hdtv update

Consumer Electronics Association

HDTV UPDATEBrian MarkwalterColumbus, OHNovember 13, 2002


Consumer Electronics Association (CEA)More than 1000 corporate membersProducer & Sponsor of the International Consumer Electronics Show (CES)Industrys voice in WashingtonMarket research


CEAs DTV FocusPolicy issues

Education programsRetail training seminarsPartnership programsConsumer outreach

CEADTV SubdivisionDTV AwardsDTV Summit


Consumer DTV Expectationsper Chairman TauzinDTV sets should receive broadcast signalsDTV sets should work with all cable systemsCable-ready DTV sets should be available at reasonable pricesNew DTV sets should bring consumers "exciting new contentHome recording still should be availableHTDV sets should have high-quality programmingConsumers should be able to make informed decisions on new equipment


The HDTV TransitionOver 3.8 million DTV Products Sold Prices Down 50 percent since 98DTV 36.8% of total TV RevenueDTV More Than 60% of Projection SetsDTV Units Up 83% in 02 - $$ Up 69%


DTV Revenue - JulyDTV revenue for July 2002 represented 52 percent of total TV Revenue FIRST TIME that DTV sales ($$) have surpassed analog sales


Digital TV ProductsOver 40 manufacturers366 HDTV monitors27 integrated HDTV sets19 HDTV set-top decoders38 EDTV monitors


Digital Television Sales TrendsJanuary 1999 to July 2002


Chart1

365212772.219

337110897.363

549416836.872

31998546.194

425010104.477

707315006.017

462411338.787

669216298.266

1506028233.203

2143250522.661

2263456556.966

2374557801.903

2442465812.295

2586568230.251

4053296269.031

2089755716.855

2869370300.368

3565187429.106

4452198246.862

71089147482.771

79986171107.74

88011182608.208

95675190825.116

93085193034.141

81629159602.338

73156146660.957

79773155816.762

5216898542.348

84208148672.87

90973159462.516

117851222401.178

137854243889.474

147573268229.957

187464341751.747

195914346724.421

185676321908.152

149291266852.568

133764242312.502

148369257683.617

122215216904.855

152008242955.716

169272294404.457

213159369311.697

Units

Dollars (In Thousands)

Historical

UnitsDollars (thousands)CumulativeASP (Thousands)

J-993,65212,7723,6523.4973217415J

F-993,37110,8977,0233.2326796203F

M-995,49416,83712,5173.0645926465M

A-993,1998,54615,7162.6715204751A

M-994,25010,10419,9662.377524M

J-997,07315,00627,0392.1215915453J

J-994,62411,33931,6632.4521598183J

A-996,69216,29838,3552.4354850568A

S-9915,06028,23353,4151.8747146746S

O-9921,43250,52374,8472.3573470045O

N-9922,63456,55797,4812.4987614209N

D-9923,74557,802121,2262.4342768162D

J-0024,42465,812145,6502.6945748035J

F-0025,86568,230171,5152.6379374058F

M-0040,53296,269212,0472.3751364601M

A-0020,89755,717232,9442.6662609465A

M-0028,69370,300261,6372.4500877566M

J-0035,65187,429297,2882.4523605509J

J-0044,52198,247341,8092.2067532625J

A-0071,089147,483412,8982.0746215448A

S-0079,986171,108492,8842.1392211137S

O-0088,011182,608580,8952.0748339185O

N-0095,675190,825676,5701.9945138856N

D-0093,085193,034769,6552.0737405704D

J-0181,629159,602851,2841.9552161364J

F-0173,156146,661924,4402.0047700394F

M-0179,773155,8171,004,2131.9532518772M

A-0152,16898,5421,056,3811.8889424168A

M-0184,208148,6731,140,5891.7655432975M

J-0190,973159,4631,231,5621.7528554186J

J-01117,851222,4011,349,4131.8871386581J

A-01137,854243,8891,487,2671.7691867773A

S-01147,573268,2301,634,8401.8176086208S

O-01187,464341,7521,822,3041.823026005O

N-01195,914346,7242,018,2181.7697786835N

D-01185,676321,9082,203,8941.7337089985D

J-02149,291266,8532,353,1851.7874658754J

F-02133,764242,3132,486,9491.8114926438F

M-02148,369257,6842,635,3181.7367753169M

A-02122,215216,9052,757,5331.7747809598A

M-02152,008242,9562,909,5411.5983087469M

J-02169,272294,4043,078,8131.7392389586J

J-02213,159369,3123,291,9721.7325644097J

A-02003,291,9720A

S-02003,291,9720S

O-02003,291,9720O

N-02003,291,9720N

D-02003,291,9720D

Historical

&A

Page &P

Units


chart02

Thousands of Dollars

Average Selling Price of DTV by month

chart01

US FACTORY SALES DIGITAL TELEVISION

FOR INTERNAL USE ONLY

Total Monthly DTV 2002Total Quarterly DTV 2002

UnitsDollarsAspunits$units$UnitsDollarsAsp

Jan149,291$266,852,568$1,787-20%-17%83%67%1st QTR431,424766,848,687$1,777

Feb133,764$242,312,502$1,811-10%-9%83%65%2nd QTR443,495754,265,028$1,701

Mar148,369$257,683,617$1,73711%6%86%65%3rd QTR213,159369,311,697$1,733

Apr122,215$216,904,855$1,775-18%-16%134%120%4th QTR00$0

May152,008$242,955,716$1,59824%12%81%63%Y-T-D1,088,0781,890,425,412$1,737

Jun169,272$294,404,457$1,73911%21%86%85%

Jul213,159$369,311,697$1,73326%25%81%66%

Aug$0-100%-100%-100%-100%

Sep$00%0%-100%-100%

Oct$00%0%-100%-100%

Nov$00%0%-100%-100%

Dec$00%0%-100%-100%

Y-T-D1,088,078$1,890,425,412$1,737.4088%73%

Total Monthly Direct View DTVTotal Quarterly Direct View DTV


Jan28,418$43,433,776$1,528-25%-26%75%75%1st QTR85,875131,592,388$1,532

Feb25,839$40,614,126$1,572-9%-6%52%63%2nd QTR79,072105,504,214$1,334

Mar31,618$47,544,486$1,50422%17%25%26%3rd QTR48,64161,403,737$1,262

Apr22,410$33,508,903$1,495-29%-30%70%89%4th QTR00$0

May29,652$37,155,390$1,25332%11%11%-4%Y-T-D213,588$298,500,339$1,398

Jun27,010$34,839,921$1,290-9%-6%-10%-19%

Jul48,641$61,403,737$1,26280%76%59%28%

Aug$0-100%-100%-100%-100%

Sep$00%0%-100%-100%

Oct$00%0%-100%-100%

Nov$00%0%-100%-100%

Dec$00%0%-100%-100%

Y-T-D213,588$298,500,339$1,39834%27%

Total Monthly Rear Projection DTVTotal Quarterly Projection DTV


Jan107,029$194,326,145$1,816-20%-19%69%58%1st QTR299,055546,329,094$1,827

Feb94,917$177,683,586$1,872-11%-9%74%59%2nd QTR305,826501,423,010$1,640

Mar97,109$174,319,363$1,7952%-2%89%73%3rd QTR141,397232,523,513$1,644

Apr87,225$152,617,726$1,750-10%-12%134%116%4th QTR00$0

May100,427$161,106,950$1,60415%6%79%60%Y-T-D746,278$1,280,275,617$1,716

Jun118,174$187,698,334$1,58818%17%100%80%

Jul141,397$232,523,513$1,64420%24%65%44%

Aug$0-100%-100%-100%-100%

Sep$00%0%-100%-100%

Oct$00%0%-100%-100%

Nov$00%0%-100%-100%

Dec$00%0%-100%-100%

Y-T-D746,278$1,280,275,617$1,71683%66%

All Digital Set-top Receivers/DecodersTotal Quarterly Digital Set-top Receivers/Decoders


Jan6,474$3,256,557$503-51%-59%1st QTR19,0269,404,448$494

Feb6,093$3,121,181$512-6%-4%-49%-57%2nd QTR19,1628,243,041$430

Mar6,459$3,026,710$4696%-3%-70%-77%3rd QTR6,1032,505,200$410

Apr5,835$2,454,880$421-10%-19%-14%-39%4th QTR00$0

May4,980$2,060,649$414-15%-16%-38%-55%Y-T-D44,291$20,152,689$455

Jun8,347$3,727,512$44768%81%-22%-38%

Jul6,103$2,505,200$410-27%-33%-14%-39%

Aug$0-100%-100%-100%-100%

Sep$00%0%-100%-100%

Oct$00%0%-100%-100%

Nov$00%0%-100%-100%

Dec$00%0%-100%-100%

Y-T-D44,291$20,152,689$455-44%-57%

NAData not available

*Excluded per security provisions

This Changes each month

chart00





Jan81,629$159,602,338$1,955234%143%1st QTR234,558462,080,057$1,970

Feb73,156$146,660,957$2,005-10%-8%183%115%2nd QTR225,160402,634,965$1,788

Mar79,773$155,816,762$1,9539%6%97%62%3rd QTR403,278734,520,609$1,821

Apr52,168$98,542,348$1,889-35%-37%150%77%4th QTR569,0541,010,384,320$1,776

May84,208$148,672,870$1,76661%51%193%111%Y-T-D1,459,7312,648,363,760$1,814

Jun90,973$159,462,516$1,7538%7%155%82%

Jul117,851$222,401,178$1,88730%39%165%126%

Aug137,854$243,889,474$1,76917%10%94%65%

Sep147,573$268,229,957$1,8187%10%84%57%

Oct187,464$341,751,747$1,82327%27%113%87%

Nov195,914$346,724,421$1,7705%1%105%82%

Dec185,676$321,908,152$1,734-5%-7%99%67%

**Y-T-D1,459,731$2,648,363,760$1,814.28125%86%

** Total YTD will not reflect the sum of individual months due to security provisions



Jan16,221$24,770,880$1,527335%314%1st QTR58,59587,340,244$1,491

Feb16,996$24,923,145$1,4665%1%209%205%2nd QTR70,16299,218,025$1,414

Mar25,378$37,646,219$1,48349%51%376%381%3rd QTR103,987155,295,233$1,493

Apr13,211$17,717,460$1,341-48%-53%568%446%4th QTR127,833194,827,453$1,524

May26,818$38,639,074$1,441103%118%897%906%Y-T-D360,577$536,680,955$1,488

Jun30,133$42,861,491$1,42212%11%645%439%

Jul30,571$48,039,857$1,5711%12%141%170%

Aug33,484$48,164,788$1,43810%0%50%42%

Sep39,932$59,090,588$1,48019%23%80%62%

Oct43,736$66,951,777$1,53110%13%119%123%

Nov46,079$69,385,176$1,5065%4%71%71%

Dec38,018$58,490,500$1,538-17%-16%81%88%

Y-T-D360,577$536,680,955$1,488143%137%

Total Monthly Rear Projection DTVTotal Quarterly Projection DTV


Jan63,229$122,686,605$1,940218%138%1st QTR169,252334,988,660$1,979

Feb54,511$111,636,632$2,048-14%-9%178%112%2nd QTR152,553276,058,126$1,810

Mar51,512$100,665,423$1,954-6%-10%50%25%3rd QTR292,621533,405,365$1,823

Apr37,301$70,679,224$1,895-28%-30%105%55%4th QTR422,039755,994,809$1,791

May56,063$100,843,708$1,79950%43%123%75%Y-T-D1,036,465$1,900,446,960$1,834

Jun59,189$104,535,194$1,7666%4%93%48%

Jul85,659$161,985,280$1,89145%55%178%128%

Aug102,009$182,802,826$1,79219%13%114%77%

Sep104,953$188,617,259$1,7973%3%85%52%

Oct140,569$252,117,976$1,79434%34%111%80%

Nov147,197$263,251,127$1,7885%4%119%91%

Dec134,273$240,625,706$1,792-9%-9%92%64%

Y-T-D1,036,465$1,900,446,960$1,834113%76%

All Digital Set-top Receivers/DecodersTotal Quarterly Digital Set-top Receivers/Decoders


Jan13,257$7,921,523$598627%559%1st QTR46,41628,345,954$611

Feb11,848$7,237,130$611-11%-9%91%125%2nd QTR25,61814,610,476$570

Mar21,311$13,187,301$61980%82%467%595%3rd QTR23,66513,323,147$563

Apr6,790$4,004,246$590-68%-70%339%366%4th QTR33,14616,644,748$502

May8,094$4,583,198$56619%14%285%319%Y-T-D128,845$72,924,325$566

Jun10,734$6,023,032$56133%31%383%464%

Jul7,067$4,136,285$585-34%-31%170%210%

Aug8,377$4,607,609$55019%11%288%325%

Sep8,221$4,579,253$557-2%-1%142%225%

Oct12,579$6,716,751$53453%47%219%402%

Nov10,160$5,274,423$519-19%-21%311%613%

Dec10,407$4,653,574$4472%-12%130%131%

Y-T-D128,845$72,924,325$566250%322%



briang:Will not equal sum of individual months due to security provisions

briang:will not reflect the sum of months due to CEA security provisions

briang:will not equal the sum of quarters


Chart99





Jan24,424$65,812,295$2,695569%415%1st QTR90,821$230,311,577$2,536

Feb25,865$68,230,251$2,6386%4%667%526%2nd QTR85,241$213,446,329$2,504

Mar40,532$96,269,031$2,37557%41%638%472%3rd QTR195,596$416,837,373$2,131

Apr20,897$55,716,855$2,666-48%-42%553%552%4th QTR276,771566,467,465$2,047

May28,693$70,300,368$2,45037%26%575%596%Y-T-D648,429$1,427,062,744$2,201

Jun35,651$87,429,106$2,45224%24%404%483%

Jul44,521$98,246,862$2,20725%12%863%766%

Aug71,089$147,482,771$2,07560%50%962%805%

Sep79,986$171,107,740$2,13913%16%431%506%

Oct88,011$182,608,208$2,07510%7%311%261%

Nov95,675$190,825,116$1,9959%4%323%237%

Dec93,085$193,034,141$2,074-3%1%292%234%

Y-T-D648,429$1,427,062,744$2,201435%384%



Jan3,728$5,977,000$1,603408%247%1st QTR14,562$21,980,148$1,509

Feb5,503$8,180,845$1,48748%37%545%525%2nd QTR8,708$15,043,433$1,728

Mar5,331$7,822,303$1,467-3%-4%366%378%3rd QTR57,280$88,332,075$1,542

Apr1,977$3,242,108$1,640-63%-59%116%166%4th QTR67,911101,567,492$1,496

May2,689$3,842,142$1,42936%19%176%163%Y-T-D148,461$226,923,148$1,529

Jun4,042$7,959,183$1,96950%107%163%277%

Jul12,711$17,766,637$1,398214%123%748%699%

Aug22,389$34,024,913$1,52076%92%2185%1717%

Sep22,180$36,540,525$1,647-1%7%543%802%

Oct19,942$29,957,853$1,502-10%-18%637%640%

Nov26,930$40,510,668$1,50435%35%1009%1069%

Dec21,039$31,098,971$1,478-22%-23%471%509%

Y-T-D148,461$226,923,148$1,529610%651%

Total Monthly Projection DTVTotal Quarterly Projection DTV


Jan19,879$51,468,447$2,589581%366%1st QTR73,877$184,512,474$2,498

Feb19,613$52,722,765$2,688-1%2%679%450%2nd QTR74,063$174,144,466$2,351

Mar34,385$80,321,262$2,33675%52%691%428%3rd QTR135,300$298,040,714$2,203

Apr18,195$45,498,604$2,501-47%-43%697%521%4th QTR203,895424,594,623$2,082

May25,134$57,781,395$2,29938%27%667%569%Y-T-D487,135$1,081,292,277$2,220

Jun30,734$70,864,467$2,30622%23%455%450%

Jul30,777$70,897,961$2,3040%0%885%678%

Aug47,678$103,071,310$2,16255%45%735%615%

Sep56,845$124,071,443$2,18319%20%389%413%

Oct66,745$140,119,059$2,09917%13%256%201%

Nov67,256$137,671,543$2,0471%-2%233%159%

Dec69,894$146,804,021$2,1004%7%248%179%

Y-T-D487,135$1,081,292,277$2,220386%309%

Stand Alone Digital Set-top Receivers/DecodersTotal Quarterly Digital Set-top Receivers/Decoders

UnitsDollarsAspunits$UnitsDollarsAsp

Jan1,824$1,201,280$6591st QTR11,796$6,323,227$536

Feb6,216$3,223,211$519241%168%2nd QTR5,875$3,022,851$515

Mar3,756$1,898,736$506-40%-41%3rd QTR8,184$3,827,067$468

Apr1,548$859,295$555-59%-55%4th QTR10,9394,091,097$468

May2,103$1,094,751$52136%27%Y-T-D36,794$17,264,242$469

Jun2,224$1,068,805$4816%-2%

Jul2,620$1,332,445$50918%25%

Aug2,161$1,083,708$501-18%-19%

Sep3,403$1,410,914$41557%30%

Oct3,938$1,338,548$34016%-5%

Nov2,470$739,358$299-37%-45%

Dec4,531$2,013,191$44483%172%

Y-T-D36,794$17,264,242$469



Yearly



Total Monthly DTV 1999% Change% ChangeTotal Quarterly DTV 1999% Change% Change

UnitsDollarsAspunits$UnitsDollarsAspunits$

Jan3,652$12,772,219$3,4971st QTR12,517$40,506,454$3,236

Feb3,371$10,897,363$3,233-8%-15%2nd QTR14,522$33,656,688$2,31816%-17%

Mar5,494$16,836,872$3,06563%55%3rd QTR26,376$55,870,256$2,11882%66%

Apr3,199$8,546,194$2,672-42%-49%4th QTR67,811$164,881,530$2,431157%195%

May4,250$10,104,477$2,37833%18%Y-T-D121,226$294,914,928$2,433

Jun7,073$15,006,017$2,12266%49%

Jul4,624$11,338,787$2,452-35%-24%

Aug6,692$16,298,266$2,43545%44%

Sep15,060$28,233,203$1,875125%73%

Oct21,432$50,522,661$2,35742%79%

Nov22,634$56,556,966$2,4996%12%

Dec23,745$57,801,903$2,4345%2%

Y-T-D121,226$294,914,928$2,433

Total Monthly Direct View DTV% Change% ChangeTotal Quarterly Direct View DTV% Change% Change


Jan734$1,723,319$2,3481st QTR2,732$4,667,096$1,708

Feb853$1,308,100$1,53416%-24%2nd QTR3,427$4,790,713$1,39825%3%

Mar1,145$1,635,677$1,42934%25%3rd QTR5,926$8,148,330$1,37573%70%

Apr916$1,218,573$1,330-20%-26%4th QTR8,816$12,615,897$1,43149%55%

May975$1,461,221$1,4996%20%Y-T-D20,901$30,222,036$1,446

Jun1,536$2,110,919$1,37458%44%

Jul1,499$2,223,476$1,483-2%5%

Aug980$1,873,095$1,911-35%-16%

Sep3,447$4,051,759$1,175252%116%

Oct2,706$4,048,561$1,496-21%-0%

Nov2,428$3,464,206$1,427-10%-14%

Dec3,682$5,103,130$1,42752%47%

Y-T-D20,901$30,222,036$1,446

Total Monthly Projection DTV% Change% ChangeTotal Quarterly Projection DTV% Change% Change

UnitsDollarsunits$UnitsDollarsAspunits$

Jan2,918$11,048,900$3,7861st QTR9,785$35,839,358$3,663

Feb2,518$9,589,263$3,808-14%-13%2nd QTR11,095$28,865,975$2,60213%19%

Mar4,349$15,201,195$3,49573%59%3rd QTR20,450$47,721,926$2,33484%65%

Apr2,283$7,327,621$3,210-48%-52%4th QTR58,995$152,265,633$2,581188%219%

May3,275$8,643,256$2,63943%18%Y-T-D100,325$264,692,892$2,638

Jun5,537$12,895,098$2,32969%49%

Jul3,125$9,115,311$2,917-44%-29%

Aug5,712$14,425,171$2,52583%58%

Sep11,613$24,181,444$2,082103%68%

Oct18,726$46,474,100$2,48261%92%

Nov20,206$53,092,760$2,6288%14%

Dec20,063$52,698,773$2,628-1%-1%

Y-T-D100,325$264,692,892$2,638

Total Digital Set-top Receivers/Decoders--STAND-ALONE

UnitsDollarsAsp

Jan$611,930$0

Feb$553,526$0

Mar341$521,009$1,528

Apr$263,759$0

May$285,129$0

Jun378$496,898$1,315

Jul211$266,684$1,264

Aug33$0

Sep1,366$1,134,398$830

Oct1,909$1,250,466$655

Nov5,639$3,145,789$558

Dec10,968$6,153,716$561

Y-T-D **21,992$14,693,804$668


Some data excluded per security provisions


previous year,

Total DTVprevious quartersame quarter

% Change% Change% Change% ChangeTotal Units Since InceptionTotal Dollars Since Inception

QTRUNITSDOLLARSUNITSDollarsUNITSDollarsTotal Dollars Since Inception

199810000

20000

*30000

*413,17643,162,68413,17643,162,684

1999112,51740,506,45425,69383,669,138

214,52233,656,68816%-17%40,215117,325,826

326,37655,870,25682%66%66,591173,196,082

467,811164,881,530157%195%415%282%134,402338,077,612

2000190,821230,311,57734%40%626%469%225,223568,389,189

285,241213,446,329-6%-7%487%534%310,464781,835,518

3195,596416,837,373129%95%642%646%506,0601,198,672,891

4276,771566,467,46542%36%308%244%782,8311,765,140,356

20011234,558462,080,057-15%-18%158%101%1,017,3892,227,220,413

2225,160402,634,965-4%-13%164%89%1,242,5492,629,855,378

3403,278734,520,60979%82%106%76%1,645,8273,364,375,987

**4569,0541,010,384,32041%38%106%78%2,214,8814,374,760,307

20021431,424766,848,687-24%-24%84%66%2,646,3055,141,608,994

2443,495754,265,0283%-2%97%87%3,089,8005,895,874,022

3213,159369,311,697-52%-51%-47%-50%3,302,9596,265,185,719

400-100%-100%-100%-100%3,302,9596,265,185,719

*Combined totals due to security provisions

**Total YTD for 2001will not add up to the sum of the individual quarters due to security

MBD00FE3BCD.bin

DTV Unit Sales1.46 million in 2001 1.58 million in first nine months of 2002


DTV RevenueDollar volume of Digital TV products has surpassed analog for the past three months (July, August, September).


HDTV Product ChoicesDirect ViewProjection TVsFront and rearFlat ScreensPlasma, LCDNew TechnologiesDLP, LCOS, etc.


HDTV Entry Level Now Under $1,500


Chart1

24332988.3914065515

22012737.3165908688

18142598.6012230882

17372496.4034659374

2338.1558302337

2251.3761193821

2057.2554362228

1994.4641248156

1981.2513322985

1996.9123974503

Average price based on DTV sales through July 2002.

DTV

Color TV

Year on Market

Avg. Price in Dollars (adjusted for inflation)

The Rapid Fall of Prices

Historical

UnitsDollars (thousands)CumulativeASP (Thousands)

J-993,65212,7723,6523.4973217415

F-993,37110,8977,0233.2326796203

M-995,49416,83712,5173.0645926465

A-993,1998,54615,7162.6715204751

M-994,25010,10419,9662.377524

J-997,07315,00627,0392.1215915453

J-994,62411,33931,6632.4521598183

A-996,69216,29838,3552.4354850568

S-9915,06028,23353,4151.8747146746

O-9921,43250,52374,8472.3573470045

N-9922,63456,55797,4812.4987614209

D-9923,74557,802121,2262.4342768162

J-0024,42465,812145,6502.6945748035

F-0025,86568,230171,5152.6379374058

M-0040,53296,269212,0472.3751364601

A-0020,89755,717232,9442.6662609465

M-0028,69370,300261,6372.4500877566

J-0035,65187,429297,2882.4523605509

J-0044,52198,247341,8092.2067532625

A-0071,089147,483412,8982.0746215448

S-0079,986171,108492,8842.1392211137

O-0088,011182,608580,8952.0748339185

N-0095,675190,825676,5701.9945138856

D-0093,085193,034769,6552.0737405704

J-0181,629159,602851,2841.9552161364

F-0173,156146,661924,4402.0047700394

M-0179,773155,8171,004,2131.9532518772

A-0152,16898,5421,056,3811.8889424168

M-0184,208148,6731,140,5891.7655432975

J-0190,973159,4631,231,5621.7528554186

J-01117,851222,4011,349,4131.8871386581

A-01137,854243,8891,487,2671.7691867773

S-01147,573268,2301,634,8401.8176086208

O-01187,464341,7521,822,3041.823026005

N-01195,914346,7242,018,2181.7697786835

D-01185,676321,9082,203,8941.7337089985

J-02149,291266,8532,353,1851.7874658754

F-02133,764242,3132,486,9491.8114926438

M-02148,369257,6842,635,3181.7367753169

A-02122,215216,9052,757,5331.7747809598

M-02152,008242,9562,909,5411.5983087469

J-02169,272294,4043,078,8131.7392389586

J-02213,159369,3123,291,9721.7325644097

A-02003,291,9720

S-02003,291,9720

O-02003,291,9720

N-02003,291,9720

D-02003,291,9720

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Factory Sales of Digital Televisionby month

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Thousands of Dollars

Average Selling Price of DTV by month

chart01



Total Monthly DTV 2002% Change (from prev month)% Change (from prev month)% Change from same period '01% Change from same period '01Total Quarterly DTV 2002


Jan149,291$266,852,568$1,787-20%-17%83%67%1st QTR431,424766,848,687$1,777

Feb133,764$242,312,502$1,811-10%-9%83%65%2nd QTR443,495754,265,028$1,701

Mar148,369$257,683,617$1,73711%6%86%65%3rd QTR213,159369,311,697$1,733

Apr122,215$216,904,855$1,775-18%-16%134%120%4th QTR00$0

May152,008$242,955,716$1,59824%12%81%63%Y-T-D1,088,0781,890,425,412$1,737

Jun169,272$294,404,457$1,73911%21%86%85%

Jul213,159$369,311,697$1,73326%25%81%66%

Aug$0-100%-100%-100%-100%

Sep$00%0%-100%-100%

Oct$00%0%-100%-100%

Nov$00%0%-100%-100%

Dec$00%0%-100%-100%

Y-T-D1,088,078$1,890,425,412$1,737.4088%73%

Total Monthly Direct View DTV% Change (from prev month)% Change (from prev month)% Change from same period '01% Change from same period '01Total Quarterly Direct View DTV


Jan28,418$43,433,776$1,528-25%-26%75%75%1st QTR85,875131,592,388$1,532

Feb25,839$40,614,126$1,572-9%-6%52%63%2nd QTR79,072105,504,214$1,334

Mar31,618$47,544,486$1,50422%17%25%26%3rd QTR48,64161,403,737$1,262

Apr22,410$33,508,903$1,495-29%-30%70%89%4th QTR00$0

May29,652$37,155,390$1,25332%11%11%-4%Y-T-D213,588$298,500,339$1,398

Jun27,010$34,839,921$1,290-9%-6%-10%-19%

Jul48,641$61,403,737$1,26280%76%59%28%

Aug$0-100%-100%-100%-100%

Sep$00%0%-100%-100%

Oct$00%0%-100%-100%

Nov$00%0%-100%-100%

Dec$00%0%-100%-100%

Y-T-D213,588$298,500,339$1,39834%27%

Total Monthly Rear Projection DTV% Change (from prev month)% Change (from prev month)% Change from same period '01% Change from same period '01Total Quarterly Projection DTV


Jan107,029$194,326,145$1,816-20%-19%69%58%1st QTR299,055546,329,094$1,827

Feb94,917$177,683,586$1,872-11%-9%74%59%2nd QTR305,826501,423,010$1,640

Mar97,109$174,319,363$1,7952%-2%89%73%3rd QTR141,397232,523,513$1,644

Apr87,225$152,617,726$1,750-10%-12%134%116%4th QTR00$0

May100,427$161,106,950$1,60415%6%79%60%Y-T-D746,278$1,280,275,617$1,716

Jun118,174$187,698,334$1,58818%17%100%80%

Jul141,397$232,523,513$1,64420%24%65%44%

Aug$0-100%-100%-100%-100%

Sep$00%0%-100%-100%

Oct$00%0%-100%-100%

Nov$00%0%-100%-100%

Dec$00%0%-100%-100%

Y-T-D746,278$1,280,275,617$1,71683%66%

All Digital Set-top Receivers/Decoders% Change (from prev month)% Change (from prev month)% Change from same period '01% Change from same period '01Total Quarterly Digital Set-top Receivers/Decoders


Jan6,474$3,256,557$503-51%-59%1st QTR19,0269,404,448$494

Feb6,093$3,121,181$512-6%-4%-49%-57%2nd QTR19,1628,243,041$430

Mar6,459$3,026,710$4696%-3%-70%-77%3rd QTR6,1032,505,200$410

Apr5,835$2,454,880$421-10%-19%-14%-39%4th QTR00$0

May4,980$2,060,649$414-15%-16%-38%-55%Y-T-D44,291$20,152,689$455

Jun8,347$3,727,512$44768%81%-22%-38%

Jul6,103$2,505,200$410-27%-33%-14%-39%

Aug$0-100%-100%-100%-100%

Sep$00%0%-100%-100%

Oct$00%0%-100%-100%

Nov$00%0%-100%-100%

Dec$00%0%-100%-100%

Y-T-D44,291$20,152,689$455-44%-57%




chart00





Jan81,629$159,602,338$1,955234%143%1st QTR234,558462,080,057$1,970

Feb73,156$146,660,957$2,005-10%-8%183%115%2nd QTR225,160402,634,965$1,788

Mar79,773$155,816,762$1,9539%6%97%62%3rd QTR403,278734,520,609$1,821

Apr52,168$98,542,348$1,889-35%-37%150%77%4th QTR569,0541,010,384,320$1,776

May84,208$148,672,870$1,76661%51%193%111%Y-T-D1,459,7312,648,363,760$1,814

Jun90,973$159,462,516$1,7538%7%155%82%

Jul117,851$222,401,178$1,88730%39%165%126%

Aug137,854$243,889,474$1,76917%10%94%65%

Sep147,573$268,229,957$1,8187%10%84%57%

Oct187,464$341,751,747$1,82327%27%113%87%

Nov195,914$346,724,421$1,7705%1%105%82%

Dec185,676$321,908,152$1,734-5%-7%99%67%

**Y-T-D1,459,731$2,648,363,760$1,814.28125%86%

** Total YTD will not reflect the sum of individual months due to security provisions



Jan16,221$24,770,880$1,527335%314%1st QTR58,59587,340,244$1,491

Feb16,996$24,923,145$1,4665%1%209%205%2nd QTR70,16299,218,025$1,414

Mar25,378$37,646,219$1,48349%51%376%381%3rd QTR103,987155,295,233$1,493

Apr13,211$17,717,460$1,341-48%-53%568%446%4th QTR127,833194,827,453$1,524

May26,818$38,639,074$1,441103%118%897%906%Y-T-D360,577$536,680,955$1,488

Jun30,133$42,861,491$1,42212%11%645%439%

Jul30,571$48,039,857$1,5711%12%141%170%

Aug33,484$48,164,788$1,43810%0%50%42%

Sep39,932$59,090,588$1,48019%23%80%62%

Oct43,736$66,951,777$1,53110%13%119%123%

Nov46,079$69,385,176$1,5065%4%71%71%

Dec38,018$58,490,500$1,538-17%-16%81%88%

Y-T-D360,577$536,680,955$1,488143%137%

Total Monthly Rear Projection DTV% Change (from prev month)% Change (from prev month)% Change from same period '00% Change from same period '00Total Quarterly Projection DTV


Jan63,229$122,686,605$1,940218%138%1st QTR169,252334,988,660$1,979

Feb54,511$111,636,632$2,048-14%-9%178%112%2nd QTR152,553276,058,126$1,810

Mar51,512$100,665,423$1,954-6%-10%50%25%3rd QTR292,621533,405,365$1,823

Apr37,301$70,679,224$1,895-28%-30%105%55%4th QTR422,039755,994,809$1,791

May56,063$100,843,708$1,79950%43%123%75%Y-T-D1,036,465$1,900,446,960$1,834

Jun59,189$104,535,194$1,7666%4%93%48%

Jul85,659$161,985,280$1,89145%55%178%128%

Aug102,009$182,802,826$1,79219%13%114%77%

Sep104,953$188,617,259$1,7973%3%85%52%

Oct140,569$252,117,976$1,79434%34%111%80%

Nov147,197$263,251,127$1,7885%4%119%91%

Dec134,273$240,625,706$1,792-9%-9%92%64%

Y-T-D1,036,465$1,900,446,960$1,834113%76%

All Digital Set-top Receivers/Decoders% Change (from prev month)% Change (from prev month)% Change from same period '00% Change from same period '00Total Quarterly Digital Set-top Receivers/Decoders


Jan13,257$7,921,523$598627%559%1st QTR46,41628,345,954$611

Feb11,848$7,237,130$611-11%-9%91%125%2nd QTR25,61814,610,476$570

Mar21,311$13,187,301$61980%82%467%595%3rd QTR23,66513,323,147$563

Apr6,790$4,004,246$590-68%-70%339%366%4th QTR33,14616,644,748$502

May8,094$4,583,198$56619%14%285%319%Y-T-D128,845$72,924,325$566

Jun10,734$6,023,032$56133%31%383%464%

Jul7,067$4,136,285$585-34%-31%170%210%

Aug8,377$4,607,609$55019%11%288%325%

Sep8,221$4,579,253$557-2%-1%142%225%

Oct12,579$6,716,751$53453%47%219%402%

Nov10,160$5,274,423$519-19%-21%311%613%

Dec10,407$4,653,574$4472%-12%130%131%

Y-T-D128,845$72,924,325$566250%322%



briang:Will not equal sum of individual months due to security provisions

briang:will not reflect the sum of months due to CEA security provisions

briang:will not equal the sum of quarters


Chart99





Jan24,424$65,812,295$2,695569%415%1st QTR90,821$230,311,577$2,536

Feb25,865$68,230,251$2,6386%4%667%526%2nd QTR85,241$213,446,329$2,504

Mar40,532$96,269,031$2,37557%41%638%472%3rd QTR195,596$416,837,373$2,131

Apr20,897$55,716,855$2,666-48%-42%553%552%4th QTR276,771566,467,465$2,047

May28,693$70,300,368$2,45037%26%575%596%Y-T-D648,429$1,427,062,744$2,201

Jun35,651$87,429,106$2,45224%24%404%483%

Jul44,521$98,246,862$2,20725%12%863%766%

Aug71,089$147,482,771$2,07560%50%962%805%

Sep79,986$171,107,740$2,13913%16%431%506%

Oct88,011$182,608,208$2,07510%7%311%261%

Nov95,675$190,825,116$1,9959%4%323%237%

Dec93,085$193,034,141$2,074-3%1%292%234%

Y-T-D648,429$1,427,062,744$2,201435%384%



Jan3,728$5,977,000$1,603408%247%1st QTR14,562$21,980,148$1,509

Feb5,503$8,180,845$1,48748%37%545%525%2nd QTR8,708$15,043,433$1,728

Mar5,331$7,822,303$1,467-3%-4%366%378%3rd QTR57,280$88,332,075$1,542

Apr1,977$3,242,108$1,640-63%-59%116%166%4th QTR67,911101,567,492$1,496

May2,689$3,842,142$1,42936%19%176%163%Y-T-D148,461$226,923,148$1,529

Jun4,042$7,959,183$1,96950%107%163%277%

Jul12,711$17,766,637$1,398214%123%748%699%

Aug22,389$34,024,913$1,52076%92%2185%1717%

Sep22,180$36,540,525$1,647-1%7%543%802%

Oct19,942$29,957,853$1,502-10%-18%637%640%

Nov26,930$40,510,668$1,50435%35%1009%1069%

Dec21,039$31,098,971$1,478-22%-23%471%509%

Y-T-D148,461$226,923,148$1,529610%651%

Total Monthly Projection DTV% Change (from prev month)% Change (from prev month)% Change from same period '99% Change from same period '99Total Quarterly Projection DTV


Jan19,879$51,468,447$2,589581%366%1st QTR73,877$184,512,474$2,498

Feb19,613$52,722,765$2,688-1%2%679%450%2nd QTR74,063$174,144,466$2,351

Mar34,385$80,321,262$2,33675%52%691%428%3rd QTR135,300$298,040,714$2,203

Apr18,195$45,498,604$2,501-47%-43%697%521%4th QTR203,895424,594,623$2,082

May25,134$57,781,395$2,29938%27%667%569%Y-T-D487,135$1,081,292,277$2,220

Jun30,734$70,864,467$2,30622%23%455%450%

Jul30,777$70,897,961$2,3040%0%885%678%

Aug47,678$103,071,310$2,16255%45%735%615%

Sep56,845$124,071,443$2,18319%20%389%413%

Oct66,745$140,119,059$2,09917%13%256%201%

Nov67,256$137,671,543$2,0471%-2%233%159%

Dec69,894$146,804,021$2,1004%7%248%179%

Y-T-D487,135$1,081,292,277$2,220386%309%

Stand Alone Digital Set-top Receivers/Decoders% Change (from prev month)% Change (from prev month)Total Quarterly Digital Set-top Receivers/Decoders

UnitsDollarsAspunits$UnitsDollarsAsp

Jan1,824$1,201,280$6591st QTR11,796$6,323,227$536

Feb6,216$3,223,211$519241%168%2nd QTR5,875$3,022,851$515

Mar3,756$1,898,736$506-40%-41%3rd QTR8,184$3,827,067$468

Apr1,548$859,295$555-59%-55%4th QTR10,9394,091,097$468

May2,103$1,094,751$52136%27%Y-T-D36,794$17,264,242$469

Jun2,224$1,068,805$4816%-2%

Jul2,620$1,332,445$50918%25%

Aug2,161$1,083,708$501-18%-19%

Sep3,403$1,410,914$41557%30%

Oct3,938$1,338,548$34016%-5%

Nov2,470$739,358$299-37%-45%

Dec4,531$2,013,191$44483%172%

Y-T-D36,794$17,264,242$469



Yearly



Total Monthly DTV 1999% Change% ChangeTotal Quarterly DTV 1999% Change% Change


Jan3,652$12,772,219$3,4971st QTR12,517$40,506,454$3,236

Feb3,371$10,897,363$3,233-8%-15%2nd QTR14,522$33,656,688$2,31816%-17%

Mar5,494$16,836,872$3,06563%55%3rd QTR26,376$55,870,256$2,11882%66%

Apr3,199$8,546,194$2,672-42%-49%4th QTR67,811$164,881,530$2,431157%195%

May4,250$10,104,477$2,37833%18%Y-T-D121,226$294,914,928$2,433

Jun7,073$15,006,017$2,12266%49%

Jul4,624$11,338,787$2,452-35%-24%

Aug6,692$16,298,266$2,43545%44%

Sep15,060$28,233,203$1,875125%73%

Oct21,432$50,522,661$2,35742%79%

Nov22,634$56,556,966$2,4996%12%

Dec23,745$57,801,903$2,4345%2%

Y-T-D121,226$294,914,928$2,433

Total Monthly Direct View DTV% Change% ChangeTotal Quarterly Direct View DTV% Change% Change


Jan734$1,723,319$2,3481st QTR2,732$4,667,096$1,708

Feb853$1,308,100$1,53416%-24%2nd QTR3,427$4,790,713$1,39825%3%

Mar1,145$1,635,677$1,42934%25%3rd QTR5,926$8,148,330$1,37573%70%

Apr916$1,218,573$1,330-20%-26%4th QTR8,816$12,615,897$1,43149%55%

May975$1,461,221$1,4996%20%Y-T-D20,901$30,222,036$1,446

Jun1,536$2,110,919$1,37458%44%

Jul1,499$2,223,476$1,483-2%5%

Aug980$1,873,095$1,911-35%-16%

Sep3,447$4,051,759$1,175252%116%

Oct2,706$4,048,561$1,496-21%-0%

Nov2,428$3,464,206$1,427-10%-14%

Dec3,682$5,103,130$1,42752%47%

Y-T-D20,901$30,222,036$1,446

Total Monthly Projection DTV% Change% ChangeTotal Quarterly Projection DTV% Change% Change

UnitsDollarsunits$UnitsDollarsAspunits$

Jan2,918$11,048,900$3,7861st QTR9,785$35,839,358$3,663

Feb2,518$9,589,263$3,808-14%-13%2nd QTR11,095$28,865,975$2,60213%19%

Mar4,349$15,201,195$3,49573%59%3rd QTR20,450$47,721,926$2,33484%65%

Apr2,283$7,327,621$3,210-48%-52%4th QTR58,995$152,265,633$2,581188%219%

May3,275$8,643,256$2,63943%18%Y-T-D100,325$264,692,892$2,638

Jun5,537$12,895,098$2,32969%49%

Jul3,125$9,115,311$2,917-44%-29%

Aug5,712$14,425,171$2,52583%58%

Sep11,613$24,181,444$2,082103%68%

Oct18,726$46,474,100$2,48261%92%

Nov20,206$53,092,760$2,6288%14%

Dec20,063$52,698,773$2,628-1%-1%

Y-T-D100,325$264,692,892$2,638

Total Digital Set-top Receivers/Decoders--STAND-ALONE

UnitsDollarsAsp

Jan$611,930$0

Feb$553,526$0

Mar341$521,009$1,528

Apr$263,759$0

May$285,129$0

Jun378$496,898$1,315

Jul211$266,684$1,264

Aug33$0

Sep1,366$1,134,398$830

Oct1,909$1,250,466$655

Nov5,639$3,145,789$558

Dec10,968$6,153,716$561

Y-T-D **21,992$14,693,804$668


Some data excluded per security provisions


previous year,

Total DTVprevious quartersame quarter

% Change% Change% Change% ChangeTotal Units Since InceptionTotal Dollars Since Inception

QTRUNITSDOLLARSUNITSDollarsUNITSDollarsTotal Dollars Since Inception

199810000

20000

*30000

*413,17643,162,68413,17643,162,684

1999112,51740,506,45425,69383,669,138

214,52233,656,68816%-17%40,215117,325,826

326,37655,870,25682%66%66,591173,196,082

467,811164,881,530157%195%415%282%134,402338,077,612

2000190,821230,311,57734%40%626%469%225,223568,389,189

285,241213,446,329-6%-7%487%534%310,464781,835,518

3195,596416,837,373129%95%642%646%506,0601,198,672,891

4276,771566,467,46542%36%308%244%782,8311,765,140,356

20011234,558462,080,057-15%-18%158%101%1,017,3892,227,220,413

2225,160402,634,965-4%-13%164%89%1,242,5492,629,855,378

3403,278734,520,60979%82%106%76%1,645,8273,364,375,987

**4569,0541,010,384,32041%38%106%78%2,214,8814,374,760,307

20021431,424766,848,687-24%-24%84%66%2,646,3055,141,608,994

2443,495754,265,0283%-2%97%87%3,089,8005,895,874,022

3213,159369,311,697-52%-51%-47%-50%3,302,9596,265,185,719

400-100%-100%-100%-100%3,302,9596,265,185,719

*Combined totals due to security provisions

**Total YTD for 2001will not add up to the sum of the individual quarters due to security

MBD00FE3BCD.bin

Digital HDTV What Owners Are Saying95 percent of HDTV owners would buy it againTwo-thirds of HDTV owners are watching MORE TV1 in 5 HDTV households earn less than $75,000 Middle Class Purchasers!Quality of HD programming is good to excellent but they want MORE


HDTV User Focus GroupsConnie Bock, Ph.D., Elon UniversityHDTV owners gravitating towards programs in HD, even if not a favoriteOne viewer Rediscovered CBSReduced Analog PleasureMost satisfied early adopters those with cable HDTV


CEA ConsumerMarket ResearchOnline consumers showing greatest familiarity with HDTV more than twice the general population80 percent of online population like the better pictureNearly 30 percent of online consumers believe their next TV will be HDTV


Rather Fight Than Switch?NOT!Eight out of ten likely HDTV buyers would likely switch between cable and satellite providers in order to get HDTV programming


Importance of Factors to OwnershipPercent listing factor as very or somewhat important


Update from the Broadcasting CommunityTransition numbers / station updates509 stations in 147 markets, reaching 90% of U.S. TV householdsNewest stations include:WADL, Detroit, MI KNVA, Austin, TXWRBL, Columbus, GAKALB, Alexandria, LAWHLT, Hattiesburg, MSKPXF, Fresno, CAKAIL, Fresno, CAKMAS, Steamboat Springs, COKTVL, Medford, ORWSBK, Boston, MAWYOW, Wausau, WIWCDC, Springfield, MAWMEA, Portland, MESource: NAB 10/8/02



HDTV Update - Los Angeles, CAConsumer Electronics AssociationHDTV Update - Los Angeles, CAConsumer Electronics AssociationHDTV Update - Los Angeles, CAConsumer Electronics AssociationHDTV Update - Los Angeles, CAConsumer Electronics Association