275,617$1,71683%66%

    All Digital Set-top Receivers/Decoders% Change (from prev month)% Change (from prev month)% Change from same period '01% Change from same period '01Total Quarterly Digital Set-top Receivers/Decoders

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan6,474$3,256,557$503-51%-59%1st QTR19,0269,404,448$494

    Feb6,093$3,121,181$512-6%-4%-49%-57%2nd QTR19,1628,243,041$430

    Mar6,459$3,026,710$4696%-3%-70%-77%3rd QTR6,1032,505,200$410

    Apr5,835$2,454,880$421-10%-19%-14%-39%4th QTR00$0

    May4,980$2,060,649$414-15%-16%-38%-55%Y-T-D44,291$20,152,689$455

    Jun8,347$3,727,512$44768%81%-22%-38%

    Jul6,103$2,505,200$410-27%-33%-14%-39%

    Aug$0-100%-100%-100%-100%

    Sep$00%0%-100%-100%

    Oct$00%0%-100%-100%

    Nov$00%0%-100%-100%

    Dec$00%0%-100%-100%

    Y-T-D44,291$20,152,689$455-44%-57%

    NAData not available

    *Excluded per security provisions

    This Changes each month

    chart00

    US FACTORY SALES DIGITAL TELEVISION

    FOR INTERNAL USE ONLY

    Total Monthly DTV 2001% Change (from prev month)% Change (from prev month)% Change from same period '00% Change from same period '00Total Quarterly DTV 2001

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan81,629$159,602,338$1,955234%143%1st QTR234,558462,080,057$1,970

    Feb73,156$146,660,957$2,005-10%-8%183%115%2nd QTR225,160402,634,965$1,788

    Mar79,773$155,816,762$1,9539%6%97%62%3rd QTR403,278734,520,609$1,821

    Apr52,168$98,542,348$1,889-35%-37%150%77%4th QTR569,0541,010,384,320$1,776

    May84,208$148,672,870$1,76661%51%193%111%Y-T-D1,459,7312,648,363,760$1,814

    Jun90,973$159,462,516$1,7538%7%155%82%

    Jul117,851$222,401,178$1,88730%39%165%126%

    Aug137,854$243,889,474$1,76917%10%94%65%

    Sep147,573$268,229,957$1,8187%10%84%57%

    Oct187,464$341,751,747$1,82327%27%113%87%

    Nov195,914$346,724,421$1,7705%1%105%82%

    Dec185,676$321,908,152$1,734-5%-7%99%67%

    **Y-T-D1,459,731$2,648,363,760$1,814.28125%86%

    ** Total YTD will not reflect the sum of individual months due to security provisions

    Total Monthly Direct View DTV% Change (from prev month)% Change (from prev month)% Change from same period '00% Change from same period '00Total Quarterly Direct View DTV

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan16,221$24,770,880$1,527335%314%1st QTR58,59587,340,244$1,491

    Feb16,996$24,923,145$1,4665%1%209%205%2nd QTR70,16299,218,025$1,414

    Mar25,378$37,646,219$1,48349%51%376%381%3rd QTR103,987155,295,233$1,493

    Apr13,211$17,717,460$1,341-48%-53%568%446%4th QTR127,833194,827,453$1,524

    May26,818$38,639,074$1,441103%118%897%906%Y-T-D360,577$536,680,955$1,488

    Jun30,133$42,861,491$1,42212%11%645%439%

    Jul30,571$48,039,857$1,5711%12%141%170%

    Aug33,484$48,164,788$1,43810%0%50%42%

    Sep39,932$59,090,588$1,48019%23%80%62%

    Oct43,736$66,951,777$1,53110%13%119%123%

    Nov46,079$69,385,176$1,5065%4%71%71%

    Dec38,018$58,490,500$1,538-17%-16%81%88%

    Y-T-D360,577$536,680,955$1,488143%137%

    Total Monthly Rear Projection DTV% Change (from prev month)% Change (from prev month)% Change from same period '00% Change from same period '00Total Quarterly Projection DTV

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan63,229$122,686,605$1,940218%138%1st QTR169,252334,988,660$1,979

    Feb54,511$111,636,632$2,048-14%-9%178%112%2nd QTR152,553276,058,126$1,810

    Mar51,512$100,665,423$1,954-6%-10%50%25%3rd QTR292,621533,405,365$1,823

    Apr37,301$70,679,224$1,895-28%-30%105%55%4th QTR422,039755,994,809$1,791

    May56,063$100,843,708$1,79950%43%123%75%Y-T-D1,036,465$1,900,446,960$1,834

    Jun59,189$104,535,194$1,7666%4%93%48%

    Jul85,659$161,985,280$1,89145%55%178%128%

    Aug102,009$182,802,826$1,79219%13%114%77%

    Sep104,953$188,617,259$1,7973%3%85%52%

    Oct140,569$252,117,976$1,79434%34%111%80%

    Nov147,197$263,251,127$1,7885%4%119%91%

    Dec134,273$240,625,706$1,792-9%-9%92%64%

    Y-T-D1,036,465$1,900,446,960$1,834113%76%

    All Digital Set-top Receivers/Decoders% Change (from prev month)% Change (from prev month)% Change from same period '00% Change from same period '00Total Quarterly Digital Set-top Receivers/Decoders

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan13,257$7,921,523$598627%559%1st QTR46,41628,345,954$611

    Feb11,848$7,237,130$611-11%-9%91%125%2nd QTR25,61814,610,476$570

    Mar21,311$13,187,301$61980%82%467%595%3rd QTR23,66513,323,147$563

    Apr6,790$4,004,246$590-68%-70%339%366%4th QTR33,14616,644,748$502

    May8,094$4,583,198$56619%14%285%319%Y-T-D128,845$72,924,325$566

    Jun10,734$6,023,032$56133%31%383%464%

    Jul7,067$4,136,285$585-34%-31%170%210%

    Aug8,377$4,607,609$55019%11%288%325%

    Sep8,221$4,579,253$557-2%-1%142%225%

    Oct12,579$6,716,751$53453%47%219%402%

    Nov10,160$5,274,423$519-19%-21%311%613%

    Dec10,407$4,653,574$4472%-12%130%131%

    Y-T-D128,845$72,924,325$566250%322%

    NAData not available

    *Excluded per security provisions

    briang:Will not equal sum of individual months due to security provisions

    briang:will not reflect the sum of months due to CEA security provisions

    briang:will not equal the sum of quarters

    This Changes each month

    Chart99

    US FACTORY SALES DIGITAL TELEVISION

    FOR INTERNAL USE ONLY

    Total Monthly DTV 2000% Change (from prev month)% Change (from prev month)% Change from same period '99% Change from same period '99Total Quarterly DTV 2000

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan24,424$65,812,295$2,695569%415%1st QTR90,821$230,311,577$2,536

    Feb25,865$68,230,251$2,6386%4%667%526%2nd QTR85,241$213,446,329$2,504

    Mar40,532$96,269,031$2,37557%41%638%472%3rd QTR195,596$416,837,373$2,131

    Apr20,897$55,716,855$2,666-48%-42%553%552%4th QTR276,771566,467,465$2,047

    May28,693$70,300,368$2,45037%26%575%596%Y-T-D648,429$1,427,062,744$2,201

    Jun35,651$87,429,106$2,45224%24%404%483%

    Jul44,521$98,246,862$2,20725%12%863%766%

    Aug71,089$147,482,771$2,07560%50%962%805%

    Sep79,986$171,107,740$2,13913%16%431%506%

    Oct88,011$182,608,208$2,07510%7%311%261%

    Nov95,675$190,825,116$1,9959%4%323%237%

    Dec93,085$193,034,141$2,074-3%1%292%234%

    Y-T-D648,429$1,427,062,744$2,201435%384%

    Total Monthly Direct View DTV% Change (from prev month)% Change (from prev month)% Change from same period '99% Change from same period '99Total Quarterly Direct View DTV

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan3,728$5,977,000$1,603408%247%1st QTR14,562$21,980,148$1,509

    Feb5,503$8,180,845$1,48748%37%545%525%2nd QTR8,708$15,043,433$1,728

    Mar5,331$7,822,303$1,467-3%-4%366%378%3rd QTR57,280$88,332,075$1,542

    Apr1,977$3,242,108$1,640-63%-59%116%166%4th QTR67,911101,567,492$1,496

    May2,689$3,842,142$1,42936%19%176%163%Y-T-D148,461$226,923,148$1,529

    Jun4,042$7,959,183$1,96950%107%163%277%

    Jul12,711$17,766,637$1,398214%123%748%699%

    Aug22,389$34,024,913$1,52076%92%2185%1717%

    Sep22,180$36,540,525$1,647-1%7%543%802%

    Oct19,942$29,957,853$1,502-10%-18%637%640%

    Nov26,930$40,510,668$1,50435%35%1009%1069%

    Dec21,039$31,098,971$1,478-22%-23%471%509%

    Y-T-D148,461$226,923,148$1,529610%651%

    Total Monthly Projection DTV% Change (from prev month)% Change (from prev month)% Change from same period '99% Change from same period '99Total Quarterly Projection DTV

    UnitsDollarsAspunits$units$UnitsDollarsAsp

    Jan19,879$51,468,447$2,589581%366%1st QTR73,877$184,512,474$2,498

    Feb19,613$52,722,765$2,688-1%2%679%450%2nd QTR74,063$174,144,466$2,351

    Mar34,385$80,321,262$2,33675%52%691%428%3rd QTR135,300$298,040,714$2,203

    Apr18,195$45,498,604$2,501-47%-43%697%521%4th QTR203,895424,594,623$2,082

    May25,134$57,781,395$2,29938%27%667%569%Y-T-D487,135$1,081,292,277$2,220

    Jun30,734$70,864,467$2,30622%23%455%450%

    Jul30,777$70,897,961$2,3040%0%885%678%

    Aug47,678$103,071,310$2,16255%45%735%615%

    Sep56,845$124,071,443$2,18319%20%389%413%

    Oct66,745$140,119,059$2,09917%13%256%201%

    Nov67,256$137,671,543$2,0471%-2%233%159%

    Dec69,894$146,804,021$2,1004%7%248%179%

    Y-T-D487,135$1,081,292,277$2,220386%309%

    Stand Alone Digital Set-top Receivers/Decoders% Change (from prev month)% Change (from prev month)Total Quarterly Digital Set-top Receivers/Decoders

    UnitsDollarsAspunits$UnitsDollarsAsp

    Jan1,824$1,201,280$6591st QTR11,796$6,323,227$536

    Feb6,216$3,223,211$519241%168%2nd QTR5,875$3,022,851$515

    Mar3,756$1,898,736$506-40%-41%3rd QTR8,184$3,827,067$468

    Apr1,548$859,295$555-59%-55%4th QTR10,9394,091,097$468

    May2,103$1,094,751$52136%27%Y-T-D36,794$17,264,242$469

    Jun2,224$1,068,805$4816%-2%

    Jul2,620$1,332,445$50918%25%

    Aug2,161$1,083,708$501-18%-19%

    Sep3,403$1,410,914$41557%30%

    Oct3,938$1,338,548$34016%-5%

    Nov2,470$739,358$299-37%-45%

    Dec4,531$2,013,191$44483%172%

    Y-T-D36,794$17,264,242$469

    NAData not available

    *Excluded per security provisions

    Yearly

    US FACTORY SALES DIGITAL TELEVISION

    FOR INTERNAL USE ONLY

    Total Monthly DTV 1999% Change% ChangeTotal Quarterly DTV 1999% Change% Change

    UnitsDollarsAspunits$UnitsDollarsAspunits$

    Jan3,652$12,772,219$3,4971st QTR12,517$40,506,454$3,236

    Feb3,371$10,897,363$3,233-8%-15%2nd QTR14,522$33,656,688$2,31816%-17%

    Mar5,494$16,836,872$3,06563%55%3rd QTR26,376$55,870,256$2,11882%66%

    Apr3,199$8,546,194$2,672-42%-49%4th QTR67,811$164,881,530$2,431157%195%

    May4,250$10,104,477$2,37833%18%Y-T-D121,226$294,914,928$2,433

    Jun7,073$15,006,017$2,12266%49%

    Jul4,624$11,338,787$2,452-35%-24%

    Aug6,692$16,298,266$2,43545%44%

    Sep15,060$28,233,203$1,875125%73%

    Oct21,432$50,522,661$2,35742%79%

    Nov22,634$56,556,966$2,4996%12%

    Dec23,745$57,801,903$2,4345%2%

    Y-T-D121,226$294,914,928$2,433

    Total Monthly Direct View DTV% Change% ChangeTotal Quarterly Direct View DTV% Change% Change

    UnitsDollarsAspunits$UnitsDollarsAspunits$

    Jan734$1,723,319$2,3481st QTR2,732$4,667,096$1,708

    Feb853$1,308,100$1,53416%-24%2nd QTR3,427$4,790,713$1,39825%3%

    Mar1,145$1,635,677$1,42934%25%3rd QTR5,926$8,148,330$1,37573%70%

    Apr916$1,218,573$1,330-20%-26%4th QTR8,816$12,615,897$1,43149%55%

    May975$1,461,221$1,4996%20%Y-T-D20,901$30,222,036$1,446

    Jun1,536$2,110,919$1,37458%44%

    Jul1,499$2,223,476$1,483-2%5%

    Aug980$1,873,095$1,911-35%-16%

    Sep3,447$4,051,759$1,175252%116%

    Oct2,706$4,048,561$1,496-21%-0%

    Nov2,428$3,464,206$1,427-10%-14%

    Dec3,682$5,103,130$1,42752%47%

    Y-T-D20,901$30,222,036$1,446

    Total Monthly Projection DTV% Change% ChangeTotal Quarterly Projection DTV% Change% Change

    UnitsDollarsunits$UnitsDollarsAspunits$

    Jan2,918$11,048,900$3,7861st QTR9,785$35,839,358$3,663

    Feb2,518$9,589,263$3,808-14%-13%2nd QTR11,095$28,865,975$2,60213%19%

    Mar4,349$15,201,195$3,49573%59%3rd QTR20,450$47,721,926$2,33484%65%

    Apr2,283$7,327,621$3,210-48%-52%4th QTR58,995$152,265,633$2,581188%219%

    May3,275$8,643,256$2,63943%18%Y-T-D100,325$264,692,892$2,638

    Jun5,537$12,895,098$2,32969%49%

    Jul3,125$9,115,311$2,917-44%-29%

    Aug5,712$14,425,171$2,52583%58%

    Sep11,613$24,181,444$2,082103%68%

    Oct18,726$46,474,100$2,48261%92%

    Nov20,206$53,092,760$2,6288%14%

    Dec20,063$52,698,773$2,628-1%-1%

    Y-T-D100,325$264,692,892$2,638

    Total Digital Set-top Receivers/Decoders--STAND-ALONE

    UnitsDollarsAsp

    Jan$611,930$0

    Feb$553,526$0

    Mar341$521,009$1,528

    Apr$263,759$0

    May$285,129$0

    Jun378$496,898$1,315

    Jul211$266,684$1,264

    Aug33$0

    Sep1,366$1,134,398$830

    Oct1,909$1,250,466$655

    Nov5,639$3,145,789$558

    Dec10,968$6,153,716$561

    Y-T-D **21,992$14,693,804$668

    NAData not available

    Some data excluded per security provisions

    US FACTORY SALES DIGITAL TELEVISION

    previous year,

    Total DTVprevious quartersame quarter

    % Change% Change% Change% ChangeTotal Units Since InceptionTotal Dollars Since Inception

    QTRUNITSDOLLARSUNITSDollarsUNITSDollarsTotal Dollars Since Inception

    199810000

    20000

    *30000

    *413,17643,162,68413,17643,162,684

    1999112,51740,506,45425,69383,669,138

    214,52233,656,68816%-17%40,215117,325,826

    326,37655,870,25682%66%66,591173,196,082

    467,811164,881,530157%195%415%282%134,402338,077,612

    2000190,821230,311,57734%40%626%469%225,223568,389,189

    285,241213,446,329-6%-7%487%534%310,464781,835,518

    3195,596416,837,373129%95%642%646%506,0601,198,672,891

    4276,771566,467,46542%36%308%244%782,8311,765,140,356

    20011234,558462,080,057-15%-18%158%101%1,017,3892,227,220,413

    2225,160402,634,965-4%-13%164%89%1,242,5492,629,855,378

    3403,278734,520,60979%82%106%76%1,645,8273,364,375,987

    **4569,0541,010,384,32041%38%106%78%2,214,8814,374,760,307

    20021431,424766,848,687-24%-24%84%66%2,646,3055,141,608,994

    2443,495754,265,0283%-2%97%87%3,089,8005,895,874,022

    3213,159369,311,697-52%-51%-47%-50%3,302,9596,265,185,719

    400-100%-100%-100%-100%3,302,9596,265,185,719

    *Combined totals due to security provisions

    **Total YTD for 2001will not add up to the sum of the individual quarters due to security

    MBD00FE3BCD.bin

  • Digital HDTV What Owners Are Saying95 percent of HDTV owners would buy it againTwo-thirds of HDTV owners are watching MORE TV1 in 5 HDTV households earn less than $75,000 Middle Class Purchasers!Quality of HD programming is good to excellent but they want MORE

    Consumer Electronics Association

  • HDTV User Focus GroupsConnie Bock, Ph.D., Elon UniversityHDTV owners gravitating towards programs in HD, even if not a favoriteOne viewer Rediscovered CBSReduced Analog PleasureMost satisfied early adopters those with cable HDTV

    Consumer Electronics Association

  • CEA ConsumerMarket ResearchOnline consumers showing greatest familiarity with HDTV more than twice the general population80 percent of online population like the better pictureNearly 30 percent of online consumers believe their next TV will be HDTV

    Consumer Electronics Association

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    Consumer Electronics Association

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    Consumer Electronics Association

  • Update from the Broadcasting CommunityTransition numbers / station updates509 stations in 147 markets, reaching 90% of U.S. TV householdsNewest stations include:WADL, Detroit, MI KNVA, Austin, TXWRBL, Columbus, GAKALB, Alexandria, LAWHLT, Hattiesburg, MSKPXF, Fresno, CAKAIL, Fresno, CAKMAS, Steamboat Springs, COKTVL, Medford, ORWSBK, Boston, MAWYOW, Wausau, WIWCDC, Springfield, MAWMEA, Portland, MESource: NAB 10/8/02

    Consumer Electronics Association

  • Consumer Electronics Association

    HDTV Update - Los Angeles, CAConsumer Electronics AssociationHDTV Update - Los Angeles, CAConsumer Electronics AssociationHDTV Update - Los Angeles, CAConsumer Electronics AssociationHDTV Update - Los Angeles, CAConsumer Electronics Association