HEAD OF COMMUNICATIONS AND EXTERNAL AFFAIRSJUNE 2019

Reall - Head of Communications and External Affairs 2

Contents

CONTENTS

About Reall- Our Mission- Our Strategy- Our History- Our Context

Job Description

Key Responsibilities

Changes to Responsibilites

Person Specification

Key Competencies

How to Apply

About Oxford HR

0303030304

05

05

06

07

07

08

09

Reall - Head of Communications and External Affairs 3

ABOUT REALL

Our Mission

Our Strategy

Our History

We are building a home for human potentialWe are an innovator and investor in affordable homes.

We develop, refine and share innovative housing models that unlock the political will, capital investment and end-user finance needed to create the conditions for hard-working families to secure their own home.

We do this because affordable homes not only provide a fundamental human right, they unleash unimaginable human potential to shape a future of gender parity,

climate resilience, clean water and air, renewable energy and socio-economic justice.

We believe that the best way to realise this future is by working in open collaboration using an open-source approach, so that the best ideas can be adapted and adopted around the world.

This enables functioning housing markets to be developed at greater speed and scale and means that together, we don’t just construct houses, we build a home for human potential.

We’re building an affordable homes movement that will improve the life chances of 100 million people across Africa and Asia by 2030.

Reall’s strategy is to get affordable homes built at scale by targeting investments, generating ideas and championing evidence. This accelerates the flow of capital and

the availability of end-user finance, leading to catalytic commercial, economic and socially sustainable change.

We’ve been at the forefront of affordable housing for over 30 years.Originally operating as Homeless International we started way back in 1989 as an NGO dedicated to the alleviation of housing poverty in the developing world. A pioneering approach to aid finance saw us devise ground-breaking projects, like the CLIFF (Community-Led Infrastructure Finance Facility) programme.

These initiatives led to deeper market participation and in 2014 we became Reall, a social enterprise and limited company committed to leveraging capital finance to invest in affordable housing.

As of 2019, our 30th year of operation, we have widened our remit. Now our goal is to put a roof over humanity by building the affordable homes movement.

Reall - Head of Communications and External Affairs 4

Our ContextOur greatest challenges are connected. Affordable homes can impact them all.

The 1.2billion people without a home aren’t a problem that needs solving, they’re a future that needs unlocking.

The rapid urbanisation of our planet is set to accelerate crises spanning a degrading environment and changing climate, a failure of urban planning and critical infrastructure and both increasing income inequality and social instability.

Left untouched, the world’s informal settlements will exacerbate the planet’s most pressing problems. But housing 1.2billion humans without adequate shelter in quality, affordable homes provides the potential to rewrite the fundamental dynamics of our world.

The global affordable housing crisis can be framed as an unprecedented challenge or unparalleled opportunity. It is, in fact, both.

Building a home for human potential isn’t just the right thing to do, it’s the smart thing to do.

Working in open collaboration, targeted interventions set off a chain of events that enable hard-working families to secure a quality, affordable home in a safe and vibrant community.

Then, using an open-source approach, the best ideas can be adapted and adopted around the world enabling functioning housing markets to be developed at greater speed and scale.

Putting a roof over the head of humanity is an audacious goal.

But it’s not an impossible one.

We know that when we create vibrant communities people want to live in, growing markets that businesses want to operate in, and profitable platforms investors want to invest in, we also help create a more secure and just world for us all.

Title: Head of Communications and External Affairs

Reporting to: Director of Market Transformation

Responsible for: Communications Co-ordinator, PR & Digital Communications Co-ordinator

Job Role: To plan, develop, implement, and manage an integrated communications strategy to support Reall’s vision to transform the affordable homes market.

• Oversee the development and implementation of the marketing andcommunications strategy across all platforms including brand marketing, internalcommunications, media and public relations, marketing, digital and social mediaand production of materials.

• Lead on copy writing and production of all marketing materials and keypublications.

• Provide high quality, relevant information and tools to empower Reall staffto communicate confidently and effectively with all stakeholders, boost theorganisation’s profile and support fundraising activity.

• Act as a ‘brand guardian’ ensuring brand guidelines are up to date and there isconsistency across all internal and external communications.

• Take responsibility for the development and management of the Reall website andsocial media accounts, including generating content, making improvements tofunctionality, maximising its potential and monitoring its performance.

• Monitor trends and research opportunities within the sector and provide insightinto the wider sector and communications landscape.

• Develop a comprehensive understanding of stakeholder needs regardingcommunications

• Identify and shape Reall’s presence and participation in sector events, conferencesand awards including leading on Reall’s own investor forum and partner networkevents.

• Manage, coach and develop direct reports.• Effectively manage the Communications budget, including the setting and

monitoring of expenditure and analyse return on investment of promotionalopportunities.

• Develop relationships with key media and sector influencers to grow coverage andbrand profile, ensuring the right messages reach the right audiences and triggerthe desired outcomes.

• Ensure external queries are handled efficiently and effectively.

Additional responsibilities• Contributing to the continuous improvement of Reall’s services, products, tools,

methods, systems and standards• Serving cross-functionally in the execution of Reall’s annual business plan• Carrying out such other reasonable duties as may be required by the Chief

Executive

Reall - Head of Communications and External Affairs 5

JOB DESCRIPTION

KEY RESPONSIBILITIES

Reall - Head of Communications and External Affairs 6

The Chief Executive reserves the right to change the key activities from time-to-time to meet the strategic objectives in accordance with the job role.

Compliance• Comply with the policies and procedures as set out in Reall’s Staff

Handbook and all relevant procedures and processes.• Adhere to all relevant Data Protection legislation• At all times to work in a manner that ensures the health and safety of

the post-holder, other staff, colleagues and visitors to Reall’s premises.

Other requirementsThe post is based in Coventry.

The role is likely to include overseas travel from time-to-time.

CHANGES TO RESPONSIBILITIES

Reall - Head of Communications and External Affairs 7

EducationA relevant degree or professional qualification

ExperienceA minimum of 5 years’ relevant experience within a marketing, sales, or fundraising management role in a charity, not-for-profit, social enterprise, or commercial organisation.

Essential• Outstanding written and oral communication skills across a range of formats• Excellent project management, logistics and customer relations skills• Excellent organisational skills and attention to detail• Strong verbal and visual presentation skills• Effective knowledge of CRM and database management• Experience of PR and media principles and landscape• Budget management and financial literacy• Experience in managing people, both directly and indirectly, to deliver against

objectives

Desirable• Strong competency with Wordpress and Adobe Creative Cloud Suite• Understanding of impact investment and grant-making sectors

Personal Qualities• Great communicator• Learning attitude• Constructive, flexible and helpful• Conscientious and responsible• Able to work with minimal supervision and use initiative• Creative and optimistic• Agile and easily adapts to change• Strong team player• Culturally sensitive• Innovative and entrepreneurial• Works well under pressure• Able to prioritise own workload and to see a task through from start to finish

PERSON SPECIFICATION

KEY COMPETENCIES

Reall - Head of Communications and External Affairs 8

All correspondence, at this stage, should be via Oxford HR. To apply for this post, click on the “Apply” button in the job advert page and complete our online application form. Please provide a CV and Cover Letter in ONE single document, which should be prepared before applying as they will be requested in the application process.

The statement should be no more than 2 pages long and explain why you are interested in this post and how your skills and experience make you a good fit.

For advice on how to write a successful statement, please see here.

N.B. The document should be saved in MS Word in the following format: Your First Name-Your Last Name-Document Name-Date (yymm) e.g: Pat-Jones CVandStatement-1502

TimelineClosing date: Preliminary interviews: Final Panel Interviews:

Equality StatementEquality and diversity is at the core of Reall’s values. Staff are expected to work collectively and individually to promote a constructive and sensitive approach to others from a variety of backgrounds, where the work of others is valued and respected.

Selection ProcessAll candidates will receive feedback. Shortlisted candidates may be required to undertake an additional assessment prior to the final interview.

QueriesIf you have any queries on any aspect of the appointment process, need additional information, or would like to have an informal discussion, please email head-mea-reall@oxfordhr.co.uk in the first instance.

7th July 15th-16th July 22nd-23rd July

HOW TO APPLY

Reall - Head of Communications and External Affairs 9

Oxford HR operates globally - mainly within the international development and UK charity sectors. We carry out retained executive search mandates at board and senior management levels. We also offer human resource and organizational development consultancy.

Oxford HR has many years of experience in search as well as an extensive network of international development, social sector, corporate, public sector and academic contacts from across the world. We carry out comprehensive and often international searches designed to meet the specific needs of our clients.

Oxford HR’s team members have significant personal experience of working in international development and the social sector as well as the corporate and governmental sectors. We are in a unique position to find and assess talented individuals from a variety of backgrounds.

ABOUT OXFORD HR

Reall - Head of Communications and External Affairs 10

www.oxfordhr.co.uk | Company No. 6456325

OXFORD

The Old Music Hall

106-108 Cowley Road

Oxford

OX4 1JE

United Kingdom

+44 (0) 1865 403 298

LONDON

Three Tuns House,

109 Borough High Street,

London

SE1 1NL

United Kingdom

+44 (0)20 7939 7451

AMSTERDAM

WeWork Office,

Strawinskylaan 4117 4th floor

1077 ZX

Amsterdam

The Netherlands

+31 (0) 621 153 452

NAIROBI

c/o Viva Africa

3rd Floor, Kiganjo House

Rose Avenue off Denis Pritt Road

PO Box 50719 – 00200, Nairobi

Kenya

+254 (0) 720543397